Are you tired of looking for the meanings of SEO terms you hear daily? No need to Worry! This blog post is an SEO glossary that covers 35 essential SEO terms. 

If you are familiar with SEO or search engine optimization, you know that it is a wide area with many concepts, terms, abbreviations & definitions. To get the maximum outcome from your SEO efforts, you should have an idea of the SEO glossary. In this blog post, you can see 35 essential SEO terms with definitions.

SEO glossary :35 SEO terms

Let’s start our SEO glossary. For your comfort this SEO glossary is in alphabetical order. 

1. Alt text 

Alt text is known as Alt attribute & Alt tag as well. Alt-text is a description of an image you put on your website. Try to use your focus keyword as Alt text to optimize the image for search results.

Humans can understand what an image is when they look at it. But the search engines cannot do it & they read the Alt text to get an idea about an image. Putting an Alt text in your image is a good practice. Alt-text is an amazing way to boost the search engine ranking of your website. 

2. Anchor Text 

Anchor text is clickable text within a hyperlink. The purpose of an anchor text is to give an idea about the website/webpage that is linked. For example, if you want to guide people to one of your previous blog articles, you can use the name of that blog article.

example: Ultimate SEO checklist you must know

3. Authority website

An authority website is a website that has gained the trust of its audience. Search engines, industry experts & other websites also trust these websites. Since authority websites produce high-quality content, search engines give a high domain ranking for them. 

It takes a lot of effort to create an authority website. Webmasters have to publish high-quality content continuously for the target audience.

4. Artificial Intelligence (AI)

Artificial Intelligence is the capacity of machines like computers & robots to perform human tasks. That means these machines simulate the processes performed by humans. These machines can think & act like humans. 

The future of almost every industry has been influenced by artificial intelligence. The Internet of things, big data, & robotics are influenced by artificial intelligence. 

5. Authority

The capacity of a website to appear higher on search engine result pages is known as authority. There are five factors to take into account while determining the authority rating. backlink profile, page age, traffic patterns, the caliber of the content on the page, and technical SEO

Government and educational websites typically have more authority.

6. Algorithm 

An advanced computer software search engines employ to extract data and present results for a query. Based on many ranking elements and signals, search engines use a combination of algorithms to display rated web pages via a results page.

7. Backlinks

Backlinks are also known as inbound links, incoming links & external links. When an outside website links to your website, it creates a backlink. Google & other top search engines consider a backlink as a vote for a webpage. The number of backlinks to a website is a critical factor when determining its rank.

8. Black hat SEO

Black hat SEO is a process of increasing web page ranking by using things that violate search engine guidelines. These strategies generate content to manipulate search engines while ignoring humans and their experiences.

Following are some black hat SEO tactics,

  • Keyword stuffing
  • Doorway pages
  • Content Automation
  • Hidden links or texts
  • Cloaking
  • Paid links
  • Article Spinning
  • Duplicate Content

9. Bounce Rate 

The percentage of people who leave the webpage without interacting is known as the bounce rate. These people left the webpage without taking any action like clicking a link, filling out a form, or making a purchase.

The average bounce rate could be between 26% & 70%. If you can, it would be better to bring it between 26% & 40%. You must keep a lower bounce rate for your website. The causes for a higher bounce rate can be slow loading, low-quality content, too many ads on the page, no relevant content, or an unresponsive landing page.

10. Blog Commenting

Commenting on blogs was a common link-building strategy used by many. Website owners used to find blog posts relevant to their industry & posted comments with a link to their websites. 

But this strategy is a cause for debate these days. Now Google bans links from useless & spam websites. 

As you can see, this strategy can do more harm than good. Having said that, there are still times when this is suitable. Leaving an insightful comment on a blog post can help you create connections in your market segment and lead to guest posting opportunities. You may not receive link equity, but you can expect increased traffic.

11. Crawler 

A crawler is a tool used by search engines to gain data about websites & index them. 

12. Click-through-rate (CTR)

the percentage at which consumers click over from an organic search result. You can calculate this with the following steps,

  1. Divide the total number of organic clicks by the total number of total impressions.
  2. Multiply that value by 100.

13. CMS

CMS is an abbreviation for Content Management System. It is a web-based app that helps to make, upload & manage digital assets. 

14. Core web vitals

Core web vitals is a set of metrics used to measure the webpage performance for user experience. 

Core Web Vitals were invented along with the Site Experience upgrade as the primary indicators of a positive user experience.

15. Crawling

Crawling is the process by which Google and other search engines locate information for inclusion in their indexes.

16. Direct Traffic

Direct traffic in Google Analytics refers to visitors who arrive at the website by typing the URL into their browser or clicking on a bookmark. Google will also count any traffic sources it doesn’t recognize as direct traffic.

17. Directory 

A directory is a collection of web pages typically organized into comparable topics and edited by people. Included listings may be free or paid, depending on the directory.

18. Google Analytics

Google Analytics is a tool from Google that you can use to monitor your audience behavior, traffic sources & more. Since it is a free tool, you can use it to enhance your website. 

19. Google

In 1998, Larry Page & Sergey Brin founded Google. Google is the most popular search engine in almost every country on earth. Google has become a part of millions of people daily. 

