With over 2 billion users globally and an impressive open rate of approximately 98%, WhatsApp has emerged as a powerful platform for business owners to boost sales, marketing, and customer service efforts, effectively engaging prospects and customers.
The WhatsApp Business catalog, a prominent feature on the free WhatsApp Business app, proves to be an essential tool for enhancing sales and promoting products on the platform. Curious about How to create WhatsApp Catalog? Keep reading to delve into the details.
What is a WhatsApp Business catalog?
Have you heard about WhatsApp Business Catalog and wondered what exactly it is? Well, let me introduce an incredible WhatsApp feature for your business.
A WhatsApp business catalog is a tool within the WhatsApp Business App that helps businesses show their products or services to potential customers.
It is a challenge to showcase your products to customers if you run an online shop. But, with WhatsApp Business catalogs, you can show your products or services along with their images, price, description, website link product codes, and other product details.
In the catalog on WhatsApp, you can share the below information:
- Product image
- Product price
- Product Description
- Product or service name
- Website link
- Product or service code
When you share your WhatsApp catalogue, it is easier for customers to browse your offerings and select the best that matches them.
How to Create WhatsApp Catalog?
Whether you’re handling your WhatsApp Business account on an Android device, iPhone, or even on web and desktop platforms, we will guide you. Check out our guide on How to create WhatsApp catalog below!
There are two ways to create a WhatsApp Business catalog,
- Using WhatsApp Business App
- Using WhatsApp Business API
You can also watch our step by step tutorial,
Create a WhatsApp catalog on Android phones:
If you manage your WhatsApp business profile using an Android mobile, you can follow these steps.
- Open the WhatsApp Business App.
- Tap the ⋮ (three vertical dots) at the top right corner to open more options.
3. Then, click “Settings” > “Business Tools” and select Catalog.
- Click the “Add new item” button to add a new catalogue.
- Click the + (the plus icon) and then select “Add images”.
- You can either upload images from your gallery or select a camera to take new photos of your products.
Note: You can upload up to 10 images.
- Add the name of your product or service and then add the product price, description, website link, and product code.
- Finally, click “Save”.
Create a WhatsApp catalog on the iPhone:
If you manage your WhatsApp business profile using an iPhone, you can follow these steps.
1. Go to your WhatsApp Business App and select the “Tools” option at the bottom of your screen.
2. Then Select “Catalog” from the menu.
3. Click “Add new item” to add a new catalogue.
4.Select the “Add images” option to add your product images.
5.Select “Choose Photo” to add images from your gallery or “Take Photo” to take new photos of your product. You can upload up to 10 images.
6.Add the name of the product or service and other product details such as price, description, link, and product code.
7. Finally, Click “Save”.
How to Create WhatsApp catalog on the Web and Desktop:
1.Open WhatsApp Web or the WhatsApp Business App using your desktop.
2.Then click the ⋮ (three vertical dots) at the top of your chat list.
3.Then select “Catalog”.
4.Select “Add new item.”
5.Click on “Add new images” to add product images. You can select up to 10 images.
6.Add the name of the product or service and other details such as price, description, link, and code.
7. Finally, Click “Add to Catalog” to add the product to your WhatsApp catalogue.
Now you created a stunning WhatsApp Business Catalog for your business. What’s Next???? Well, if you just keep your catalog a secret, no one will ever know that it exists. That’s why you need to share it with your potential and existing customers. Let me show you how to do that.
How to Share a WhatsApp Catalog with your customers?
Share a WhatsApp catalog link from Android
1.Open your WhatsApp Business app and click the ⋮ (three vertical dots) at the top right corner to open more options.
2.Then select “Settings” > “Business Tools” > “Catalog” to visit the Catalog Manager.
3.Click the 🔗 link icon on the top right corner.
4.Choose one of the sharing options to send the WhatsApp catalog link to others,
- Send link via WhatsApp Business= You can send the WhatsApp business catalog link via WhatsApp chat.
- Copy Link =You can copy the catalog link to share anywhere you prefer.
- Share Link =You can share the catalog via another platform including email, social media, or messaging apps.
Share a WhatsApp catalog link from iPhone:
- Open your WhatsApp Business App and click “Business Tools” > “Catalog.”
- Click ⋯ (the three horizontal dots) to open more options and then select “Share.”
- Copy the catalog link to share the catalog within WhatsApp Business or via any other app.
Share a WhatsApp catalog link from the Web and Desktop
- Open WhatsApp Web or the WhatsApp Business App on your desktop.
- Click ⋮ (the three vertical dots) above your chat list,
- Select “Catalog”.
- Click the 🔗 link icon to copy the link and share your WhatsApp catalog.
Limitations of a WhatsApp Business catalog:
In this blog, I have walked you through how to create WhatsApp catalog easily. WhatsApp catalogs help business owners boost their sales by making it easier for customers to browse, shop, buy, and share any items they prefer.
Businesses can use a WhatsApp catalog link to connect with more customers on platforms like Facebook and Instagram, not just on WhatsApp.
Yet, there are a few drawbacks to consider with this WhatsApp Business catalog:
- Can only add a limited number of products.
You can only add up to 500 products or services to your catalog.
- There are no inventory management features.
The WhatsApp Business catalog lacks inventory management features, meaning businesses can’t track stock levels or make adjustments for low inventory. That could lead to customers ordering items that aren’t available and eventually make their shopping experience a bad one.
- There are no checkout features.
Since there are no checkout features on the WhatsApp catalog, you may need to redirect your customers to the website or ask them to visit in-store for purchases. Friction in the purchasing process such as slow-loading websites or crashed apps may lead to abandoned carts, and customer loss might be an issue.
You can read more about WhatsApp Catalog feature in this blog written by WhatsApp: Click here.
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
