Keyword Research Tools you must use

This blog post explains about 6 best keyword research tools for your search engine optimization efforts.

What is Keyword Research?

The term “keyword” refers to a word or phrase that users enter into search engines to find content related to specific themes. Other names for keywords include keyphrases, search terms, and SEO keywords.

If you are not familiar with Keywords, you can read our latest blog on What are keywords & how to use keywords. 

Keyword Research is finding which search terms your target audience use when they search things on search engines. Keyword research is defined as the study of the most popular terms that online users type into search engines such as Google.

Then you can use these keywords in your content to get a higher ranking on search engine result pages.

In recent times, keyword research has become an essential component of SEO.

As more people use the internet to search for products, places, and essential information, the value of concepts such as keyword research becomes clear. You must perform keyword research to put your content in front of your audience.

Keyword Research Tools

Following is the list of tools for keywords research for your keyword strategy. 

1.SEMRush

SEMRush is one of the best keyword research tools. It is a magical tool that helps with your search engine optimization.

SEMrush has three options: SEMRUSH keyword magic tool, SEMRush keyword gap tool & SEMRush position tracking tool. These are great options for your keyword research.

a.Keyword Magic Tool

Keyword Magic Tool provides keywords of more than 20 billion. You can filter keywords by SERP features, search intent, topic, question type, search volume data & more. 

The Keyword Magic tool is helpful for exploring niche topics since it has a big keyword database & filtering options. Using filters will open new opportunities & help to increase rankings on SERP.

How to use the Keyword Magic Tool:

Like every other keyword research tool, this tool also starts with a seed keyword. A seed keyword means a word or a phrase that represents your main topic. 

For example, if you have a digital marketing agency & you want to write content about one of your services, social media marketing. Then your seed keyword is “Social media marketing”. Enter that seed keyword in the keyword magic tool in the search bar. Then you will get thousands of keyword suggestions. 

SEMRush’s free version lets you search ten queries within a day. The premium version costs $119.95 per month & you can search 100 times per hour with this version. 

b.SEMRush Keyword Gap Tool

The Keyword Gap Tool helps to do a competitor analysis comparing keywords. You can see the keywords used by your competitors & keywords that they rank. 

This tool is like a benchmark tool because it helps to identify gaps in your keyword strategy.

How to use the Keyword Gap Tool:

First, you should enter your domain & four competitors’ domains. After that, select the type of keyword you need to analyse. You have three keyword types: Organic keywords, paid keywords & PLA). Then click “Compare.”

This tool will generate a report comparing your domain with provided competitors. This report shows which rival ranks the highest & the keyword difficulty for each keyword. By using this information you can plan for a better keyword strategy. You can access this tool with a subscription of $119.95 per month.

c.SEMRush Position Tracking Tool

This tool monitors your domain’s position compared to your rivals’ domains with a set of keywords. This tool will also track your domain position for a specific location or device. 

When you use this tool regularly, you can get an idea of which web pages to optimise. This way, you can create a better SEO strategy. 

SEMRush free version also provides this feature. But if you use a paid version, you will get more options. For example, if you have a pro account, you can create up to 5 projects & track 500 keywords. 

2.Google Keyword Planner

Google Keyword Planner is a free tool you can use for keyword research. It is one of the most simple keyword research tools with basic features. 

This tool helps you to perform keyword research for your search campaigns. Use this tool to find new & specific keywords related to your brand & cost to target those keywords. 

Features:

• Provide keyword suggestions related to your products or website. 
• See the monthly search volume.
• See the average cost for your ads.
• Use keyword plan to create new campaigns. 

Google updates the forecasts in the Keyword planner every day & provides data based on the last 7-10 days. These forecasts include any market change during the considered time. 

3.Google Trends

Google Trends is a free tool you can use to find & analyse real-time & past search trends. You can observe what’s popular in different parts of the world based on Google search queries and sampled data. Google Trends can also assist you in identifying new trends.

Most of the actual Google search data that Google Trends uses comes from unfiltered samples. The information is classified & organised by topic, time & location to evaluate more precisely. 

Use the search bar to input a particular topic and begin your exploration.

To examine a list of keywords connected at once, click “+ Compare.” It can assist in analysing audience interests in linked subjects and how those interests change over time and across different geographic areas. With the support of this information, you can choose what to emphasise in your content and even do a competitive analysis.

You can examine and compare global interest in a topic. You can use it to expand your audience globally or check that the content you’re producing is appropriate for the area you’re aiming.

Google Trends is among the best free Keyword research tools. 

4.People Also Asked

This tool is a great tool to get related topics & questions for a specific keyword. Those include the questions & topics people search about a particular topic. By looking at those results, you can generate new content ideas.

For example, the following are the results for the keyword “Instagram Marketing.”

In addition to providing you with topics to choose from, this also displays the connections between each question. It can assist you in organising your articles.

In this manner, you will address all essential queries. You can export this data as a CSV file or image for your analysis. 

A free account allows you to perform ten searches within a month. You can export images & view your search history. A paid account allows you to conduct more searches per month, export CSV & non-branded images & upload bulk keywords. 

People Also Asked is also one of the best & simple keyword research tools to get keyword ideas for your content.

5.Ahrefs Keyword Research Tool

One of the top keyword research tools for content authors today is Ahrefs. The software gives users a comprehensive keyword report and uses real-time data to produce unique click statistics.

You can get accurate keyword difficulty scores & more than 1000 keyword suggestions. This tool has more than seven billion keywords in the database & they refresh it monthly.  This tool is available in more than 171 countries. 

Even if there are many searches, not everyone will click on the results. The only tool that displays the anticipated clickthrough rate for your keywords is Ahrefs.

Ahref offers a trial offer of $7 for seven days. And they have an $82 plan for marketers, freelancers, mid-scale companies & big brands. 

6.Long Tail Pro

Long Tail Pro is a great tool to generate long-tail keywords for niche websites. This tool provides detailed keyword metrics & you can easily find long-tail keywords. 

This tool offers suggestions for bringing in highly converting organic search. Despite being a premium product, Long Tail Pro does provide a seven-day free trial. Prices for subscriptions begin at $25 per month.

With just one seed keyword, you may instantly obtain up to 400 long-tail keywords using Google Planner data.

Conclusion

There are a ton of reasons why a digital marketing campaign should prioritise keyword research. You can better understand your brand and business by being aware of your keywords. In comparison to what you might expect, keyword research might reveal what consumers are looking for.

Any digital marketing effort should begin with keyword research, but this process should continue over time. You should regularly review your keywords to see where you are compared to your rivals.

If you use the best keyword research tools you can create a better content strategy. The six keyword research tools explained in this blog post will help you to perform better keyword research. 

And if you need any digital marketing related service, our team at DigiFix is more than happy to help you.