Digifix digital marketing agency Australia

Explore everything about SEO for doctors and how to get more patients through your website. SEO for Medical practice is paramount!

Using search engines like Google to find a doctor has become incredibly common and convenient. When people need medical assistance, they often turn to search engines for quick access to information. By simply typing in relevant keywords like “doctor near me”, people can discover a list of healthcare providers in their area. 

This method offers a fast and efficient way to find healthcare professionals, helping people to make informed decisions about their medical care within moments.

Most of the time, people only refer to the search results at the top and only the 1st search engine results page. The first, second, and sometimes third results on Google tend to receive the most clicks. Few people go beyond the first page of search results, as everyone hopes to find information ASAP!

So, if you are a doctor or health care provider, your website needs a higher search engine rankings to attract potential patients.

Let’s get a simple idea about how this search engine results page looks like. 

Google SERP , SEO for Doctors

The search results at the top are “Paid results.” People pay Google for the highest positions on the search engine results page. The results with the “Sponsored” label are the paid results.

SEO for Doctors , Paid search results

The other search results at the bottom are Organic search results. You don’t have to pay to get your website on Organic search results. Search Engine Optimization (SEO) helps to get you there!

In this blog post, we will explain SEO for doctors, how it works, and why SEO for doctors is essential.

If you want to discuss with one of our SEO experts and learn how to attract more patients through your website, contact us through this link.

Or reserve a FREE consultation from our SEO experts – Click here.

What is SEO for Doctors and how does it work?

SEO for doctors, or Search Engine Optimization for medical practice, involves implementing strategies to enhance the online presence and ranking of a doctor’s or medical practice’s website on search engine results pages (SERPs). 

The goal is to make it easier for potential patients to find relevant healthcare information and services when patients search online.

How does SEO for doctors help you?

As I mentioned before, the majority of people use search engines like Google to find information about doctors near their area. That means you need to rank higher to get the attention of people who seek medical assistance.

The main benefit of having a proper plan of SEO for doctors is being able to receive a higher rank on SERP. Let’s see the importance of SEO for doctors to get more organic traffic through their websites.

Helps to get more targeted leads

SEO places your website in front of people actively seeking services like yours. Since these leads closely match your practice offerings, there is a higher chance that they will explore your site for additional information and, ultimately, convert into patients.

SEO is a cost-effective method to promote your medical practice

Traditional advertising methods could be expensive and have only limited reach. But, SEO for doctors is a more cost-effective solution, reaching a broader audience. With less spending and effective SEO efforts, you will receive long-term benefits as a doctor.

SEO builds credibility

A website that ranks higher on search engines is perceived as more credible and trustworthy compared to those with lower rankings or none at all. As your website climbs in search engine rankings, so does the level of trust the public places in it. This trust factor plays a significant role in the decision-making process when people select a doctor.

SEO for Doctors | Proven tips to get more patients online

1.Try to get more online reviews

According to research, 94% of patients refer to online reviews before making an appointment with a doctor. That proves the importance of having more positive reviews as a doctor. 

Since Google is one of the most popular business listings, try to get more positive Google reviews. For example, check out the below example, which has a 4.8-star rating on Google.

SEO services for doctors , online reviews

Reserve a FREE consultation from our review management experts

Unlock the power of positive online reviews with the expertise of our review management experts! If you are not sure about how to get more positive feedback and manage your Online reviews, look no further. Our expert team has years of experience in managing reviews and the online presence of our clients. Reach out today, and let us drive your reputation to new heights!

2. Set up and manage your Google Business Profile.

SEO for medical practice , Google Business profile

Having a Google Business Profile is essential for your medical practice. If you have no idea what Google Business Profile is, refer to our simple Guide to Google Business Profile

Actively managing your Google business profile is one of the most important SEO tips for doctors. This profile is crucial for local searches, impacting how easily patients can find you. Add your address, phone number, business hours, and services in this profile correctly. 

Encourage satisfied patients to leave positive reviews, as this not only builds your online reputation but also helps your practice show up more in local searches. Keep your profile active by updating it with any changes or new services, making it easier for potential patients to find you online.

