Social Media Content Ideas for Hotels

In today’s digital world, social media has become a powerful tool for all businesses, including hotels. It provides an opportunity to build relationships, engage with potential guests, and create an online presence that influences booking decisions. 

This article will explore social media content ideas for hotels, why social media is crucial for hotels and recommend the best platforms for reaching your audience.

Why Is Social Media Important for Hotels?

1. Increased Visibility

Social media platforms give hotels the chance to be visible where potential guests spend their time. With over 4.9 billion people using social media worldwide as of 2023 (Statista), it’s an essential space for brand exposure. Whether users are scrolling through Instagram, Facebook, or TikTok, hotels can make an impact with eye-catching visuals and engaging content.

2. Building Trust and Credibility

A strong social media presence allows hotels to show authenticity and build trust with their audience. Guests often check a hotel’s Instagram or Facebook page before booking to see real-time images, reviews, and responses from the hotel management. Transparency in interactions can improve trust and boost credibility.

3. Direct Interaction with Guests

Social media offers direct communication with potential and past guests. By replying to comments, addressing questions, and engaging with feedback, hotels can improve their customer service. According to Sprout Social, 79% of people expect a response within 24 hours on social media, making it crucial to stay connected and responsive.

4. Cost-Effective Marketing

Social media marketing is more affordable than traditional methods. With targeted ads and organic content, hotels can promote their services to specific audiences without breaking the bank. Paid promotions, influencer partnerships, and user-generated content can all lead to higher booking rates without significant expenses.

Best Social Media Platforms for Hotels

Before diving into content ideas, it’s important to know which platforms work best for hotels:

• Instagram: Ideal for sharing visually stunning images of rooms, amenities, and local attractions. Instagram Stories, Reels, and carousel posts allow for varied and dynamic content.
• Facebook: A versatile platform for announcements, updates, guest reviews, and customer interactions. It’s also useful for running targeted ads.
• TikTok: Hotels can reach younger audiences with short, engaging videos. TikTok’s virality can work in favour of showcasing fun or quirky aspects of a hotel.
• YouTube: Long-form content like virtual tours, behind-the-scenes footage, or travel tips work well here. YouTube also helps Google rank higher in search results through SEO optimization.
• LinkedIn: Ideal for luxury or business hotels that want to connect with corporate clients or promote events and conferences.

Social media content ideas for hotels to engage guests and boost bookings:

1. Room Tours

Showcase different room types with video tours or photo slideshows, highlighting their key features like views, amenities, and design.

Potential guests love to see what a hotel looks like before booking. Create short video tours of rooms, suites, and other facilities like the pool, spa, or gym. It will help potential customers to get an idea of which rooms are perfect for their needs.

• Example: Post an Instagram Reel of your most luxurious suite. Highlight features like “ocean views,” “king-sized bed,” and “private balcony.” Add a caption like, “Discover paradise in our oceanfront suite – book today!”

2. Virtual Property Tour

Create a virtual walkthrough of your entire property, including common areas, restaurants, pools, and gyms. This is a great way to make your target audience feel familiar with your hotel property even before they visit.

• Example: Share a Facebook video walking guests through the lobby, pool, and spa. Use captions like, “Welcome to [Hotel Name] – a place where relaxation meets luxury.”

3. Behind-the-scenes (BTS) Content  

You can share how your staff prepares for special events, cleans rooms, or runs the hotel efficiently. This builds a connection with your audience.

Example: Post a TikTok video showing your housekeeping staff preparing a room for new guests. Add text like, “A lot of care goes into making sure your stay is perfect.”

Check out how Hotel Bel-Air shared their chef preparing a signature dish on their Facebook page.

4. Guest Testimonials

Post real reviews and testimonials from your satisfied guests. You can do this through text quotes, video clips, or photos of guests. 

But our recommendation is to share video reviews. Video testimonials are more trustworthy and make potential customers feel safe about your hotel. Make sure to get permission from guests before posting them.

• Example: Capture a video of your guest and ask them to talk about their experience at your hotel. Add a caption like, “We love hearing from our happy guests! Thank you for choosing us.”

5. Local Travel Tips

Offer recommendations for nearby attractions, and activities that guests can enjoy during their stay. This is one of the social media content ideas that many hotels forget to consider. You might think why you should create content about some other places instead of yours. 

