Today, websites have become one of the main touch-points between businesses and customers. With the drastic development in technology and the change of the lifestyles of people, the demand for digital business platforms and their contribution to business growth and profit have increased significantly over the last couple of years and are estimated to increase in the future too. Because of this and many other reasons, businesses from start-ups to big well-established businesses are investing in digital platforms, especially on websites.

However, just getting your business a website does not guarantee that the website will contribute towards the growth of the company. You have to make sure that your website is performing well and capable of bringing in visitors to your business. The landing page of the website plays a crucial role. Your landing page is going to be the first interaction that your potential customers are going to have with you. So your landing page should have the capability to make them fall in love with your business or at least build enough curiosity to stay a little while and explore more about your business. If your landing page is a very slow, complicated one with just chunks of texts, there is a very high possibility that the website visitors will immediately leave your site with a very negative perception about your brand or business and will not engage with you in future. Therefore it is crucial to ensure that your landing page ticks all the required boxes.

In this article, we will discuss how you can create an effective, performance-driven landing page with eight simple landing page tips.

01. A compelling headline

This is the first thing that visitors see when they come to your website. Therefore, your landing page must have a strong headline that can grab the attention of your website visitors. And also the main headline of the landing page should give an idea on what your business is and what your customers can expect from you. Having a compelling headline to your landing page will prevent visitors from bouncing immediately and will motivate them to spend more time on your website.

02. Include a unique selling proposition

You are not the only business that provides the same product or the service to the market. There are hundreds of other businesses out there who are targeting the same customers as you are. Therefore, it is important to add a USP or a point of differentiation to encourage the visitors to consider your offer.

03. Mention key benefits

Visitors should be able to identify the reasons why they should purchase your product or services without spending much time and effort. Therefore, it is important to showcase the main benefits that your customers get to enjoy in a format that can be easily understood. These key benefits should explain your unique selling proposition in detail and should provide answers to all the main questions and pain points that your target customer base has.

04. Add engaging media

People don’t like to spend time reading chunks and chunks of content on a website. Therefore it is important to add engaging media like images and videos to give the required information to the visitors. It has been found that having a video on the landing page can increase the conversion rate by 80%.  Forbes Insights has found that 60% of people would rather watch a video than reading. Therefore it is important to include images and videos to convey details about your product or service, your values, your brand personality etc. This will help you increase the engagement rate of the landing page and ultimately will positively impact your conversions.

05. Add a strong and clear CTA

The ultimate purpose of your landing page is to achieve a business goal. Therefore having a clear and compelling call-to-action button is very important in guiding your visitors towards your goal conversion. Your CTA should be able to get the immediate attention of the website visitors and for this, it is important to create the CTA button using contrasting colors and fonts from the rest of the content. Also, it is important to add action-oriented words like “start your free trial today”, “download now”, “reserve your seat” etc. to motivate visitors to click the button. Another feature of an effective CTA is the creation of a sense of urgency. Using these types of CTAs, businesses give the idea that this offer is only valid for a limited time period or only a limited number of spots are available, hence making the visitors feel the fear of not being able to utilize this particular product or service if they don’t purchase it right now. This is a very successful technique used by many big businesses.

06. Trust signals

Today, people have unlimited access to product and service information and this has made the product research way more easier and accurate for customers and challenging for businesses. Businesses have to find ways to build trust among the people in order to convert them. Adding trust signals to your landing page can really help you with this. Some of the common trust indicators that you can add to your landing page are;

  • Customer testimonials: This is one of the most powerful ways to increase trust among people about your business. A recommendation from a satisfied customer is much more credible to the visitors than information that is given by the brand. Make sure when you are including a review or a testimonial from a customer, mention as many details as possible such as name, designation, headshot etc.) to make it more credible.
  • Trust badges: These include awards that you have won, certifications, logos of other brands that you have partnered with.

07. Mobile responsiveness

As of April 2021, there are 5.27 billion mobile phone users globally, which is 67% of the total population and in Australia, the smartphone penetration is recorded as 79.8%. Today, most of people use their mobile devices to go online rather than desktops or laptops. Therefore, if your landing page is not mobile-friendly, there is a very high chance that you are missing out a large proportion of your potential customers. When you are designing your website, make optimising it for mobile devices a priority.

Check if your landing page is mobile-friendly or not.

08. Simple design

One of the biggest mistakes most of businesses do is packing things as much as possible into the landing page. This can be very confusing and overwhelming to website visitors. Make sure your landing page is clean, simple with just the essential elements. Don’t try to stuff in the landing page with loads of graphics and chunks of text. The simpler your landing page design, the easier it will be for your visitors to navigate through and convert.

If you make sure that your website landing page has all the above-discussed elements, you are on the right path. If you want any help to design a new website with a killer landing page or to redesign your existing landing page, our team at DigiFix is more than happy to help.

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?