How to Connect Google My Business to Google Ads with 9 steps

Being the dominant search engine in the current era, Google has evolved into an essential tool for businesses regardless of their size.

Among the numerous methods to advertise on Google, two highly effective ones include Google My Business (GMB) and Google Ads. But did you know that you can link business profile to Google Ads to get a more effective outcome? Most business owners have no idea on how to connect Google My Business to Google Ads.

So, in this blog, we will explain how to link Google Business Profile to Google Ads with simple steps.

Google My Business and Google Ads

Google Business Profile, formerly Google My Business, is a free platform that empowers businesses to manage their online presence on Google Maps and within local search results. By enhancing your Google Business Profile, you can increase your visibility in relevant searches and attract more visitors to your business.

A business profile enables you to interact with customers, showcase your offerings to prospective clients, and offer crucial details about your business, including your business location, contact number, website, and more, through your Google Business Profile.

If you don’t have a Google Business profile, you miss out on a great opportunity to meet potential customers. Refer to our complete guide to create a Google Business Profile for your business.

How to create a Google My Business profile for your business

Google Ads (formerly known as Google Adwords) is a paid advertising platform that enables businesses to display advertisements on Google.com and across the extensive network of websites within the Google Display Network.

While Google Ads can be a powerful platform to connect with new customers, it can also become costly when not used effectively.

Read our beginners’ guide to Google Ads to make yourself familiarize with the platform more.

How to connect Google My Business to Google Ads

If you are wondering how to connect Google My Business to Google Ads, follow the below steps to link Google My Business to Google Ads:

1.Log into your Google Ads account

Go to the Google Ads homepage and click “Sign in” at the top right corner.

• Click “Use your existing account” and give the email address you used for your Google Account.
• Enter your password and click “Sign in”

If you don’t have a Google Ads account, create a new account for your business. Go to ads.google.com, click Sign in & then click Create account. 

2. From the sidebar, Click Ads & extensions tab.

3. Click the Extensions tab.
4. Click on the Create extension icon (+ icon)

5. Click the dropdown menu and you will find 9 types of extensions. Click “Location extension.”

6. Click “Link to a Business Profile Manager Account I know.”

7.Select a business profile manager account.

8. Click “Continue” to review the location. A popup window will appear, allowing you to choose a location from a dropdown menu. After selecting “Ad Location Extensions,” you’ll be able to review the chosen locations. Ensure you’ve selected the desired locations, especially if you have multiple locations to link.
9. Click “Finish.”

Congratulations! Your Google My Business account has been successfully linked to your Google Ads. Utilize the locations linked to each ad as extensions to enhance your advertisements even further. 

What Are Location Extensions?

Location extensions are a feature within Google Ads that facilitates you to display your ad alongside a map marker pinpointing your business’s location.

When a user clicks on this map marker, they’ll access a popup containing their business name, address, phone number, and website link.

This facilitates the discovery of your business for potential customers and also enhances the overall effectiveness of your ad.

When setting up a new campaign or modifying existing Google Ads campaigns in AdWords, you can include or exclude the map marker, and you can precisely target your location extensions by country, state/province, metro area, or postal code.

Why You Should Link Your GMB and AdWords Profiles

If you manage a Google My Business (GMB) listing, you understand the importance of maintaining correct and updated business information. After all, GMB plays a central role in how potential customers discover and gain knowledge about your business. You read about how to connect Google My Business to Google Ads in the previous section. But do you know the importance of doing so?

When you connect Google Ads to Google My Business, you can:

1. Leverage demographic data from GMB to enhance the accuracy of your ad targeting.
2. Gain insights into how customers are finding your GMB listing and website.
3. Obtain valuable information regarding what customers are searching for before visiting your business.

It is worth noting that more than 20% of Google searches are focused on local businesses, services, and products. By utilizing location assets and establishing a connection between your GMB and Google Ads profiles, you can improve the relevance of your ads to searchers and improve your quality score. This, in turn, leads to reduced costs per conversion.

In summary, linking your GMB and AdWords profiles can improve the effectiveness and efficiency of your local SEO and PPC initiatives. This connection helps you to target customers searching in precise geographic regions with location-based advertisements. 

Furthermore, using your GMB insights provides valuable information to refine your ad campaigns by comprehending how customers engage with your business online.

Looking for help with your Google Business Profile? 

At DigiFix, we’re here to provide expert assistance and solutions. If you’re facing challenges or need to enhance your online presence, our dedicated team is ready to support you. We specialize in optimizing Google Business Profiles to ensure your business stands out in local searches, attracts more customers, and succeeds in the digital landscape. 

With DigiFix, you can have peace of mind, knowing that your online presence is in capable hands. Contact us to reserve a FREE consultation.