Well, think of it like this. If your potential guests have an idea of what they can do or where they can visit while staying at your hotel, they will actually consider booking your hotel. If they have no idea of those, they might ignore your hotel. So, it is a win-win situation.

• Example: Post a carousel on Instagram with “Top 5 Attractions Near [Hotel Name],” featuring high-quality photos of local landmarks. Include short descriptions for each.

6. User-Generated Content (UGC)

Encourage your guests to share photos of their stay and feature them on your hotel’s social media profiles. UGC builds authenticity and trust more than your own content.

• Example: Repost a guest’s Instagram photo of their breakfast on the balcony with the hashtag #stayst[HotelName]. Tag the guest and write, “Our guests know how to start the day right!”

7. Special Offers & Promotions

Promote exclusive discounts, seasonal offers, or package deals on social media with eye-catching graphics and direct booking links.

• Example: Run a Facebook ad offering “20% off midweek stays” during the off-season. Include a CTA like, “Book now and enjoy a peaceful getaway at [Hotel Name].”

8. Food & Drink Highlights

Showcase your restaurant’s signature dishes, seasonal menus, or special drinks with appealing food photography or short recipe videos.

• Example: Post an Instagram Story featuring your chef preparing a signature dish. Add captions explaining the ingredients and a CTA like, “Reserve a table at our restaurant.”

9. Staff Members Spotlights

Introduce your team members, such as your concierge, chef, or housekeeping staff, with fun facts and their favourite part of working at the hotel.

• Example: Share a photo of your concierge on LinkedIn with a caption like, “Meet John, our concierge extraordinaire! His favourite local recommendation? The sunset cruise at [Local Attraction].”

10. Event Showcases

If your hotel hosts events like weddings, corporate meetings, or parties, share photos and videos of the venue decorated and in action.

• Example: Post a TikTok video of a recent wedding held at your venue, from the décor to the reception. Add music and text like, “Dream weddings come true at [Hotel Name].”

Check out how One King West Hotels & Residence shared a beautiful wedding event at their hotel premises.

11. Sustainability Initiatives

Highlight your eco-friendly efforts such as recycling programs, energy-saving practices, or locally sourced ingredients in your restaurant.

• Example: Create an Instagram post showing refillable water stations in your hotel with the caption, “At [Hotel Name], we care about the environment. Reduce plastic, stay green!”

12. Q&A Sessions  

Host a live Q&A on Instagram, Facebook, or TikTok where your hotel team answers common questions from followers in real time.

• Example: Host an Instagram Live session where guests can ask about amenities. Promote the live session with, “Join us tomorrow at 2 PM to have all your questions answered!”

13. Polls and Surveys

Run interactive polls asking guests about their favourite amenities, destinations, or dishes at your hotel. This encourages engagement.

• Example: Run a poll on Instagram Stories asking, “Which pool view do you prefer – Ocean or Garden?” Use the results to create a post showcasing both options.

14. Live Streaming  

Go live on Facebook or Instagram for events, property tours, or even a behind-the-scenes look at your hotel’s day-to-day operations.

• Example: Go live on Facebook during sunset at your beachfront property. Caption the live stream, “Relax with us – nothing beats a sunset at [Hotel Name].”

15. Influencer Collaborations  

Partner with travel or lifestyle influencers to promote your hotel. Have them share their stay experience on their social media pages.

• Example: Partner with a travel influencer who will post about their stay. They can document their room, meals, and activities, tagging your hotel in their posts. Add their posts to your Instagram Stories highlights.

16. Seasonal & Holiday-Themed Posts

Promote festive offers or events tied to seasons or holidays like Christmas, New Year’s Eve, or summer vacation.

• Example: Create a Facebook post promoting a “New Year’s Eve Package” with festive visuals. Include a CTA like, “Ring in the New Year with us at [Hotel Name] – book your stay today!”

17. Travel Guides

Create travel guides or itineraries featuring your hotel as a base for exploring the area. You can focus on different traveller types (families, solo travellers, etc.).

• Example: Post an Instagram carousel titled “3-Day Itinerary in [City Name],” recommending activities and places to visit, all within walking distance from your hotel.

18. Guest Features

Highlight unique guest experiences, such as a family on vacation or a couple celebrating their anniversary at your hotel.

