This blog article will explain what an SEO company & what they do when you hire one. 

Most website owners & business owners think that only creating a website is enough. But clearly, it is not enough!

Building a website is only the 1st step. In order to get traffic (visitors) to your website, you need to work on SEO or search engine optimization. 

If you are new to the concept of SEO, do not worry. We have uploaded many blog articles on SEO & you can read those on our website. 

Anyway, SEO is a broad topic & continuous process that takes time. With loads of responsibilities on your shoulders, do you have time for SEO? 

I think the answer is NO! Then, how can you survive with your website? That is where an SEO company or SEO agency comes into the field. 

Do you want to learn about what an SEO company is & what they do? Then keep reading this blog article & watch the below video.

What is an SEO Agency?

An SEO company is a company that helps businesses to improve their search engine rankings through organic traffic. Or a company that boosts your business visibility on search engines, including Google. 

An SEO company will partner with you to analyse your website, identify loopholes, plan strategies & execute them to boost your website ranking & traffic. 

Some SEO agencies offer a wide range of services according to your requirements. 

What does an SEO Agency do?

Improving the visibility of a business on search engines is the ultimate goal of an SEO agency. They do this by creating a strategy that improves your website’s rankings in the organic results. 

An SEO agency can bring more website visitors using SEO practices like keyword researching, link building & quality content creation. 

In brief, 

  • An SEO company helps businesses to increase their online visibility.
  • SEO agencies help businesses to rank higher in search engines.
  • They Help businesses generate more leads, which translates into increased sales and revenue.
  • An SEO company helps businesses become more trusted by search engines and their users. 

Process of an SEO agency?

Your ultimate goal in hiring an SEO agency is to rank your website on the 1st search engine result page. A professional SEO agency will help you to achieve your goals. As I have mentioned before, SEO is a continuous process that requires regular monitoring. With all the responsibilities on your hand, you might not have time to allocate for SEO. 

As a client, you should know what to expect from a good SEO agency. 

1.Website audit & analysis

 A good SEO company will undergo a website audit & analysis to understand where your website is currently before moving forward. 

In this audit, they will identify,

  • Current statistics like website traffic, bounce rate & more
  • Loading speed
  • Keywords it ranks for
  • competitors
  • Strengths & weaknesses

Basically, this audit is to identify the loopholes of a website & figure out what the website needs to improve. If the SEO agency you hire skips this step, that is a Red Flag! 

So, make sure they are doing a website audit & analysis before anything. 

2.Creating a proper SEO strategy.

When your SEO agency identifies your website in the Audit stage, the second step is to create a unique strategy that aligns with your goals. 

This strategy should explain step by step what they will do & what the expected results are. If they do not communicate their SEO strategy, it is a huge red flag moment!

3.Use advanced SEO tools.

A professional SEO firm would know about the latest SEO tools used by others. They will help you to select the best SEO tools that match your goals & objectives. 

These tools will help you to track the progress of your SEO campaign. Some well-known SEO tools are SEMRush, Ahrefs, Moz & more. 

4.Strategy execution

This stage is the execution stage. Now the SEO firm will put its strategies to work. These strategies will solve the mistakes & problems identified in the Audit stage. 

A professional SEO firm would use tools like Google Analytics, Google Search Console, and Semrush to check the progress. 

Benefits of hiring an SEO Agency:

When we talk about SEO companies, we can forget about the benefits of hiring one. We have uploaded an amazing blog article on the Benefits of Hiring an SEO agency. You can read it to get more knowledge. 

In a nutshell, below are the benefits of hiring an SEO company. 

1.Experts with many experiences.

An SEO company has many experiences & knowledge about search engine optimization. Doing SEO without knowing precisely can harm your website. For example, if you use black hat SEO techniques, Google will penalise your website. 

So, the best option is to hire a professional SEO company for your business. 

SEO companies have SEO professionals with experience & knowledge in that area. They will work to improve your website traffic & bring you to the higher ranks in search engines. 

2.Helps you to focus on important things.

Since you have many responsibilities, it will be difficult to allocate time & effort to SEO. Since SEO requires continuous monitoring, hiring an SEO company is the best thing. 

You will have nothing to worry about because experts will handle your website.

3.Save money.

If you hire an in-house SEO team, it will cost you more. But when you hire an outside SEO company, it will cost less. Because they already have SEO professionals & resources. 

4.They know the latest trends & tools.

SEO companies continuously do research & identify trends & algorithm changes. They know the latest trends & techniques. 

5.Access to valuable insights.

When you hire an SEO company, you gain access to valuable insights about your website. 

These insights help to grow every part of your business. 

A professional SEO agency uses analytics tools like Google Analytics & uses those data to enhance your website. They will share those insights with you. 

Qualities of a good SEO agency:


Transparency is essential in the relationship between you & your SEO agency. Since you spend money on them, you need to know what results they will give you in the end. 

If an SEO agency doesn’t communicate well how the process is done, they are not transparent. 

As one of the leading SEO agencies in Melbourne, DigiFix keeps transparency in what we do for our Clients. And we have got many positive results out of our transparency. 

2.Possesses an experienced staff.

Experience is essential for an SEO agency. Not all SEO agencies have the same level of experience. When you hire an agency, make sure to check on the expertise of their staff. 

3.Long-term existence in the SEO field.

If an SEO firm has been in the market for a long period, that proves its quality. Hiring an agency like that will benefit you. 

4.Ethical SEO practices.

Using unethical SEO practices results in damaging your website. For example, if you use black hat SEO techniques, Google will penalise your website. Some SEO companies use black hat SEO techniques to get quick results. 

But s good SEO agency will use ethical methods like White hat SEO to get more traffic. 

So, when you hire an SEO agency, check if they use ethical SEO practices. 

5.Latest tools & techniques.

SEO is evolving continuously. Best SEO agencies update with the latest trends & techniques in SEO. They always do their research & use those techniques to get quick results for their clients. 


This video explains what an SEO agency & what they offer as services for their clients. The market is full of SEO agencies who promise that they will deliver 100% results. But when working with them you will realize that they are not delivering what they promise. 

So, when hiring an SEO agency, you should have a clear understanding about it. This blog article helped you to identify what is an SEO company & what they do. 

If you are looking for an SEO agency, look no more, because we are here for you. DigiFix is an Australian digital marketing agency that offers amazing SEO services. Contact us by visiting our website. 

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Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?