A solid and fast website serves as the foundation for your company’s online reputation. You will lose your leads if there are issues with your website.
So you should conduct website audits regularly to ensure that everything is in order with your website. This blog post will tell you about four fantastic website audit tools that will assist you in performing website audits.
The purpose of maintaining a website for your business is to generate traffic & attract quality leads for your business. SEO is something we cannot forget here. I am pretty sure that you already know about SEO. If not, read our blog article, The Ultimate Guide to SEO to get an understanding.
If you are a marketer, you need to understand what you can do to improve the SEO of company websites.
First of all, having a clear picture of how a company website works is essential. This blog article will provide you with valuable tools to perform a website audit for your website.
2.What is a website audit?
A website audit is analyzing your website’s overall web performance before proceeding with search engine optimization (SEO) or website redesign.
A site audit will assess the performance of your website. Website performance is critical to the success of a website. Websites that take forever to load irritate visitors, prompting them to seek out faster web page speed alternatives.
Even a one-second delay in page load times can cost your company thousands of dollars and cause a drop in rankings. Successful website performance will increase the social media performance of the business.
Types of website audits:
There are 03 types of website audits such as technical audits, SEO audits & content audits.
Technical audits- While good & quality content and backlinks will help your site rank if there is a technical SEO issue, all of your efforts may be completely useless. Technical audits concentrate on best practices for site visibility and ensuring that all websites meet all search engine crawling and indexing requirements.
SEO audits – An SEO audit tool assesses how well your website is optimized for search by examining keywords, link-building profiles, traffic behavior, goal conversions, metadata, and image and video optimization.
Content audits- While content is frequently reviewed as part of an SEO audit, stand-alone content audits can also be informative, providing strong insights into what messaging and tone of voice are converting and what aren’t.
3.Four Website Audit Tools.
Now you know what a website audit is & the need for website audits. I am sure that you are wondering which tools you can use for website audits. Here are four website audit tools to perform a website audit.
HubSpot Website Grader is a simple & effective tool you can use for website audits. It is simple to use this tool. You only need to enter the website URL & you will automatically get a report with the insights about your SEO efforts.
Visit : HubSpot Website Grader to get the performance report of your website.
HubSpot Website Grader examines your website to determine what it does well and identifies areas where it may enhance its performance to gain more search traffic.It evaluates your website for Site Performance, SEO, Mobile Friendliness, and Security.
How does HubSpot Website Grader work?
This tool is a website checker & it uses a crawler to scan the homepage of a website & provide recommendations to improve the site.
Follow these steps:
- Enter the URL of your website in the place where you see “Website.”
- Then add your email in the email field.
- Click “Get Your Score.”
- Wait a few seconds to get your report.
As part of Website Grader, they provide a “Security” audit. It will inform you whether the site’s protocol is safe and whether its libraries are safe.
When you have your results, it is time to implement the recommendations into action.
Some changes will not necessitate any coding knowledge. Others may require assistance from a web developer or designer.
HubSpot Website Grader is a free tool anyone can use as a website audit tool. Yes, it is free!
Google Analytics has a free version & also paid version. With the free version, you can manage the website’s SEO. All website SEO data will be centralized & compiled.
You can use queries to identify the areas that need to be improved. Plus, you will get a list of keywords & phrases you need to rank.
With the Google Analytics free version, you can do the following things as well.
- Remove the traffic that will ruin your SEO (fake traffic).
- Compare the organic website traffic & non-organic traffic. You can understand where your visitors are coming from & optimize those channels.
- You can use site content reports to determine engagement metrics on every web page.
- Examine the Assisted Conversions feature in the Multi-Channel Report: Determine which of your channels resulted in the most conversions and how much value they add to your company.
How to interpret the results of the Google Analytics Audit?
When you perform a Google Analytics audit, you will see 25 checks with a Pass or Fail & total score. If the score is less than 60, your website needs more improvement.
