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How we developed a fully optimised website for Melbourne’s premium reception venues
Lincoln of Toorak client came to us with the objective of increasing rankings, getting more traffic and leads to their website. At the time, they already had a website, however they were not getting ranked for keywords and not getting enough traffic to the website.
After having multiple discussions with the client, we came into the conclusion that the ideal solution would be to design and develop a brand new website that would match all the clients requirements.
When developing the website, our main objective was to make it customer friendly as much as possible and include all the details that are required for the customers when deciding on a venue. We identified that the visual components play a crucial role for the buying decision and since added a lot of graphics and visual components that showcased various venue options that the client offers, making it easier for the customer to make a decision.
The Instagram feed of the Lincoln of Toorak was linked to the home page making the website more visually appealing and interactive. Google reviews have also been linked to the website to make it easier for the customers to get an idea about the venues and the services.
We identified all the different categories that the client caters to such as weddings, corporate events, school formals and graduation parties and have added all these categories and relevant information in order to make it easier for the customers to select a venue. All the different packages offered are instantly downloadable through the website.
The entire website was fully optimised for SEO from the scratch including meta tags, content, images and the URLs. A blog section was added to the website with some SEO optimised blog articles.
After the deployment of the website, the SEO rankings have gone up significantly bringing in more organic visitors to the website. Many leads are being generated through the website and the client is delighted with the performance.
As the first step, we conduct a comprehensive analysis on the current digital performance of your website by considering the latest trends and technologies, the performance of the competitors and the industry standards.
We design an end-to-end digital solution based on the analysis conducted, that would align with the overall objective of your business. All our designs are highly interactive and customer-centric.
We make sure the final look and the functionality of the digital solution is exactly how you wanted. We always involve our clients in the process to ensure their satisfaction.
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