Digifix digital marketing agency Australia

How to create an outstanding marketing plan?

A marketing plan is like a road map that guides your business in the correct direction to achieve your business goals.


Marketing is essential for any organization because it enables them to maintain long-term relationships with their customers. You may be producing the most quality products or providing the best service to your customers. But if you don’t know how to bring your offerings to your TG, you will not survive this competitive business environment. 

Don’t have any idea how to create an outstanding marketing plan for your business? No need to worry! This blog article provides a guide on “How to create an outstanding marketing plan?”

What is a marketing plan? 

A marketing plan can be introduced as a strategic plan that any organisation can utilise to organise, execute & track marketing strategies over time. The purpose of creating a marketing plan is to outline your company’s marketing tactics & strategies. It will help your company to stay on track & measure the success of your marketing campaigns. A marketing plan can vary depending on the size of an organisation, industry, type of product/service & the goals needed to achieve. 

Writing a marketing plan will support you in considering the mission, buyer personas, budget, tactics, and targets for each campaign. You’ll be able to evaluate your marketing campaigns, identify flaws, and assess the success of your strategy with all of this information in one location. A marketing plan must include the following things,

  • A summary of the marketing and promotion objectives for your company.
  • An overview of your company’s current marketing strategy.
  • A schedule for completing the tasks in your strategy.
  • You’ll be tracking KPIs (key performance indicators).
  • A description of the target market and customer requirements of your business.

How to create an outstanding marketing plan?

By following simple steps like below you can create an outstanding marketing plan for your business. 

1.Analyse the situation of your business 

“Where are we now?” is the first thing you need to understand before starting to plan. A comprehensive review or audit should be done to understand the current situation of your business. SWOT analysis is one of the effective tools to analyse both your internal & external environment. 

SWOT analysis is a simple & effective framework to identify & analyse your organisation’s strengths, weaknesses, opportunities & threats.You can examine your company’s current situation if you have a comprehensive awareness of its strengths, weaknesses, opportunities, and threats. 

A SWOT analysis can be prepared to evaluate the efficiency of your company’s existing marketing strategies if any exist.Even if your company is a small scale business, conduct a small SWOT analysis to determine the strengths and weaknesses of the items or services you provide. The test will also assist you in identifying your company’s key opportunities and risks.

You can build an effective marketing plan with the support of a SWOT analysis & it will clearly describe a comparison between you & your rivals. You can use the following template to do a successful SWOT analysis for your company. 


2.Understanding Your Customers 

The next step is to identify your target audience once you have a clear understanding of your SWOT results. It is critical for any company to precisely define the type of potential customer it wants to attract. When designing marketing strategies, knowing your customers inside and out will be beneficial.

Answering the following questions will facilitate understanding your target audience (TG). 

  • Who is your ideal customer?
  • What are the objectives of your ideal customer?
  • What are their pain points?
  • How does your company handle client issues?

To understand your consumer the best way is to conduct a user research. User research can be conducted in many ways, including:

  • Conducting user surveys (either in person or on the phone)
  • Arranging focus groups
  • Investigating other companies in the similar industry
  • Getting feedback from your audience
  • After that, you must compile your user data into a user persona guide.

3.Define marketing objectives 

This is also a critical component of your marketing plan. So try to be as specific as possible. It is better to set goals with the SMART criteria. This stands for Specific (S), Measurable (M), Achievable (A), Realistic (R), and Time bounded(T).These objectives identify a specific metric for each goal and establish a timeline.

Ex: Increasing overall monthly customer retention by 10% in six months., Increasing monthly sales by 10% within the next two months.

4.Plan out your marketing strategies.

After you have established marketing objectives for your organisation, the next step is to identify what marketing activities or processes will assist you in achieving your objectives. Make sure to choose marketing strategies that are suitable for your company & your consumers. Suppose you are targeting young girls & boys for your shoe brand. If you want to promote your brand & reach your target audience, traditional media like radio, newspapers are not a good option. Young people prefer social media over traditional media. So if you are targeting young people you have to have a presence on social media.

But in some cases having integrated activities is a better option to get your message across. For instance, when you plan to launch a new product, promoting it on both traditional media & social media platforms helps reach a larger target audience. These strategies complement each other and help you reach a larger market when used together.

5.Set a budget 

It is essential to understand, define, and set your marketing budget before implementing any marketing strategy. If you don’t have a clear budget, executing all of your well-planned strategies and aiming for the desired results won’t be a realistic expectation.

Knowing how much money you have to spend on marketing and how you will spend it is crucial to your company’s success. A marketing budget will guarantee that your marketing plan or promotion is calculated correctly.

Make sure you’re only spending money on activities that add to your current marketing goals when creating your marketing budget. It is feasible to spend a lot of money on advertising and promotion. Make sure to choose solutions that will provide you with the best value while still allowing you to reach your target audience.

6.Crafting KPIs to evaluate your plan 

Before you start implementing your strategy, make a list of your key performance indicators. The measures you’ll use to determine the success of your marketing plan are known as key performance indicators (KPIs).

Your performance indicators, like your budget, are determined by your aim and techniques. Let’s imagine your goal is to grow sales, and you plan to do it by increasing the conversion rate of your website. Your key performance indicators (KPIs) are sales volume and online conversion rate.


A Marketing Plan is an effective tool to help grow your business and generate sales, whether you’re beginning a new firm or looking for strategies to extend an existing business. With an effective marketing plan, you’ll be able to implement a targeted and cost-effective approach to your marketing operations, resulting in higher revenue and ROI (return on investment).

With simple steps , you can create an outstanding marketing plan to be the best out of the best!!!

If you need any help in crafting your marketing plans, our team at Digifix is more than happy to help you. 

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?