People these days watch YouTube videos about products or services before they make an actual purchase. Due to this reason, more & more marketers use YouTube to promote their products/services. YouTube is a great platform for lead generation. This blog article will provide you with 7 YouTube lead generation tips that may skyrocket your sales.
1.Why YouTube for Lead Generation?
As you already know, YouTube is well-known social networking & video-sharing platform based in California. It is the second most viewed website, after Google itself, and is owned by Google.
YouTube is one of the most popular platforms, with over 2 billion active users. This encourages marketers to use YouTube for marketing & brand awareness.
YouTube is linked with Google. If a customer searches for something, YouTube videos also will appear in search results.
Videos are effective marketing tool for promoting your business’s products/services and attracting qualified leads who may become loyal clients. According to 84 % of marketers, video has aided them in generating leads.
Users are also relied on video content when finding new products. YouTube provides a recommendation tool that allows people to discover your brand when looking for a specific product.
According to a Think with Google survey, 90% of respondents claim they find new brands or products through YouTube.
So as you can see, advertising on YouTube is beneficial for increasing brand awareness & attracting leads for your business.
YouTube videos also rank on Google. As a result, when people search on Google, they may see your video in the search engine results. This makes it easier for viewers to find your videos and your brand in general.
2. YouTube Lead Generation 7 Tips:
Following are some of the effective YouTube lead generation tips that you can incorporate into your Lead generation strategy.
1.Optimize your YouTube Channel.
Optimizing your YouTube channel is the first step you need to boost your lead generation.
First, identify which keywords & phrases your audience uses. Then, post descriptions to your videos by using those keywords.
We can call it a “Keyword-rich description.” And, you can include the links to your website in the description bar to get traffic.
When your target audience watches a video about your products/ services, they may need to know more information. That is why you should put your website link in the description.
If you need to increase your brand awareness, the first step you should take is optimizing your YouTube channel.
2.Focus on SEO.
SEO or YouTube SEO is the first thing you should focus on when creating a plan for YouTube lead generation.
You may already know what SEO is. But, do you know how to do SEO on YouTube? If you optimize your videos, you will rank high on YouTube search results.
First, create a keyword & phrases list that your audience is likely to use. Then follow these best practices to optimize your videos.
- Primary keyword within the video title
The video title is the most important ranking factor, So you should add your primary keyword within your title.
For example, if your video is about making a tasty chocolate cake, you can use a title like ” Best & tasty chocolate cake recipe”, and “How to make a tasty chocolate cake”. Chocolate cake should be your primary keyword.
Like I said in this example, you should always put your primary keyword in the title. Otherwise, your video will not reach the audience you hope for.
- Detailed description for the videos-
The description should consist of the main keyword & supporting keywords. Let’s take the previous example, if the video is about making chocolate cake, you can put the main keyword as a chocolate cake recipe.
Then use other keywords to explain what the video is about. Just use simple & meaningful descriptions.
Below image shows you a keyword rich description, with lots of links to other content of the creators & links to creator’s social media channels. This is a great way to help people to discover you.
- Using transcripts & captions –In SEO, these two are unforgettable. Add transcripts & captions to your videos to get a higher rank on YouTube. Captions are very useful for the viewers. Viewers can use auto-generated captions as well. But most of the time, those are incorrect
3.Post Engaging Content.
This is also a great tip for YouTube lead generation. Converting viewers into customers is not an easy task, if you post boring, non-relevant content on your YouTube Channel.
Your videos should be engaging. These are some of those engaging types of content you can post.
Informative videos- You can post videos about your products/services to educate potential customers & existing customers.
You can create videos on how to use your product (Tutorials), why people should use your products & what are the unique features of your products. Some people watch tutorials on YouTube on how to use certain products.
Ex: Cosmetic products, Electronic products
Providing solutions- Normally, people watch YouTube when they face troubles while using products.
You may also have experienced this before. I also do the same when I get issues with my Laptop.
Have you ever thought if you have already posted videos providing answers to customer issues? They will highly admire you for doing that. Now you can understand the importance of these kinds of videos.
4.Encourage viewers to comment.
