WhatsApp is one of the most popular messaging platforms we daily use to chat with friends and family. Did you know that you can include WhatsApp in your marketing strategy to promote your products or services to your target audience.
In this blog article, we will explain everything you need to know about WhatsApp marketing & how to use WhatsApp for businesses.
In simple terms, WhatsApp Marketing is using the popular WhatsApp messaging App to promote products or services or a business.
WhatsApp is one of the popular messaging apps used by billions of people around the world. By 2022, there were 2 billion active users. So, it is a great platform to meet your potential customers and engage with your existing customers.
If you are a business owner, you can use WhatsApp to send promotional messages directly to your customers easily. You can create targeted campaigns that deliver personalised messages. And WhatsApp is great for customer service since you can provide information & solve problems quickly.
Before moving further, read our latest blog article on WhatsApp Business Features for business owners. It explains the features you will get from a WhatsApp Business Account. For example, ability to send automated messages, sending a quick reply, creating a business profile, integrating with social media and more.
Guide on creating a business account
Getting Started With WhatsApp Marketing
To begin with WhatsApp marketing, brands must first create a WhatsApp Business Account. This account is similar to business profiles on other messaging platforms and online directories. It should include:
– Your business name and address
– Your business category and description
– Your brand’s email address and a link to its website
Setting up a comprehensive WhatsApp Business Account is essential for effective communication and engagement with your audience on the platform.
WhatsApp Marketing Best Practices:
If you want 100% results for your WhatsApp marketing strategies, you should follow the below best practices. These best practices will help you inculding WhatsApp marketing for your business.
Have a friendly & approachable messaging style.
You can use WhatsApp to send messages to your existing customers & potential customers. In WhatsApp marketing, you should remember that it is a personal messaging service. So, the WhatsApp messaging style should be friendly & approachable.
Your messages should be friendly, welcoming & warm as if you are talking to the target audience in person. Customers are more likely to respond when they are treated with respect & kindness.
Send relevant & concise messages to your customers.
It is critical to keep messages straightforward and precise while ensuring they are relevant to the customer’s interests.
Customers should feel involved and informed when they receive messages from a company. When creating messages, include necessary details that customers can perform on or use in some way. Messages should be concise and informative without being overwhelming or lengthy.
Be sure to emphasise in the message how the good or service will directly benefit them.
It is crucial to emphasise how the product or service will directly benefit the audience when creating a message. Be specific in the features and benefits customers can obtain by purchasing your product.
Speak about how the good or service you offer will make their life easier or better. When customers see the value of what you offer for themselves, they will be eager to invest in what you have to offer.
Use clear call-to-actions in messages you send your customer.
A call-to-action should be crystal clear and simple so that the reader knows what you want them to do. To avoid being easily missed, it should be prominently displayed in the message, ideally at the start or the end. Use language that motivates the reader to act and make sure it is simple for them to comply with your request.
Using images or videos can improve the message and better engage the audience.
You can use images & videos to improve the effectiveness of your messages to the customer. Visuals are incredibly effective at capturing the attention of potential clients and entertainingly elaborating your message.
Videos can be used to explain how your product operates or give a rundown of the features you have to offer. You can quickly and effectively draw customers’ attention to your product or service using visuals like these. It will increase customer engagement.
WhatsApp has introduced a new feature called WhatsApp channels, which is a great feature for businesses. Check out our Guide on creating WhatsApp channels,
Benefits of WhatsApp Marketing:
WhatsApp is one of the most popular messaging apps in the world, and WhatsApp marketing provides many benefits for businesses. So, WhatsApp is a great marketing channel that can include in your marketing efforts. Even small businesses can use this cost effective marketing channel.
1.WhatsApp helps businesses quickly & easily reach customers with relevant content.
With WhatsApp marketing, you can reach customers with relevant content, promotions & offers directly to customers. It is a fantastic way for companies to stay on top of the rapidly evolving digital environment and interact with customers more intimately.
2.WhatsApp marketing allows businesses to track customer engagement, giving them insight into what works best.
Tracking customer engagement through WhatsApp marketing is a useful tool for businesses. It provides knowledge about what functions best, enabling them to modify their campaigns and strategies in response to the feedback they receive.
Additionally, WhatsApp offers companies valuable metrics that can aid in understanding customer needs and desires. Understanding their target market will help businesses develop individualized messages that increase customer engagement.
3.WhatsApp allows businesses to broadcast messages in bulk and schedule automated responses.
WhatsApp is an excellent tool for companies of all sizes. It enables them to send out bulk messages and schedule automated responses, making it easier to communicate with their customers. This feature can save businesses time, energy, and money by eliminating the need to manually send out messages one by one.
4.WhatsApp provides a platform for businesses to interact with their customers in real-time,
WhatsApp is a fantastic tool for companies to interact with their customers in real-time. It enables them to respond to customer inquiries and provide support in a timely and efficient manner, as well as offer a direct channel of communication.
5.WhatsApp can be an effective customer service tool by providing direct support or information regarding products or services.
WhatsApp is a powerful customer service tool that provides direct support or information on products and services. It allows businesses to quickly answer customer queries, resolve complaints, and even offer personalised promotions.
