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Instagram is one of the top 5 social media networks used worldwide as of January 2021. Moreover, 200 million+ Instagrammers visit at least one business profile daily, so it’s worth trying Instagram marketing. Here is a step-by-step guide for you to start your Instagram marketing journey.

Create an Instagram business account

You’ll need an Instagram Business or Instagram Creator account to get started with Instagram Marketing. To create an account, download the Instagram app on your device, sign up, fill up your details and it’s done. As simple as that! If you already have a personal Instagram account, you also have the option to convert it to a professional account by clicking on “Switch to Professional account” in account settings. Business account gives you access to some amazing features like Instagram insights, Instagram ads, Instagram shopping, primary and secondary messaging inbox, contact information and call-to-action button.

Keep your goals clear

Every social media platform is a tool. However, you can’t make good use of those techniques until you know what your goals are. So, keep your goals clear. To different marketers, Instagram marketing can mean different things. You may want to generate new leads, product sales from Instagram directly, make an online presence, boost recognition etc. It’s possible that you’ll want to mix and match a few different outcomes. However, you’re unable to get there before you know where you want to go with your Instagram strategy.

Know your Target Audience

Once you know your goal, the next crucial step is to segment and identify your target audience. This is one of the most important steps in the entire process because no matter how much effort, money and time you invest for your Instagram marketing strategy, it won’t be successful unless you target the right audience.

The first thing you have to do is to group customers into different groups based on their needs, wants, characteristics and lifestyles in a way that customers with similar characteristics fall into one group. Some of the well known segmentation bases are geographic, psychographic, demographic and behavioral.

Once you have segmented the market, you can select one or more segments of customers as your target audience based on what your business is, your objectives, the products and services you offer etc.

customer Segmentation

Express your Brand

Your Instagram bio is limited to just 150 characters to make a good first impression, express your brand personality, and remind people why they should care about following your account. And also it is important to make your bio unique and attractive to make the people curious enough to go through your page in the first place. Fortunately, your Instagram profile includes a few additional fields for showcasing your brand and making it easier for people to find you.This includes name, username, website, bio, page, category, contact options, action buttons.

Set your logo as your profile picture

Next, your profile picture should be your logo. This adds confidence and encourages visitors to see who you are at a glance. Your Instagram profile picture is cropped to a circle with a diameter of 110 pixels and displayed at 110 by 110 pixels. However, since it’s 320 by 320 pixels, you can upload a file that size to ensure it looks good even though Instagram changes how profile photos are displayed.

Make your posts appealing and search for content ideas

Because Instagram is a visual platform, your posts must be visually appealing. You don’t need professional camera equipment, so at the very least, your images and videos should be sharp, well-lit, well-composed, and in focus. If you’re using images other than photographs, such as infographics or cartoons, make sure they’re crisp, consistent, and appealing to the eye. More importantly, your visual content must be engaging. Great photographs are lovely, but they won’t engage followers if they don’t tell a story or get viewers excited. Search for content ideas for Instagram to engage your followers.

Consistent look

After you’ve decided what kind of content to publish, you’ll need to figure out how it’ll look. Your Instagram profile should have a consistent look across all of your posts so that your followers can easily locate your content in their feeds. For this, you can come up with a set of posting guidelines including a theme, colors to be incorporated, fonts, font sizes, tone of the wording and the artwork, a set of common templates etc. If you and everyone in your team stick to these guidelines, it won’t be hard to get a consistent look to your Instagram profile.

Consistent captions

Instagram is a visual medium, as we just said. However, this does not excuse you from paying attention to your captions. Your brand’s voice is just as vital as its visual appearance. It should be consistent across posts, just like your graphics. You can use Instagram captions for anything from a fast quip to elaborate narrative because they can be up to 2,200 characters long. However, without tapping more, only the first two lines of text appear in the news feed. Because people scan captions rather than reading them carefully, you want to pack as much information as possible into the first two lines.

Use Hashtags

Hashtags are a great way to make your content more visible and discoverable. People search for content using hashtags and if you don’t use hashtags you will not appear for the topics or the keywords that are relevant to your business. Just like keywords are a priority for SEO, hashtags should be a priority for Instagram marketing. However, make sure that you are using hashtags that are relevant to your brand and your business.

Engage with people

If you want to get people to engage with you on Instagram, you have to engage yourself. It is a two way street! Posting high-quality content is excellent, but if you never respond to comments or communicate with other users, you’ll be lonely on the network. If you’re tagged in a post, take a look and see if there’s something you can do about it. Is it possible for you to repost their post in your newsfeed or on Instagram? Try to comment and repost content published by other businesses and individuals that are relevant to your business or industry.

Instagram Stories

Instagram stories are an important part of any good Instagram marketing plan. Instagram stories are only available for 24 hours. Followers want them to be less curated and more authentic than your Instagram feed. They allow you to communicate with your followers and form relationships. You should save your favorite stories in highlight albums so it doesn’t vanish after 24 hours and people can go through them anytime when they visit your profile. You can make custom covers for each of your highlight albums, which appear directly beneath your bio. When used correctly, this adds a whole new dimension to your bio, providing prospective followers with a wealth of information about your company and why they should follow you on Instagram.

Interact using Instagram live

Instagram Live has a lot of potential ways for interacting with fans in real time. Few things that you can do are add a guest, organise a Q/A session, chat with your followers, get live feedback about your products and services, get product ideas etc. Also your followers get to see the actual people behind the business and this will enhance the loyalty and confidence that they have towards your brand

Choose the right time

Posting stories and posts at the right time is another important area to consider in Instagram marketing. There are no universally accepted right and wrong times to post on Instagram. The best time to post for one business might be not working for another. You have to consider several factors in selecting the right posting time such as your target audience and their online behavior, your Instagram marketing strategy and objectives you are planning to achieve etc. Many companies and researchers have come up with some general best time slots to post for different industries. However, it is always best to conduct some research by yourself, do an a/b testing and identify what works best for you.

Work with an influencer

Working with an influencer will help you establish credibility while still introducing your brand to a different group of people. According to CivicScience, almost half of regular Instagram users have purchased anything as a result of an influencer recommendation. However, you have to be very careful in selecting the right influencer to represent your brand. Because just as a good influencer can bring in a lot of positive results to your business, an influencer that does not match with your brand can do a lot of damage.

These features are getting updated every day and you get more and more interesting tools to work with for your business. If your business is still not on Instagram, this is the ideal time to start. And if you are already there on Instagram, there is so much room for improvement. Our team at DigiFix are more than happy to help you in every step of the way in your Instagram marketing journey. You just need to contact us in any way that is easy for you!

Happy Instagram marketing!

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

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