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Pinterest is not just a social media platform. Pinterest is a visual search engine with millions of pins. A business can use Pinterest to get many benefits with proper Pinterest marketing strategies. This blog post will explain about basics of Pinterest for businesses.

1.Introduction

Pinterest is a place where you will lose track of time.

Fashion, makeup, foods, animals, cars, designing, outfits, you name it & Pinterest will show you beautiful images & videos related to your search.

Anyone could spend hours browsing Pinterest, looking at pictures & videos. 

Some people use Pinterest to get inspiration for new outfits, room decors, DIY hacks, & many things.

Some people directly purchase through Pinterest. However, I am pretty sure that many of you have heard of the app “Pinterest.” Many of you also have already used the app in your day-to-day life. 

Pinterest is a great social network platform popular worldwide.

Do you know how a business can use Pinterest for promotion? If not, this blog post will give you a fundamental explanation about it. 

2.What is Pinterest?

Pinterest is a social media platform that mainly focuses on creative images & videos.

In other words, Pinterest is a social media platform people use to browse, share & store inspiring & creative visual content like images & videos.

What is Pinterest

People on Pinterest share images & videos related to their skills, creations, and day-to-day life.

Businesses also show their products & services on Pinterest. Unlike other social media platforms, Pinterest mainly hopes to increase social discovery.

If you are hoping to reach more people & increase leads, Pinterest is a good idea for your business’s social media plan. 

3.What is a Pin?

“Pin” is a bookmark that Pinterest users use to save content they prefer. A business owner should create pins to link back to the business website. 

If a user likes an image, he can save it as a pin. If a business uses Pinterest, pins will generate backlinks to its website. It will help to increase traffic to the business website. 

These pins collect on Pinterest boards. You can save any amount of pins on your board.

Pinterest boards

4.Who uses Pinterest? 

According to Data Portal, Pinterest has 431 million active users in January 2022. Pinterest is the 14th most active social media platform. 

Most of the users are from Gen Z & millennials. They contribute to the growth of this platform. People who are interested in creative visuals use Pinterest.

5.Which account to choose?

You can either create a personal profile or a business profile on Pinterest.

If you are a business, you should create a business profile. That way, you can build your brand & reach out to more customers. 

However, creating a business profile is easy. Here are steps you can follow to create a Pinterest business account. 

  1. Log out from your personal profile.
  2. Visit Pinterest business account creation page, or you can select “Create a business account.”
  3. Enter your email address, age & then give a password. 
  4. Click “Create Account”
  5. Enter your business name, country, language & website. 
  6. Select what your business focuses on, the business type & whether you need to run ads. 
  7. Lastly, you can select the options to create a pin (If you don’t want to at the moment, you can click cancel). 
How to setup a Pinterest Business Account

6.Benefits of a Pinterest Business Account

If you create a Pinterest business account, you have access to many benefits. Here are some benefits of having a Pinterest business account.

1.Find emerging trends.

Pinterest is a social media platform where individuals can share current trends, products, and designs.

With a business Pinterest account, you can spot emerging trends as soon as they happen.

It enables you to concentrate on them ahead of your competitors. Based on user search history, Pinterest produces popular content categories.

New trends might be discovered by searching for categories connected to your brand.

2.Increase brand authority.

Improving your brand authority is essential to any business, and a Pinterest business account can help you in this. 

A business profile gives access to a few features that regular accounts don’t have.

Some of the features are a verified website,  analytics of your profile & a header full of your branded pins. These features will help you build brand authority.

3.Increase Website traffic.

As you can include your business website on your Pinterest business profile, it will drive website traffic from your Pinterest profile. 

Pinterest helps to increase backlinks to your business website. Pinterest helps more than any other social media platform to get traffic for your website. But obviously, you need good content to drive this traffic.

A business account grants you Rich Pins, which gets data from your website and display it with the other pin information. Create & share what your audience likes, then they will follow your links.

Don’t forget that Pinterest is all about visuals! 

4.Ability to run ads & promote pins.

If you have a business account, you can run ads & promote pins. You can create ad campaigns based on brand awareness, traffic, or conversions and target your ads with specific interest targeting.

