Social Selling in Digital Marketing 

With social selling, salespeople can tailor their prospecting and create rapport with existing contacts, allowing them to close more deals in less time.

Introduction 

Social selling is the technique of leveraging a brand’s social media platforms to interact with prospects, create a relationship with them and engage with possible leads. The strategy may help organizations meet their sales objectives. 

Social Selling takes many forms and can be used by businesses to reach potential customers on social media. Any company should have a presence on at least one of the main social networks since consumers use them to interact with friends and family.

Social selling includes:

1) Using LinkedIn or other professional networking sites to connect with potential customers.

2) Using Facebook or Twitter to share information about your business with potential customers and other businesses that might be interested in what you have to offer.

3) Creating content on YouTube, blogs, and other social media sites that potential customers will find useful.

4) Sending emails to your contacts on LinkedIn or other professional networks about your business.

5) Posting comments on blogs or other websites where your target audience is likely to see them.

6) Use any other social media or networking sites that are relevant to your business and its goals.

7) Doing a combination of the above.

Why Social Selling is important to your business

In the past, salespeople have spent a lot of time cold calling or sending emails to potential customers. This is often ineffective because the vast majority of people don’t want to be sold to. People who are already interested in you, your goods, and/or services react better to social selling than cold phoning or emailing.

How to measure the effectiveness of Social Selling?

Quantifying social marketing is as important as understanding it. Because social selling is difficult to quantify, LinkedIn created The Social Selling Index in January 2015. (SSI). The Social Selling Index assesses your success on LinkedIn in regard to the four pillars of social selling. Our own study shows a strong link between hitting sales objectives and good SSI scores:

– 45% more sales opportunities

– 51% more likely to hit quota

– 78% of social sellers outsell peers who don’t use social media

– 3X more likely to go to the club

Social Selling Tools?

There are many tools that are used for social selling. Some of the popular ones include:

1. SalesforceIQ – This is a tool that helps salespeople to identify and connect with potential customers on LinkedIn, Twitter, Facebook, and other social media.
2. Nudge – This is a tool that helps salespeople to stay on top of their prospects’ activities by sending them relevant updates and alerts through their email inbox.
3. Outreach — This tool helps salespeople identify, contact, and book meetings with prospects.
4. SalesLoft – This is a tool that helps salespeople to connect with the right decision-makers in an organization by using social media, email marketing, and other channels.
5. Traackr – This is a tool that helps salespeople to monitor and analyze the social media activity of their prospects.

Benefits of Social Selling to Businesses?

Social selling is the best way to reach out to prospects. It helps salespeople and businesses in many ways including:

1. Increased Engagement with Prospects – Social media has become an important part of the sales process. It helps businesses to connect with their target audience and drive leads through social media.
2. Better Communication – Social selling allows businesses to communicate directly with prospects, customers, and employees. It improves the overall communication process and helps businesses to build trust among their audience.
3. Efficient Communication – Social media allows salespeople to connect with prospects faster, easier, and more efficiently. It also helps salespeople to save time and money by avoiding unnecessary communication costs.
4. Greater Personalization – Social selling allows businesses to personalize their online marketing efforts which can improve the overall customer experience.
5. Improved Engagement – Social media allows you to connect with your prospects, customers, and employees on a more personal level which can improve engagement levels across the board.
6. Improved Brand Awareness – Social media helps you to communicate with your audience and build brand exposure.
7. Improved Sales – Social media allows businesses to sell their products or services in a more engaging, personal, and relevant way which can improve sales for your business.
8. Improved Customer Service -As a result of social media, you may communicate with your clients more personally, improving customer service. personal style, which might help you reach a bigger audience.

Examples of Social Selling 

1. CLUSE – Transforming A Social Feed Into A Shopping Window.
2. Funko – Using Giveaways To Encourage Engagement.
3. Burberry – Seeing Is Believing.
4. Au Revoir Cinderella – Your Followers Are Your Best Billboard.

Conclusion 

Social media allows you to connect with your audience in a more personal and interactive way which can help you to improve your brand awareness. Social media also allows businesses to sell their products or services in a more engaging, personal, and relevant way which can improve sales for your business.

If you need any help in creating your marketing campaigns including Social Selling, our team at Digifix is more than happy to help you. 

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