Digifix digital marketing agency Australia

Web designing is evolving with the time & you will see many web design trends. But did you know these trends that you will see in 2023?

What is Web Design?

Web design is the process of creating a website. It includes everything from planning & building site structure to designing & coding individual pages. 

Web designing has two main categories such as front-end design & back-end design. Front-end design focuses on user interface & how users interact with the website. It includes layout, colours, typography & website content. Back-end design focuses on the functionality of the website. It includes server configuration, security, database management & performance. 

Both front-end and back-end design are essential for creating a successful website. A good web designer will have a strong understanding of both areas.

Web Design Trends in 2023

There is no doubt that web design trends are constantly changing and evolving. What was popular last year may not be so popular this year, and what is popular now may not be so popular in five years. This blog presents some web design trends you will see in 2023. 

1.Use of video backgrounds.

As the world becomes more and more digitised, the use of video backgrounds is likely to continue growing in popularity in 2023. 

It is because video backgrounds provide a level of engagement and immersion that can’t be replicated with traditional, static backgrounds.

Video backgrounds can help transport viewers to another place or make them feel as if they are a part of the action. It is especially effective for marketing and advertising purposes. When done correctly, video backgrounds can be highly effective at grabbing attention and holding interest.

There are a few things to keep in mind when using video backgrounds. First, make sure the quality of the video is high enough that it doesn’t look cheap or amateurish. Second, don’t overdo it. Too much movement in the background can distract users & take away from the overall message you’re trying to communicate.

Used judiciously, video backgrounds can be a powerful tool for engaging your audience and conveying your message. A video background can add a lot of visual interest to a website and make it more engaging for visitors.

2.Using interactive elements on websites.

Websites are constantly evolving to become more user-friendly and interactive. We think this trend will continue to grow in popularity as people increasingly expect a seamless, engaging experience when they visit a website.

Interactive elements can include features like animations, gifs, chatbots, quizzes, and polls. They help to make a website more engaging and can provide valuable information or feedback to the site owners. 

As one of the best Web design & development agencies in Australia, DigiFix has already used interactive elements on website.

As website design becomes more sophisticated, we expect that interactive elements will play an increasingly important role in creating an enjoyable user experience.

By interacting with website elements, users can feel more connected to the content and are more likely to remember it.

This is because interacting with content helps users engage with it on a more personal level. Additionally, when users can control how they interact with content, they are more likely to pay attention to it and remember it later. Therefore, websites should consider incorporating interactive elements to improve user engagement and memory.

Additionally, interactive elements can help to guide users through complex information and make it more accessible. 

We believe that this trend will continue to grow in popularity as website design evolves. This is a great way to keep visitors engaged with your website and coming back for more.

3.Another big trend in web design is the use of minimalism.

web design trends minimalism

Do you like a website that is too cluttered & hard to navigate? Or do you like a website that looks very simple & easy to navigate? 

I think you will choose the second option. 

Another big trend in web design is the use of minimalism. This trend involves using fewer elements on a webpage & making sure that those elements are as simple as possible. 

It can make pages look clean and simple and also help to make them load faster. Minimalism is often used in conjunction with other design trends, such as responsive design, to create websites that look good on all devices.

Minimalism can be achieved through the use of white space, simple layouts and typography, and flat or minimalistic graphics. For example, the image below shows the Apple brand’s website.

minimalism in web designing

There are many benefits of using minimalism in web design. 

  • A minimalist approach can make websites look more sophisticated and professional & help to create a more user-friendly experience by simplifying the design. 
  • By reducing the amount of clutter on a page, minimalism makes it easier for users to find the information they are looking for. When used correctly, minimalism can be a powerful tool for creating an effective and user-friendly website.
  • Minimalist designs are often easy to navigate and look great on all devices. It is because minimalism focuses on delivering content cleanly and concisely, without any unnecessary clutter. 
  • It makes it easy for users to find what they’re looking for, regardless of the device they use. 
  • Additionally, minimalist designs tend to be visually appealing, which gives them an edge over more cluttered designs.

4.Using Augmented reality (AR) & Virtual Reality (VR) in web designing.

Another web design trend you will see more of in 2023 is using augmented reality & virtual reality in web designing. 

Web designers will continue experimenting with new technologies and ideas. We have already seen some innovative web designs that use Augmented Reality (AR) and Virtual Reality (VR).

There are possibilities for how we can use AR & VR to improve user experience on websites & apps. 

For example, we can use AR to provide interactive product demonstrations or tutorials. A user can view a product in AR and get step-by-step instructions on how to use it. This feature is helpful for products that are difficult to use or have a lot of features. 

By using AR, manufacturers could provide an immersive and interactive experience that helps users understand how to use their product.

And we can use VR to create immersive, 3D environments for shopping or exploring. VR technology could be used in the future to create immersive, three-dimensional environments for shopping or exploring. 

For example, Airbnb lets you take a tour before you make reservations. And IKEA shows what furniture looks like in your home before purchasing one.

