Influencer marketing has become the most necessary element in the current world. Influencer marketing creates the online buzz of brands. This article is about how your business can benefit from influencer marketing and its well-known examples.
About Influencer Marketing
Influencer marketing is a form of word-of-mouth marketing that is becoming more popular. Influencers can be well-known celebrities, but they are more often Instagram or YouTube personalities with a large niche following who can help spread the word about your business or product through their social media channels. Influencers are the ones that create your content. It is their job to produce native advertisements that are more likely to connect with customers, which, in turn, may boost your advertising performance and total conversion. Because influencer material is regarded as more real, it often generates better levels of engagement and conversion. Influencers can help spread the word about your business or product through their social media channels. Influencer marketing differs from social media marketing in that it is a process from brand to customer, while social media marketing is a brand – intermediary–consumer process. In the case of influencer marketing, the identical approach is followed, but with the addition of an intermediary (the influencer).
Influencer marketing has emerged as a strong tool for marketers, outpacing conventional advertising methods in terms of effectiveness. In today’s world, an influencer is someone who can change the opinions of others and persuade them to do a different action.
When it comes to influencer marketing, influencers serve as a link between customers and the marketer, encouraging them to make a purchase. Influencers must be able to reach a significant number of people, build trust with their audience, and demonstrate their influence via purchases. While businesses are learning how to personalize their approach while maintaining a professional tone on social media, they are also learning how to navigate the social media landscape.
Influencer marketing is more genuine than corporate advertising, it is becoming more popular.
- 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
- 58% of people have bought a new product in the past six months because of an influencer’s recommendation
Influencer Marketing Examples
1.Dunkin’ Donuts – National Donut Day
On National Donut Day, Dunkin’ Donuts and its agency (Trilla) decided to launch a special offer – Get a free donut with the purchase of any beverage. The highlight of the content was donuts. They then choose eight influencers who were responsible for making and distributing teaser content. All these influencers took control of the official Snapchat account of Dunkin’ Donuts and ran it across three time zones, covering all the cities across the USA.
2.Baggit – #PlayTheLifeGame
Baggit, one of the bag providers in India, launched an influencer campaign to engage their audience and build interaction with them for their new SS collection. They came with an event – Baggit Event – wherein the influencers (bloggers) showcased their product by holding it throughout the event.
3.Allen Solly – #ShootForSolly
#ShootForSolly, a campaign by Allen Solley to promote their chinos collection, was launched to attract young consumers and portray chinos as an alternative to jeans. As a part of the campaign, 22 influencers–from different walks of life–paired chinos by Allen Solly with a shirt of their choice from a store in their respective city.
4.Hotel Trident – #TridentSocialHotel
The first-of-its-kind influencer marketing campaign in India, #TridentSocialHotel invited social media influencers to spend a day in the hotel and share their experience on Twitter using #TridentSocialHotel, right from checking into the hotel to ordering food and experiencing hospitality.
Influencers are here to stay, but the way the world of influencer marketing looks and functions has evolved dramatically in a short period, and the world of influencer marketing in five years may appear and operate quite differently than it does now. This guide will assist you in getting started with the development of your influencer marketing campaign.
If you are new to influencer marketing, our team at Digifix is more than happy to help you with setting up your influencer marketing campaigns.
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