20. Google Panda Algorithm

Google Panda Algorithm is a major algorithm update by Google in 2011. The purpose of this algorithm was to reduce the visibility of low-quality content. In 2016, this algorithm became a core ranking algorithm.

21. Link Juice 

Link juice is a slang term for the amount of authority a backlink gives to another website, strengthening it. Links from other websites are viewed by search engines as endorsements of the importance and quality of your page.

Link building on the web can be done in many ways, both directly and indirectly. The term “direct effort” describes link-building techniques including sharing, guest blogging, social media marketing, news release distribution, and others. The indirect effort is obtained by providing compelling material on your website that encourages people to automatically distribute it over the internet, linking the pages.

22. Meta Description

Meta descriptions are the snippets of the information under the blue link of search results. The purpose of meta descriptions is to explain the content of a webpage to the searcher. Meta descriptions persuade people to click through your website. 

Meta descriptions are essential because they tell Google what your webpage is. If Google can read and understand the content of your meta description, they will have a better chance of ranking your page to respond to search queries.

SEO glossary

According to Google, a meta description must tell people about the web page. The search engine ranks results depending on the info in the meta description.

Consider meta descriptions to be a sales pitch for your website. Mention why the page will benefit the reader and ensure that it describes what’s on the page. If readers do not find what the meta description promises, they will most likely click away.

23. Outbound links

Outbound links are links that direct visitors from one website to another.

They are frequently used within the content to add context and to direct readers to another origin that contains additional important information about the subject at hand.

Outbound links are known as authority links. It is a term derived from the fact that authors frequently use outbound links to back up details in their blog posts and link out to credible sources.

24. Pay-Per-Click (PPC)

A form of advertising in which the advertiser puts an ad online and pays the website each time a user clicks on it. The most famous example of this is Google AdWords.

25. Query

The phrases or words that users type into search engines to get information is known as a query.

26. Ranking Factor

A search engine utilizes a ranking factor to determine the optimum arrangement of related, indexed results returned for a search query.

The quality and relevancy of the search results are sorted by ranking factors, which are signals used by search engines.

In order to increase rankings, search engine optimization essentially involves improving websites in accordance with these signals.

27. Search Engine Crawlers 

Search engine crawlers, also known as spiders, robots, or simply bots, are programs or scripts that automatically and systematically browse web pages. The goal of this automated browsing is usually to interpret the pages that the crawler visits so that they can be added to the search engine’s index.

Search Engines command these crawlers to regularly crawl websites. Crawlers follow the rules & structures defined in your robots.txt file & sitemap. Robot text file & sitemap instruct the crawlers which page to consider & which need to ignore. 

When a search engine crawler comes to your website, it looks at the robot txt file. This file defines the specific rules that govern which parts of your website should and should not be crawled. If you don’t set this up correctly, crawling will be difficult & indexing will be impossible.

28. Search Engine Result Pages

Search engine result page or SERP is an unforgettable seo term in SEO glossary. 

The page returned by search engines such as Google when a person provides a search query is known as the search engine results page. Search engine result pages consist of organic search results, paid search results & pay-per-click ads. Getting a higher rank on the search engine result pages is quite competitive. 

29. Search Engine Optimization (SEO)

Search Engine Optimization is a technique to improve the visibility of a website on organic search results. These techniques help businesses to rank their web pages on the top results in SERPs. 

When you do SEO, you should understand your target audience well. What people searching online,their search intent, and what words & phrases they use. You can do keyword research to find what words & phrases are used by your TG. When you have the answers to these questions, you can make an intelligent and straightforward choice about how to interact with your audience by providing solutions.

30. Title Tag

The title tag of a webpage is an HTML component that clarifies the title. A title tag is a part of a search snippet on a search engine result page (SERP). It is a clickable headline on the search snippet. 

A title tag is essential for search engine optimization, user experience & social sharing. A title tag should clearly & correctly explain the content of the page.

Google hasn’t specifically said the optimum length of a title tag. But as a standard most websites keep the title tag between 50-60 characters. If your title tag is within 60 characters, there is a 90% chance your title displays properly on SERP. 

Writing precise title tags is essential for human readability. Plus, search engine crawlers look at the title tag when they crawl the page. 

31. Webpage 

A web page is a document you can access through web browsers & it is available on the world wide web.

32. Website 

A collection of web pages with a common domain name is known as a website. A website is the central location of web pages that you can access by going to the homepage. 

33. WordPress 

WordPress is an open-source content management system (CMS). You can use this software to create websites & blogs without any coding skills. WordPress is a free tool anyone can use. 

34. XML 

Adaptable Markup Search engines use the markup language to comprehend information on websites.

35. XML Sitemap

A listing of all the pages on a website that search engines should be aware of.


Search Engine Optimization is a collection of techniques you can use to improve the ranking of your website. This topic may be a complex area for you to understand. That is why we have created this SEO glossary which contains 35 essential SEO terms. I hope this SEO glossary helped you to understand the SEO terms you need for your SEO efforts. 

If you need any assistance on your company’s  SEO efforts, our team at DigiFix is more than happy to help you. Contact us for more information.

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?