IKEA AR technology

It allows people to explore these environments without leaving their homes or offices. It would be a great way to save time and money & allow people to experience different places without travelling.

As more and more devices come equipped with AR and VR capabilities, we can expect to see even more innovative uses of these technologies in web design.

5.Using more sophisticated graphics & animations.

This trend will be one of the most popular trends in web design in 2023. This trend is driven by the need for more engaging and visually appealing websites. More sophisticated graphics and animation help to make a website more memorable and attention-grabbing.

Website designers can use high-quality visuals to create an immersive experience that draws users in & keeps them engaged. 

And you can use animated elements to guide users through a site or highlight important information.

By using animation, designers can control how users interact with their designs and ensure that they communicate the key points effectively. 

Additionally, animations add an element of fun and playfulness to a design, making it more engaging for users.

Graphics and animations grab attention, communicate a message, or add interest to a website. By carefully considering how to use these elements, designers can create more effective and memorable websites.

For example, an animated banner can draw attention to a special offer or new product on a website. 

The key is to use animation judiciously and not overdo it. Because too much movement can be distracting. Graphics can also be used to reinforce the branding of a website and make it more recognizable. And by thoughtfully incorporating graphics and animation into the overall design of a website, designers can create a more visually appealing and engaging experience for users.

Additionally, they can also help to improve the usability of a website by making it easier to navigate and understand.

6.Responsive web design.

responsive web designing

Another popular trend is the use of responsive design, which allows websites to be viewed on a variety of devices. 

Responsive web design is a technique for building websites that look good on all devices, from mobile phone screens to large desktop monitors. 

It uses a mix of flexible grids and layouts, images, and intelligent coding to make your site look great no matter where it’s being viewed.

Responsive design is essential because it means your site will work well for all users, no matter how they access it. With the growing number of people using mobile devices to surf the web, it is more important than ever to have a site that looks good on all screen sizes.

Fortunately, responsive design is relatively easy to implement, especially if you start with a well-designed template. Once you have a responsive site up and running, you can be sure that all your visitors will have a great experience, no matter what device they use.

Responsive designs ensure that your website can be accessed and used easily on any device, whether a desktop computer, laptop, tablet, or smartphone. 

Responsive design is essential in the current world, as more and more people are using mobile devices to access the internet. If your website is not designed responsively, you could miss out on many potential traffic and customers.

7.Simplifying website designs for easy navigation & use.

There is a trend for 2023 toward simplifying website designs for easy navigation and use. It is because many users find complex websites difficult to use & which leads to frustration and poor UX.

By simplifying the design of a website, you can make it much more user-friendly and enjoyable. You can do this by reducing the number of pages, making the navigation easier to understand, and using clear and concise text. 

By doing this, users will find what they’re looking for easily and will be less likely to get frustrated with the website.

Additionally, a simple design will make the website look more professional and trustworthy. It can ultimately lead to more success for the website in terms of attracting and retaining users.

8.Storytelling will be a big part of web design.

Storytelling will be a big part of web design since web designers use creative methods to engage users & help to connect with brands & products. 

Web design is not just about creating pretty web pages. It is also about engaging users and helping them connect with the brand or product. 

Storytelling will be a big part of that. Designers will use creative methods to capture users’ attention and keep them coming back for more.

Users today are bombarded with information from everywhere. They are constantly pulled in different directions & it can be hard to get their attention. That’s why web designers need to understand how to tell a story. A good story will capture users’ attention and help them connect with the brand or product.

Designers must be imaginative in their approaches to storytelling. They can’t simply repeat old information in new ways. They must have creative ways to encourage users and keep them returning for more.

Storytelling is a powerful tool that can assist web designers in developing successful websites that engage users and allow them to connect with the brands.

9.Chatbots are expected to become more common on websites.

Chatbots are computer programs that mimic human conversation. They provide customer service or support on websites and apps. 

According to Juniper Research, chatbots in websites will increase to over 30,000 in 2023. This trend occurred with the rise of artificial intelligence (AI) & popularity of messaging apps. 

Chatbots provide a faster and more convenient way for customers to get answers to their questions without contacting customer service. They help businesses save money on customer support costs.

Chatbots are convenient for customers, as they get the information they need quickly and without having to wait on hold or talk to someone directly. 

Additionally, chatbots are available 24/7, so customers can get help whenever. Overall, chatbots are a great way to improve customer satisfaction and reduce customer support costs.


Web design evolves constantly with the development of technology. This blog presented some web design trends you will see in 2023. If you are a business owner, website owner, or someone who manages a website, you need an understanding of these trends. Then you can use these trends to make your website more user-friendly & attractive. 

Don’t forget that a website is the face of your business. So, make sure you are updated about the latest web design trends in 2023. 

And it is essential to find a web design agency that fits your goals & needs. If you are looking to upgrade your website or create a new website, Contact us. At DigiFix, we deliver only the best for our clients. 

You may like the following articles as well,

Qualities of a Good Web Design Agency in Australia

Benefits of hiring a web design Agency in Australia

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?