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You may have heard the adage “a picture is worth a thousand words” coined by Henrik Ibsen, just imagine how much worth a 20 sec video be then. Videos are worth much more than any other form of media. According to Liz Margalit, videos are processed by our brains 60 thousand times faster than reading text. For instance, think about it like an 8 year old learning to knot a tie by reading a manual versus learning via a video tutorial. Yes, now you get the difference.

For marketers, the video revolution has been there for quite some time now. A video will put a face and recognition to your brand from customers’ point of view. Of course, everyone trusts to buy from people and not just imaginary names. An additional edge with video marketing is that it conveys more information in less time. Expecting consumers to read through your newsletter to get information about the services you offer is ambitious beyond imagination. Videos are a much better option in getting customers engaged with your services.

  • =You are 53 times more likely to show up on Google if you have a video embedded on your website. -Moovly-
  • =81% of customers have been convinced to buy a product or service by watching a brand's video. -HubSpot-
  • =54% of consumers want to see videos from the brands they support as opposed to newsletter (46%) or social images (41%). -HubSpot-

So where do we start from? Can you expect your business to expand exponentially just by shooting a video and posting it on YouTube? No. There are 500 hours of videos being uploaded on YouTube every minute. So you have to have a proper plan and in this article, we are going to discuss strategies that you can employ to leverage your business through videos.

  • USE VIDEOS IN PROPOSALS

Launching a new service or product is a double-edged sword. It can make or break your business. Obviously, you are preparing to launch it because you believe that the product is going to work wonders for you in the market. But whether or not it’s going to do well is totally dependent on whether the market, the customers are aware or not of the product. 

Gems of a product will be trash if consumers don’t know about it. What most businesses do is, bombard them with multiple promotional emails, tons of messages etc. which they will never read. Instead, create a small 30 sec video and share it with them. In this way, your information is conveyed, the product is marketed, and consumers have neither invested time nor struggle to read texts, but understand your products and services more clearly.

  • SOCIAL MEDIA SHORTS

One of the terrific business ideas is creating and sharing social media shorts. Shorts are videos that are less than one minute in length. Generally, they are only a few seconds long. Upload it on social media and make sure it reaches a maximum number of people via shares and comments. Notify your current consumers about upcoming shorts.

For example, a recent web series on Amazon Prime was marketed with 12 social media shorts each around 20 secs long, released at different dates before releasing the series. What they have done here is they have created hype amongst customers with a total of around 5 minutes of videos, but not in one go. These small videos serve a double purpose, it keeps the audience interested unlike a lengthy one and keeps them engaged to the product. Therefore, try to make these types of short videos and share them on social media. Try to get positive comments and reviews on these short videos.

Learn more about how to get positive online reviews.

  • USE VIDEOS IN YOUR LANDING PAGES

A web page that serves as an entry point to the website or a particular section of the website are Landing Pages. They are themselves a powerful tool to boost your business. Videos on that page promoting your products and services will immediately grab your customers’ attention. They are on that page because they are looking for a product that you offer or similar products. You need to make sure you get them engaged immediately before they lose interest and leave. The video will serve this purpose. The visual representation will assist them in understanding what you are trying to convey, this will increase the likelihood of them buying from you.

  • HOW-TO VIDEOS

Retaining a customer is seven times cheaper than getting a new one. You need to be aware that your relationship with a customer has not ended once she/he has bought your product or service. In fact, it starts from then onwards. You have to retain your current customers and in order to do that, we have to provide them with exceptional post buy services. 

How To videos explain them on how to use your products. It is like a video manual. In these videos, you can also include how to contact the business in case they are not able to understand something. This builds trust- pillar of relationship amongst the customer about your brand.

  • CLIENT TESTIMONIAL VIDEOS

It is a human tendency to trust another human speaking about his/her experiences with a product rather than the company producing it. The words from happy customers can achieve a high level of confidence in your potential customers. For example, one of the leading car insurance companies in Australia posts advertisements with its current customers and how happy they are with the services the company provides. Customers promoting your business can empower your brand with a value and trust which will attract new customers to business with you with confidence.

You can combine customer testimonials in your video marketing strategy in different ways,

  • Social Ads: combine your testimonials with a product or service demonstration or add emotions such as humour, fun and happiness that convince your potential customers to try your product
  • Landing page: add testimonial videos to your landing page
  • Case study: Include a customer testimonial video in your case study
  • RESPOND WITH VIDEO

No you don’t have to respond to every customer’s inquiry with a video. For a successful business with lots of customers, it is not possible either. Respond with video means attaching a small video describing your services along with the response to the inquiry. For instance, you are replying to a client via email, your video should be always sent along by default. To embed brand video in your email, messages and similar services contact us.

  • SOCIAL AND COMMUNITY BRAND INVOLVEMENT VIDEOS

Being aware of the demography where your business is thriving is as essential as being aware of our family. When you know who potential consumers are, who your audience is, what is their taste, you can offer them services accordingly. It is equally important to get involved in community work. Engaging your brand for community purposes impacts people positively about your brand. Fundraising for community services, charities, engaging in events with positive social messages, videos about all these on your website or social media platform will build brand value for your business.

  • THANK YOU VIDEOS

Thank you videos can assist in, keeping your customers engaged with your brand. Simply by acknowledging you are creating a sense of being important to customers. Something as simple as  “Thank you for your business” or “Thank you for visiting us” can do wonders. It can build a strong relationship between customer and brand.

You may have for example seen receipts at supermarkets thanking customers for buying, you can improvise it and place a screen with a small thank you video running at your store’s exit or maybe after a few days, you can email customers to thank them for doing business with you. You can attach a list of services they may be interested in the future. By doing this, you are keeping them updated on your products and keeping them engaged with your brand.

We have seen a lot of our clients implementing these strategies and get great returns. This is your time now, to embed these strategies and grow your business. We are equally excited to grow your business.

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

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