• Example: Share a photo of a couple celebrating their anniversary with a surprise in-room setup. Caption it, “Celebrating special moments at [Hotel Name].”

19. Hotel History or Fun Facts

Share interesting facts or stories about your hotel’s history, architecture, or famous past guests to intrigue potential visitors.

• Example: Post an old black-and-white photo of the hotel on Facebook with the caption, “Did you know [Hotel Name] was originally built in 1920 as a private estate?”

20. Pet-Friendly Content

If your hotel allows pets, post pictures of happy four-legged guests enjoying the stay, with tips for travelling with pets.

• Example: Post a cute photo of a guest’s dog lounging by the pool with the caption, “At [Hotel Name], pets are part of the family. Book your pet-friendly stay today!”

21. Instagram Story Highlights  

Create Instagram Story highlights for categories like Rooms, Events, Dining, or Local Attractions to make your content easily accessible.

22. Local Partnerships

Feature partnerships with local businesses such as spas, adventure tour operators, or souvenir shops. Promote packages that offer special deals to guests.

• Example: Post about a collaboration with a local adventure tour company. Caption it, “Stay at [Hotel Name] and enjoy 10% off [Tour Name] – book with us today!”

23. Sunrise/Sunset Timelapses  

Capture stunning sunrise or sunset views from your hotel rooms or property and post them as Instagram Reels or Stories.

24. Customer Appreciation Posts

Thank loyal guests by creating posts that highlight repeat visitors or offer rewards for those who frequently book with you.

Example: Post on Facebook or Instagram to thank your loyal guests with a caption like, “To all our repeat guests, we appreciate you! Stay tuned for special loyalty perks.”

25. Before and After Content  

Post “before and after” images of renovations, redecorated rooms, or special event setups to showcase improvements.

Check out how Hotel Bel-Air shared the news about their new renovations on their Facebook page.

26. Monthly Contests or Giveaways  

Run monthly contests where followers can win free stays, dinner, or a hotel amenity experience by engaging with your posts or using a hashtag.

27. Photo of the Day/Week

Share a photo of the day or week highlighting a unique aspect of your hotel, whether it’s architecture, décor, or a view.

28. Throwback Thursday (#TBT) Posts

Use the #TBT hashtag to post old photos of your hotel or historical moments tied to your location or brand.

• Example: Post a vintage photo of the hotel lobby from the 1950s with the caption, “#TBT to the original lobby of [Hotel Name]. We’ve come a long way since then!”

29. Guest Safety and Cleanliness  

Share content reassuring guests of your hotel’s safety, sanitation, and health measures.

• Example: Share a video of your housekeeping team sanitizing rooms with the caption, “Your health and safety is our top priority. Here’s how we keep [Hotel Name] sparkling clean.”

30. Itinerary Ideas

Offer themed itineraries such as “Romantic Getaway,” “Family Vacation,” or “Weekend Adventure” that include recommended activities, meals, and local tours.

• Example: Post a “Family Fun Itinerary” on Facebook with suggestions for kid-friendly activities nearby, and how your hotel accommodates families. Include tips like, “Visit the local aquarium, then relax in our family suites with complimentary kids’ meals.”

These 30 social media content ideas for hotels can help them stay active on social media, engage with their audience, and ultimately increase bookings. We hope you can add these social media content ideas for hotels into your social media marketing strategy. By using a variety of post types—visuals, video content, and interactive elements—hotels can capture attention and stand out online.

At DigiFix, we understand how important it is for hotels to engage with their guests on social media, creating lasting impressions and driving more bookings. That’s why we offer specialised social media marketing services tailored to the hospitality industry. Whether you need fresh, engaging content, in-depth research on the latest trends, or a custom strategy to boost your online presence, we’ve got you covered.

Our services include:

Content Creation: Captivating visuals and compelling stories that reflect your hotel’s unique brand.

Social Media Trend Research: Stay ahead of the curve by leveraging the latest trends to engage with your audience.

Strategic Planning: We build data-driven strategies designed to increase your reach and grow your community.

Community Management: We engage with your audience, respond to inquiries, and ensure your online presence is always on point.

Reporting: Detailed insights on performance so you can see what’s working.

And the best part? Your first consultation with us is absolutely free! Let’s discuss how we can elevate your hotel’s social media game and drive more bookings.