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Are you searching for digital marketing blogs to expand your knowledge? Learn more about the latest global digital marketing and ecommerce insights including SEO, PPC, web development, IT and much more from the customer engagement specialists at DigiFix.

The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing

Instagram is one of the top 5 social media networks used worldwide as of January 2021. Moreover, 200 million+ visits at least one business profile daily, so it’s worth trying Instagram marketing. Here is a step-by-step guide for you to start your Instagram journey.

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How to Use TikTok for Your Business?

How to Use TikTok for Your Business?

Are you one of those who believes that TikTok is just another teenage fad, and have brushed it aside? If you are, give it a second thought. Since its inception in 2017, it has surfaced from being solely a video entertainment app to becoming a…

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Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Here are some of the most important benefits of having a blog for your business

    Boost Search Engine Optimisation

    Search engines love to provide fresh, valuable content to searchers. What better way to provide frequent content than with blog post? . By blogging consistently, you give Google and other search engines new content to index. In addition, You can create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).

    Establish Your Business as an Industry Leader

    No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.

    Connect People to Your Brand

    Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Similarly, Blogging gives others a sense of the corporate standards, vision, and personality of your company.

    Provide Value for Your Readers

    One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier. It also better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way.

    Generate Leads

    You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business. To send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.

    Create Opportunities for Sharing

    Every time you post, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing. It further validates you as a credible business.

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