If a video has more comments that shows it is a relevant video. So, it is a good idea to motivate your viewers to comment & like your video. And also, you can comment on videos of other creators.
The number of people who see your video is directly related to the number of comments it receives.
The YouTube algorithm rewards videos with a high number of comments by promoting them to a larger audience.
Positive feedbacks are critical to how your channel appears to other viewers. Positive engagement that appears natural increases your chances of receiving positive feedback from new viewers.
The more positive feedback you receive, the higher your ranking on YouTube, the better your reputation.
And also you have the chance to appear on YouTube trending page.
5.Partner with YouTube Influencers.
You can get help from YouTube influencers to grow your subscriber base & boost leads. But these influencers should be relevant to your audience.
You must identify ways to connect with influencers in your niche and feature on their channels in order to rapidly build your business.
Influencer marketing enables businesses to incorporate their products and services into the content of an influencer.
It demands a significant investment, but it is excellent for producing leads and customers.
It can provide quantifiable outcomes, with 89% of marketers reporting that their ROI from influencer marketing is comparable to or better than that of other marketing channels.
These days, many brands use YouTube influencers to promote their products & services. For example, Game Live Streaming is very popular these days.
Brands use game streamers to promote their products. And there are many travel vloggers on YouTube. Places like hotels & cafes can use them to promote their hotels.
When a trustworthy influencer recommends a product, many people believe that product is genuine & worth spending money on.
Normally people believe influencers more than they believe advertisements of a brand on its own.
You also can plan a YouTube campaign with YouTube Influencers to increase your brand awareness & lead generation.
6.Add YouTube Cards to your videos.
Adding cards to the videos you post is another fantastic approach to generating leads through YouTube.
YouTube cards are interactive cards that appear on the video while it’s playing.
Those cards consist of clickable links. Each video can have five cards. To keep the viewers’ attention & prevent them from leaving your video, you can add cards at least halfway or after the halfway mark.
YouTube cards can lead viewers to high-quality, relevant content.
You can use them to drive your audience to a specific landing page, promote similar content on your blogs, encourage viewers to take a survey or poll, ask for donations, or direct your audience to a particular landing page.
In YouTube, there are Content cards as well. These appear as a symbol at the top of the screen. Similar to conventional YouTube cards, content cards remain visible throughout the video.
When a viewer taps the icon, a drop-down menu appears, revealing more content from the same channel.
Both of these strategies are simple to apply and will assist you in generating more leads for your company.
7.Leverage YouTube Ads.
Another way to get leads from YouTube is to use their advertising platform.
Sometimes marketers and business owners are hesitant to spend on video content, but it is undoubtedly worthwhile, especially with YouTube’s unrivaled monthly reach of billions of people.
With YouTube, you can run targeted ads that provide a greater ROI at a fraction of the cost of promoting on other platforms.
This is one of the major reasons why concentrating on YouTube advertisements might yield big returns for your marketing effort.
It begins with you developing ads for YouTube, and then you gather leads from the commercials you’re running. There are many YouTube ad types as well.
You can expose your company to the platform’s over 2 billion members for a low cost.
Follow these best practices when you create videos for a YouTube ad campaign.
- Keep the Videos between 15 seconds to 60 seconds- Your ads should be short & include all the necessary details. On YouTube, 30 seconds ads have the highest view-through rate.
- Use mobile-friendly ads – The majority of YouTube users watch videos on their phones. As a result, you must ensure that your video ads are compatible with mobile devices. Use a bright background and use simple text and images to help you express your message successfully – even on mobile-sized devices.
3.Conclusion
Like every other social media platform, on YouTube also you can see YouTube analytics.
YouTube Analytics provides valuable information about how your material is being viewed, for how long, and whether it is liked or hated.
As you can already see, there are many methods for boosting your business through Youtube. I have only mentioned a few tips in this blog post.
You don’t need to feel overwhelmed by thinking it will be hard. If you follow these tips, you can gain more & more leads through YouTube.
With a great plan you can leverage YouTube for your lead generation campaign.
If you need any help regarding how to create a plan for YouTube lead generation, you can reach out to us anytime. Our team at DigiFix is more than happy to help you.
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Do you want more traffic?
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?