5 Essential Components of a Small Business Website

In this article we will discuss the essential components of a small business website.

Essential components to build a small business website:

1.A small business website should have a prominent domain name.

If you want to build a small business website, a prominent domain name is one of the most essential things you need to consider.

The domain name is the unique address that helps users to access a website. A domain name is the identity of your business on the online platform. It is especially essential for business owners to increase brand recognition & attract more visitors.

For example,digifix.com.au is an example of a domain name. DigiFix is the business name & the com.au is the TLD. 

It indicates that the website is registered in Australia. This domain name is unique & easy to remember. And it shows the business’s expertise. 

A unique domain name helps to create a long-lasting impression & increase brand recognition. And also, when a domain name includes keywords relevant to your offerings, it increases search engine rankings & gets more traffic.

So, a prominent domain name is an essential component of a small business website.

So, where can you buy a domain name? That’s a burning question you are going to face when you build a small business website. But don’t worry! We published two guides to buy a domain name with best domain registrar services. Refer to those guides at any time you want for free. Click to read 

When selecting a domain name,

• Check if there is any similar domain name on another website.
• Avoid using numbers.
• Use easy & simple names.
• Use a proper domain extension.
• Use related keywords to your products/services/brand.

2.A well-organised navigation bar.

A well-organised navigation bar is an essential element within a small business’s website. It is an element that provides links to other pages within a website. It is usually at the top of a website. In some cases, you can see navigation bars on the left/ right sides.

A navigation bar impacts how people behave within your website. If your website is easy to navigate, it will increase the user experience. Because it will make it easier for people to find what they need. 

A clear navigation bar increases your search engine rankings by helping search engines to understand the content & structure of your website.

And make sure to include the logos & other business elements in your navigation bar. It will help you to build strong brand recognition. 

And when you have a clear navigation bar, people can easily find information, make decisions & purchase your products. So, it will increase your sales & income.

So, include a well-structured navigation bar within your list of essential elements on a small business website.

3.Clear Contact details.

A small business website design should have clear contact details. Clear contact details like email address, contact number, and contact forms help people to reach out to the business & ask any questions they need. 

It is a good thing to provide better customer service & increase loyalty. And also, clear contact details build trust with potential customers. It makes your future customer more confident to talk with you. And this will eventually lead to more sales. 

And most importantly, Google uses contact details as a foundation to determine the relevance & legitimacy of the business.

Make sure to mention a mobile number that is always available. Otherwise, people will be disappointed when no one answers their calls.

4.Mobile-friendliness is essential.

A website that works well on mobile devices, including smartphones and tablets, is said to be “mobile-friendly.” Websites optimised for mobile devices are simple to use on smaller screens for navigation and reading.

A mobile-friendly website is crucial since the majority of people use their mobile devices to surf the internet. In 2021, the majority of internet traffic came from mobile devices. 

Given that Google and other search engines prefer mobile-friendly websites in their search results.

Hence, if a small business website is not mobile-friendly, it may lose out on potential clients who use their mobile phones to browse the internet.

Ultimately, small businesses must have a mobile-friendly website since it can enhance user experience, boost traffic and sales and provide a competitive edge in the market.

5.Clear Call to Action is a must!

Calls to action (CTAs) that are clear and easy to understand are a crucial component of any successful small business website. CTAs, like “Purchase Now” or “Contact Us,” make it clear what visitors should do next and push them in that direction. 

CTAs assist in directing customers to take the desired action, which could be completing a purchase, getting in touch with the company, or subscribing to a newsletter. Visitors may leave the website without taking any further action if there isn’t a clear call to action (CTA).

Second, CTAs aid in boosting sales and conversions. Visitors are more likely to take action and convert into clients or leads if there is a clear and pertinent next step provided. In the end, this may result in higher sales and corporate expansion.

6. Operating hours

Effectively communicate your business hours, as this information holds significant importance. Strategically position them in the website header for quick access and also include them at the bottom of pages (the footer area.) 

Consistently update your business hours to keep customers informed, especially during holiday schedules. Additionally, consider using a dedicated page on your website to provide comprehensive details about your operating hours, ensuring a seamless experience for your clientele.

7. Add a Google Map to your website

When you build a small business website, make sure to add the Google map location within the map. Incorporating a Google map on a business website is essential for several reasons:

Location visibility

   – A Google map provides a visual representation of your business location, making it easy for visitors to identify your location. That is especially crucial for brick-and-mortar businesses or those with a physical presence.

User convenience

   – Visitors to your website can quickly and easily find your business location without leaving your site. It enhances user experience and saves potential customers time searching for your address on external platforms.

Increased credibility

   – Including a map adds a layer of credibility to your business. It reassures customers that you have a physical presence and aren’t just an online entity. It is particularly important for building trust, especially for local businesses.

Search Engine Optimization (SEO)

   – Google Maps are often integrated with local search results. When you have a map on your website, you enhance your chances of being discovered through local searches, contributing to your overall SEO efforts.

In summary, adding a Google map to a business website enhances visibility, convenience, credibility, and overall user experience while also positively impacting SEO and engagement.

8. Add social links to the website

Incorporating social links into a small business website is crucial for setting up a robust online presence. These links serve as direct gateways to the business’s social media profiles, expanding its reach beyond the confines of the website. This enhanced visibility is valuable in the competitive digital landscape, allowing businesses to tap into diverse online audiences.

Brand consistency is another effective reason to integrate social links. Aligning the website with social media channels creates a cohesive brand identity. This consistency supports brand recognition, making it easier for customers to identify and connect with the business across various platforms, fostering a sense of familiarity.

Practically, social links act as bridges between the website and social media channels, driving traffic in both directions. So, when you build a small business website, add the links to your social media profiles within the website.

Conclusion

Anyone who wants to build a small business website, need to keep in mind that there are Several essential components to build an efficient small business website. They include a standout domain name, a responsive design, clear calls to action, a clean navigation bar, and clear contact information, adding a map, social links, adding business hours. Business owners can boost their chances of success by making it simple for potential clients to find and interact with their firm online by including these elements in a small business website.

At DigiFix, we believe that every small business deserves to have a strong online presence. As a top web development agency in Australia, we have helped countless small businesses open their virtual doors to a world of potential customers with our small business website design services. So, if you are designing a website for a small business, we are here to assist you.

Our team of experts understands the importance of a well-designed and functional website, and we work closely with our clients to create customize website solutions that meet their unique needs.

If you’re a small business owner looking to take your online presence to the next level, look no further than DigiFix. We offer free consultation and free quote, so you can get a clear idea of what we can do for your business.