Pinterest is a visual search engine. It has highly effective ad targeting options. It understands what people are searching for and interested in.

Putting your products front and center on the network can result in more sales and conversions.

Pinterest advertising is also very affordable. So if you have a visually appealing product or service, you should allocate some of your advertising budgets to this Pinterest Advertising.

5.Access to analytics

Like every other social media platform, a business Pinterest account gives access to analytics. Especially  “Easy Access.”

You can view clicks, engagement for your post, clicks, impressions, views & many more.

You can filter those according to date ranges, pins from the website, or all pins. The analytics about your profile explains what works well for you. 

6.Pins into Catalogs

A Pinterest business account also allows you to organize your product pins into catalogs.

It is an incredible benefit from a business account. When you arrange a catalog on Pinterest, it will automatically generate a pin for you anytime you add something new to your website. So you don’t have to worry making a new pin for every new product.

7.How to optimize your pins?

You must generate content that is appropriate for Pinterest. As a result, your content will have a greater chance of reaching out and attracting your target audience.

There are some best practices to optimize your pins.

1.Create vertical pins.

Pinterest prefers vertical pins over horizontal pins. 

Vertical pins take more space in the feed, which helps to create a more consistent appearance and feel. A 2:3 ratio is ideal for Pinterest graphics.

2.A Clear idea about Pinterest SEO.

Basically, Pinterest is a visual search engine. It has its own algorithm & optimization rules.

Focus on Pinterest SEO & implement what is necessary to keep you in higher ranks.

Put relevant keywords about your Pins in the title & in the description. Keep in mind that the keywords should be relevant & describe well what  your content represents.

3.Create rich pins

Pinterest offers a Rich pin function for Pinterest business accounts.

Rich pins sync with the content on any website automatically. For instance, if you change the product description of a product on your website, the description on Pinterest also changes automatically.

Obviously, if you need to create rich pins, you need a Pinterest business account. 

4.Create right size images

Create the right size images for your business account. Pinterest images should be 2:3 or 1:3.5 with a minimum width of 600 pixels. 

5.Write better Pin descriptions.

Short descriptions attract more repins, likes & comments. You can include 100 or fewer characters in your pin description.

Good descriptions can aid in SEO, provide interpretation for images, and encourage people to click on links.

8.Terms on Pinterest you should know.

If you are using Pinterest for your business, you should familiarize yourself with the specific terms on Pinterest. Here are some specific terms & conditions used on Pinterest.

1.Pinner- Pinner is the term for a user on Pinterest. 

2.Pins – I have described what a pin is above. A Pin is a post published on Pinterest. A pin could be an image or a video & you can link back those to the source. It is like a website bookmark. 

3.Promoted Pins- Promoted Pins are the pins that a company has paid to promote. Those are like Pinterest Ads.

Promoted Pins appear in the search results, home feed & category feed, and it has a Promoted label. 

4.Repins- Repin is similar to a share on Facebook or a retweet on Twitter. When someone pins a post they prefer, which they have not created, on their boards, it is a repin. 

5.Rich Pins- Rich pins automatically get information from your business website. They provide more information (product availability, prices) than a regular pin. Rich pins can be product-rich pins, recipe-rich pins, or article-rich pins. 

6.Video Pins- Instead of an image, video pins have a video that loops. 

7.Carousal Pins- The carousal Pin has multiple images instead of one image. You can add up to five images to a carousel pin. 

8.Boards- Boards on Pinterest are similar to digital mood boards. You can use boards to save, collect & organize your pins. 

9.Group boards- Group boards are similar to regular boards, but the only difference, multiple people can add content. 

9.Conclusion

Like every other social media platform you have used, Pinterest also has its way of working.

Most business organizations still have not realized the importance of using Pinterest for their businesses. Some think that only girls & women use Pinterest. But that is a misconception!

If you are new to Pinterest, I hope this blog article gives you a basic understanding. This visual-based social media platform will offer your business many benefits if you use it correctly. 

Start a Pinterest business account without getting late because your competitors already may have a presence there.

If you need any help on using Pinterest for your business, contact us. Our team at DigiFix is more than happy to help you.

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