It also enables customers to reach out directly and receive prompt responses from companies. Companies can use the group chat feature to communicate with large groups of customers all at once. it is easier for them to send out updates or promotional offers.
6.WhatsApp provides an efficient way for businesses to communicate with customers and build relationships.
WhatsApp is a great tool for businesses to communicate with their customers and build relationships. It is an efficient way to get in touch with customers quickly, economically, and without any other apps or software.
It allows businesses to create groups, send messages, images, and videos, share documents, make calls, & monitor customer engagements. So, WhatsApp is effective for businesses to communicate with their customers and build relationships.
7.WhatsApp is a cost-effective form of marketing that does not require large budgets or resources.
You do not need a big budget for WhatsApp marketing. Unlike other marketing tactics, WhatsApp marketing doesn’t require much effort, time, or budget. So, even a small business can get benefits from WhatsApp marketing.
With all these benefits, WhatsApp marketing is an effective tool for businesses to engage with customers, build relationships, and grow their business.
Top WhatsApp Marketing Strategies
1.Broadcast Promotional Messages on WhatsApp
Broadcasting promotional messages on WhatsApp is an effective strategy to reach a broad audience and increase sales. With a 98% open rate, WhatsApp is an excellent opportunity for businesses to engage with customers.
Since October 2021, WhatsApp has allowed businesses to send promotional messages, helping them to send unlimited bulk messages to opted-in users.
Whether it’s discount offers, festival promotions, product launches, or end-of-season sales, businesses can use WhatsApp to boost their sales and conversions.
How can you send bulk messages on WhatsApp for free?
To create bulk messages on WhatsApp without using an external service provider via the API, follow these steps:
1) Open WhatsApp or WhatsApp Business.
2) Go to the Chat screen, tap on the Menu button, and select “New List.”
3) Enter the names of the contacts you wish to send the message to, or tap the “+” button to directly select them from your contact list.
4) Tap “OK.”
5) Finally, tap “Create.”
That’s it! All selected recipients will be grouped into a single list. Now, you can write the message you want to send, and it will reach everyone in no time.
2.Run Direct to WhatsApp Ads
‘Click-to-WhatsApp’ ads are the key to generating more leads without breaking the bank. These specialized ads, available on Instagram and Facebook, simplify the process for potential customers to connect with you directly on WhatsApp.
The beauty of ‘Click-to-WhatsApp’ ads lies in their simplicity: with just a click, users can have a WhatsApp chat with you. There’s no waiting around or boring forms to fill out – they can start chatting with you instantly.
What’s more? You’ll immediately have access to their name and phone number.
By using ‘Direct to WhatsApp Ads’ on Instagram and Facebook, you can effortlessly drive lead generation and slash your cost per lead.
3.Send WhatsApp Carousel Messages
Carousel Messages is the latest WhatsApp Template type launched by Meta, allowing you to send up to 10 carousel cards in a single message.
Carousel messages drive twice as many clicks as normal broadcast messages. Given that this is a new messaging format, there’s a high likelihood that your audience will be delighted by these messages, thereby doubling engagement rates.
With the Carousel Template, you can showcase new product launches, exclusive discounts, and much more. The possibilities are endless.
Leveraging Carousel messages is undeniably one of the most effective WhatsApp Marketing Strategies to double conversions through WhatsApp Broadcasting.
4. Show your products via WhatsApp Catalogues.
WhatsApp Catalogues help businesses to create and distribute catalogs of their products and services directly on WhatsApp. Customers can explore these catalogs, discover more about your offerings, and complete purchases without exiting the app.
By using WhatsApp Catalogues, businesses can provide a seamless shopping experience for customers, allowing them to browse and buy products within the WhatsApp platform.
This feature simplifies the process of showcasing and selling products via WhatsApp, enhancing convenience for both businesses and customers.
5.Share your WhatsApp link everywhere.
An effective method to channel users to WhatsApp is by distributing a WhatsApp Link across various online platforms.
A WhatsApp Link is a direct pathway that leads users to your WhatsApp Business profile upon clicking.
The primary advantage of generating a WhatsApp Link is its versatility in sharing. Whether it’s embedded in your social media bios, posts, email campaigns, and more, you can distribute the WhatsApp Link extensively to direct users to WhatsApp.
Harness the power of WhatsApp Links to seamlessly guide users to engage with your business on WhatsApp across all online channels.
Conclusion
To sum up, WhatsApp marketing is a great marketing channel for companies looking to connect with their clients and raise brand recognition. WhatsApp offers a sizable audience for companies to reach out to more than 2 billion active users each month.
Businesses can easily interact with their customers, automate their messaging, and sell their products through the platform by leveraging features like WhatsApp Business, WhatsApp Web, and WhatsApp groups. Businesses can use WhatsApp as an effective marketing tool to further their objectives with a little creative mind and advanced planning.
If you are looking for an agency for digital marketing, we are here to help you. DigiFix is a digital marketing agency/ digital branding agency, digital ad agency, webmarketing agency that help businesses to step to their next level. Contact us today for a free consultation.
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
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