Setting up and managing your Google Business Profile is one of the best local SEO strategies for doctors.

Elevate your medical practice’s online visibility with DigiFix’s Google Business Profile setup and management services! 🌐 Our team understands the unique needs of healthcare professionals, ensuring that your business profile attracts and engages potential patients.

We optimize your profile with correct details, compelling images, and relevant content. By actively managing your profile, responding to patient reviews, and keeping information current, we help you build trust and stand out in local searches.🏥💻

Reserve a FREE consultation to discuss more – Click here.

3.Create and share useful content.

Valuable and useful content is the key to driving traffic to your website. Most importantly, the content should include the relevant medical keywords. Keywords are the words or phrases that people use when they search online. In your case, the keywords are the words or phrases your potential clients use when they search online for medical assistance.

Google relies on these keywords to understand the focus of your site and rank it accordingly in search results.

Your website should have the most essential web pages like,

  • Homepage
  • Services
  • Contact page
  • About page
  • Blog page
  • Booking page/appointments 

All these pages are essential to share valuable information and to add relevant keywords. Make sure that the content on your web pages addresses the common questions and concerns of your patients.

4.Find and use relevant keywords.

In the previous SEO tip for doctors, I mentioned that you need to use relevant keywords in your content to optimize your site.

The keywords are the words or phrases people enter on search engines to find information. For example, people might search,

  • Doctors near me
  • Best doctors in Melbourne
  • Dentists in Melbourne

So, how can you find these relevant keywords?

You can use Keyword research tools like Google Keyword Planner or SemRush to find medical keywords. 

Always try to add long-tail keywords on your website. Long-tail keywords are keywords with more than two words. Sometimes these long-tail keywords have a lower search volume. But it is much easier to rank for these keywords. 

Here are some long-tail keywords related to doctors:

  • Pediatrician in New York.
  • Family medicine practitioner near me.
  • Women health specialist in Melbourne.
  • Top-rated cardiologist for heart health.
  • Sports medicine physician for athletes.
  • Orthopedic surgeon for joint and bone health.
  • Psychiatrist specializing in anxiety treatment.

These long-tail keywords are more specific and can help target a particular audience or medical specialty. 

And try to use more location-based keywords. Location-based keywords are keywords that mention a city or region name. Those keywords help you target local patients. For example, “Pediatrician in Melbourne” is a location-based keyword.

Creating content with these location-based keywords helps to rank higher on SERP for those terms.

SEO services for doctors , location-based keywords

Supercharge your online presence with our expertise in keyword research! 🚀 

Discover the perfect keywords tailored to your specialized area. Are you feeling overwhelmed? No worries! Our team is here to assist. 

With access to top-notch keyword research tools and a knack for identifying the most effective keywords, we’re ready to boost your online visibility. Let us transform your SEO strategy and drive your business to new heights. Contact us today! 🌐✨

5.Start a Blog related to your practice.

Starting a medical blog can help attract more people to your website and give information to patients. 

When you write blog posts, use relevant keywords to boost your website’s visibility on search engines. 

Additionally, include links to other relevant pages on your site to encourage visitors to explore further. This method is known as internal linking.

Make sure to publish new blog content regularly, ideally once or twice a week, to keep your blog active. The main purpose of medical content is to help visitors, not just to rank higher on search engines.

Your medical blog can also help you connect with patients and the community. Share your wisdom and expertise through your blog to build relationships and provide valuable information to your audience.

Ready to take your medical website to the next level?

Let our expert writers craft engaging and tailored content just for you! Contact us now for top-notch content writing services and watch your website stand out from the crowd.

Take your medical practice to new heights with DigiFix’s SEO services for doctors! 🚀 

Our expert team understands the unique needs of healthcare professionals and will work to ensure your medical practice stands out in the digital landscape. With DigiFix by your side, you can focus on what you do best – providing exceptional care to your patients – while we take care of the rest. Contact us today to supercharge your practice’s online success!

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?