Melbourne Refrigeration
Elevating Web Excellence
A Website that drives customers
CHALLENGE
Melbourne Refrigeration and Catering Equipment Pty Ltd (MRCE) had established a strong reputation in the hospitality industry but faced several challenges with their digital presence. Their website was outdated, had recurring server issues causing 5xx and 4xx errors, and struggled to offer a seamless user experience.
Customers faced difficulties with product inquiries, and the checkout process often led to cart abandonment due to unclear shipping costs. Additionally, their online visibility was not optimised for search engines, resulting in lower traffic and fewer conversions.
SOLUTION
At DigiFix, we tackled these challenges with a comprehensive digital marketing strategy, emphasizing website performance, user experience, and SEO enhancements. Our approach included upgrading the website’s server to boost speed and resolve errors, redesigning the layout to be more modern and brand-aligned, and improving user navigation. We streamlined customer interactions with a product inquiry feature that automatically forwards emails, boosting conversions. To reduce cart abandonment, we integrated an automated shipping calculator for accurate, transparent costs. Additionally, we added real-time financing options at checkout, simplifying the purchase journey. Through ongoing SEO and keyword optimization, we further increased visibility and industry authority.
RESULTS
Our strategies produced impressive results for Melbourne Refrigeration and Catering Equipment:
- 100% increase in revenue through targeted digital marketing efforts.
- Expansion into new markets, including premium home equipment and larger corporate orders.
- 20.15% increase in online visibility from July 2023 to October 2024.
- 5.67 point improvement in average keyword positions on search engines.
- 46.74% gain in collective keywords, leading to a significant increase in organic traffic.
Our work with Melbourne Refrigeration and Catering Equipment didn’t end with the website redesign. Our SEO experts have been continuously monitoring and optimising the site’s product listings. By carefully selecting relevant keywords, enhancing product descriptions, and optimising SEO titles, meta descriptions, and alt text for images, we have significantly improved the site’s visibility on search engines. This ongoing effort has resulted in a noticeable boost in organic traffic and increased sales.
Web DesignWeb DevelopmentWeb HostingSEO ServicesGoogle merchant center intergration
Impact
Our collaboration with MRCE led to a major transformation in their digital presence, operational efficiency, and sales performance. The improvements in website functionality, user experience, and customer interactions have not only streamlined operations but also driven customer satisfaction and loyalty. With the implementation of Google Merchant Center and optimised Google Ads campaigns, MRCE has successfully expanded its reach to new markets, attracting more targeted traffic. Furthermore, the introduction of HubSpot CRM increased lead conversion rates by over 50%, reduced quote generation time, and automated workflows, resulting in faster, more efficient service delivery. These strategic improvements have set MRCE on a path for sustained growth, and our continued partnership promises to unlock even more opportunities for digital success.
