This blog article explains 8 essential benefits of Google My Business that you must know. It will only take 4 minutes of your time to read.
What is Google My Business (GMB)?
Google My Business or GMB is a popular tool that local businesses use to promote themselves. Business owners can use this tool to manage how their business appears across Google. Google rebranded this tool as Google Business Profile in 2021.
The goal of GMB is to assist local businesses in increasing their exposure to appropriate local searches.
8 Benefits Of Google My Business:
Following are the benefits of Google My Business for your brand or business.
- Helps to appear on Google Local Pack.
Google Local Pack is a search engine results page that shows places related to a search term. For example, when you enter a search term, Google local pack shows locations relevant to it. Further, it shows essential information such as a map, phone number of the place, reservation options, open hours & star rating.
When potential customers see your information, it is easy for them to visit your business. At a glance, your potential customers will see your information. The visibility you get from here is valuable.
Google My Business is a primary factor that influences Google Local Pack ranking. So having a google my business account is essential if you need to reach your potential customers.
When someone conducts a local search, they will see Google Local Pack. Along with Google Maps, it provides valuable details about your company to users.
- Provides valuable insights for your business.
Rather than promoting your products or services, this is also a primary benefit of Google my business. GMB has many features that give insights you can use for creating strategies.
This tool gives insights & statistical data about the market trends & your target audience. With these, you can better understand the market you operate & your TG.
When you know your customer more, you can better appeal to your customers. For that, GMB provides many insights. To get these insights, go to the Insights section on the GMB page.
There you get valuable analytics that show how your brand appears, who your target audience & how they engage with your brand. You can enhance your marketing strategies to attract more customers & boost sales with these insights.
- This tool is free & easy to use.
No one likes to use tools that cost a fortune & hard to use. But that is not the case for GMB. This tool is an effective & free tool any business can use to promote their products or services.
Creating & verifying your Google My Business profile is a piece of cake.
- Helps to appear on Google Maps.
About 86% of people use Google Maps to find businesses near them. It is convenient for customers to visit businesses that are near them. And most importantly, they are more likely to make a purchase. 50% of people who find businesses through Google My Business listing buy from them.
The best thing about being on Google Maps is that it gives the ability to send messages to your customers in real time. Companies with a validated GMB profile can text their customers directly using Google Maps app. It is one of the preferred methods of people.
So, create a Google My Business profile & your store will pop up on Google Maps with local search results.
- Help to build trust with your customers.
Building trust in your brand in the consumer’s mind is difficult in this era. But if you provide your store location on GMB, people have evidence about you. People prefer brands that show up on Google 3 times more.
It is a well-known factor that businesses have to follow a procedure to appear on Local searches. So, Google is a reliable place that people can rely on.
- Increase Website Traffic.
Local businesses struggle to get quality website traffic & in-store visits. Having GMB listings is a great way to boost your website traffic.
Stores on GMB & appear on local searches are 70% more capable to attract potential customers to stores. And GMB listings drive up to 35% more website traffic. So having GMB for your business is essential if you need to attract more website traffic.
- Provide free advertising.
You can get to the top search results when you run a Google Ads campaign. But not everyone can afford the budget. So, some businesses do Search Engine Optimization instead. Apart from all of these, GMB is a great way to get free advertising on Google.
Google is the most trusted search engine in this world. With GMB, you get exposure to it without spending a single penny. With less time & effort, you can get a GMB profile. It is much easier than managing Google Ads campaigns.
But that doesn’t mean you should not run Google Ads or do Search Engine Optimization. Those will give you long-term benefits. If you need quick results at a cheap price, GMB suits you.
- Help people to leave online reviews.
90% of people read reviews before they purchase from a brand. That explains how important reviews are for a brand. If your business gets many positive reviews, it will boost your brand image & also sales.
GMB helps people to put reviews for your company & the business owners can reply to those reviews. This review option can be extremely beneficial or damage your brand name as well. So, make sure to monitor the reviews you get.
Conclusion
GMB helps local companies to promote their products & services. It enhances the visibility of search results. And it facilitates potential customers to find & visit or contact you.
Since it is a free tool, even small businesses can use it to increase online presence and relationships with customers & increase sales & leads.
This blog has explained 8 benefits of Google My Business for your company or brand. With proper usage you will be able to get the maximum from these benefits. But some companies ignore this amazing tool from Google. If you are also not using GMB, today is the day to start.
If you need any help regarding your business’s digital marketing tasks, our team at DigiFix is more than happy to help you. We have helped many businesses to step into their next level with Digital marketing solutions. Contact us by visiting our website: DigiFix
You may like the following articles as well,
How to add a business to Google Maps with two options
Do you want more traffic?
—————
Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
Do you want more traffic?
—————
Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?