If your score is more than 60 & less than 80, there is little room for improvement. If the score is more than 80, you don’t need to worry. But still, pay attention to the failed checks. If the score is 100, you are all good.
Screaming Frog is a UK search engine marketing agency based in Henley-on-Thames, Oxfordshire, that provides digital marketing strategies to businesses all over the world.
Screaming Frog is a great application to perform a comprehensive website audit of your website. It is more of a crawling tool than an auditing tool.
Screaming Frog analyzes your entire website & informs you about the potential SEO issues. It will report over 30 different characteristics like meta descriptions, anchor text, security, and response time.
The SEO Spider is a powerful and versatile site crawler that can efficiently crawl both small and large websites while also enabling you to analyze the results immediately.
It collects important onsite data to help SEOs make informed decisions.
Screaming Frog is ideal for small websites because it offers free crawling of up to 500 URLs. You may experience server-response troubles if you run websites with over 10,000 web pages.
It does not have any collaborative tool, which makes it less appealing to SEO teams.
Here are some functions that Screaming Frog performs.
- Find Broken Links –screaming frog crawls a website quickly & finds the broken links & server errors.
- Analyze page titles & metadata of web pages- This tool will crawl webpages & identify the page titles & metadata that are too short, too long, missing, or duplicated.
- Compare crawls & staging –Keep track of SEO challenges & possibilities & what has changed between crawls. Advanced URL mapping is used to compare staging & production environments.
The following features are available on both the free version & paid version.
- Find broken links, errors & redirects.
- Review meta robots & directives.
- Analyze page titles & metadata.
- Discover exact duplicate pages.
- Audit hreflang attributes.
- Generate XML sitemaps.
- Site Visualization.
But if you use the Paid version, you get the following benefits.
- The crawl limit is unlimited.
- Save crawls & re-upload.
- Spelling & grammar checks.
- Custom source code search.
- Google analytics integration.
- Search console integration … and more.
Google Search Console is a free tool offered by Google. It helps you monitor, maintain & troubleshoot your website presence in Google search results.
Google Search Console provides a number of tools to assist you in appearing in the search engine results page for the search terms and phrases that your target audience is searching for.
Search Console can assist you in conducting an initial SEO analysis from the ground up or updating your existing SEO strategy with new target keywords.
Google Search Console monitors, debugs and optimizes your website and you don’t have to be a programmer to use it.
Google Search Console offers you the following services.
- Confirm that Google can find your website & crawl it.
- Fix indexing issues in your site & request to re-index new or updated content.
- Inform you how often your website appears in Google search, which search queries show your site, how often searchers click those queries, & more.
- Shows which external sites link with your website.
- Troubleshoot issues for AMP, mobile usability & search features.
What are the requirements to use Google Search Console?
- A recent version of Chrome, Firefox, Edge, or Safari browser.
- A valid Google Account.
Who can use Google Search Console?
Marketers & SEO specialists – Marketers and SEO specialists can use Search Console to track website traffic and website rank. improve keyword rank, and make informed decisions about how a site’s search results appear.
They can use the insights in Search Console to influence website technical decisions and do extensive marketing analysis using other Google products like Analytics, Google Trends, and Google Ads.
Business Owners – Business owners may not be using Google Search Console themselves. They may hire people to do that. But having an idea about this is essential.
Site Administrators– Site administrators are concerned about the site’s smooth operation. They can easily monitor and, in some situations, handle server failures, and site loading speed difficulties.
Security issues such as hacking and malware using Search Console. They can also utilize it to verify that the site is maintained and adjusted.
Web developers – Search Console helps Web developers to monitor & resolve typical markup issues, such as structured data errors.
Having a website is not enough for your business. You should regularly check whether there are issues with if. If not, you are going to miss your potential leads. You can use the tools I mentioned in this blog article to perform a comprehensive website audit for your business.
If you need any help regarding your business’s website, you can contact us anytime.
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