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Customers are sent to a landing page that promotes a certain product, service, or deal and encourages them to act. This is your chance to increase conversions and expand your consumer base.

1. Introduction

Your marketing landing pages may get a large amount of traffic – but are those visitors converting into leads as you would expect? Nothing is more frustrating for marketers than low landing page conversion rates, especially when the reason for the low conversion rates is unclear.

There are certainly a multitude of factors contributing to the low conversion rates on your landing pages. When it comes to fixing errors and establishing successful landing pages, marketers must consider a number of alternatives.

2.What is a Landing Page?

A landing page is a thoughtfully created page for an advertising or digital marketing campaign that receives traffic from different sources and helps convert it into leads (interested clients/customers).

From a visitor’s viewpoint, It’s a page that a visitor who clicks on a link in your ad, social media, post, email, or any other source arrives on.

Keep in mind that a good landing page conversion is different from a home page or any other page on your site. How you ask? Here’s how: unlike a homepage or other site pages, a landing page has a core aim that encourages the visitors into leads  (thus, a good conversion rate is related to a landing page) 

Homepages often encourage people to explore. But, a landing page encourages them to click on your call to action (CTA) and share their details. it needs minimum response time.

3.What is the Landing Page Conversion Rate?

The number of visitors that fulfilled your call to action out of the total number of persons who visited your landing page is represented by your landing page conversion rate.

4. How to Calculate Landing Page Conversion Rate?

Calculating the conversion rate of your lead generation landing pages is not difficult. You’ll need to keep track of three metrics: 

  • A time period, such as 15 or 30 days 
  • The total number of conversions that occurred within that time period

For calculating your landing page conversion rate:

Divide the total conversions during a specified time period by the number of target audience visits to your landing page. To get a percentage, multiply the result by 100.

The average landing page conversion should be increased. Your website speed will impact on average conversion rate because these are part of web performance. and a split test can be conducted to rate across all industries on landing page conversion rate.

5. Tips to Increase landing page conversion Rate

1. Comprehensive understanding of your campaign’s objectives

You might think the objective is self-evident, but we’ve discovered that one of the primary issues with most landing pages is their lack of focus on a single objective or call to action. Numerous landing pages contain multiple offers, which confuses users and causes them to lose sight of the landing page’s conversion objective.

2. Create headlines that are uncomplicated and straightforward

If the headlines are uncomplicated and straightforward in your blog post, you only have a few seconds to capture a visitor’s attention. As a result, it is critical that your headline is bold and direct. The landing page heading for Inspectlet is an excellent example. It’s uncluttered and uncomplicated.

3. Create a textual flow that is compelling

Nobody will delve into the details of a page if they are not initially satisfied with what you have to offer. To increase conversions, your landing page copy must be persuasive, direct, and genuine.

4. Select the appropriate images

While content is critical, images help elicit the necessary emotions to compel users to act. It’s critical that all images on the landing page, from the header to those used throughout, are consistent with the content in order to make the messages stand out.

5. Utilize CTAs that compel users to act

CTAs (calls to action) are the most critical feature of a landing page since they are the most effective approach to compel consumers to act. While it may seem to be a simple button, every aspect of it is critical for people to take action.

6. Emphasize the benefit proposition

Inform clients about the distinctive features you have to provide in order to capture their interest. The value proposition should be something remarkable that customers get as a result of subscribing to your service.

7. Loading period is important

You may spend hours building the ideal landing page with the ideal photos and information, but it will all be for nothing if your loading time is excessive. It is critical that your landing page loads within a few seconds to increase website performance – or else you will lose your user.

6. Conclusion 

As a result, landing page optimization is a difficult job to do successfully, as there is no established strategy for doing so successfully to increase website performence. You should be able to build on the seven-step strategy above to frame each piece of your landing page, which should result in higher levels of conversion.

If you need any service to improve your landing pages, our team at DigiFix is more than happy to help you.

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Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?