How to get more Followers on Facebook

How to Get More Followers on Facebook

Facebook is the world’s most-used social media platform, with over 3 billion monthly active users. The majority of global online shoppers prefer Facebook for their purchases. If your business doesn’t have a presence on Facebook, you’re missing out on a prime opportunity to reach your target audience.

But merely having a presence is not sufficient to thrive on Facebook. You need to have a follower base around your brand. So, this blog will explain some tips on How to get more followers on Facebook.

Ways to Get more Followers on Facebook:

1. Optimise your Facebook page

1st things 1st. There will be no point in increasing your follower base, without optimising your Facebook page. 

An incomplete Facebook page tells a lot about the personality of a brand. So, do you want to make your brand look messy in front of your followers? I know the answer is “No.”

That’s why I place this tip as the 1st one in our guide on How to get more followers on Facebook. Let me show you how to optimise a Facebook Business page properly.

Step 01: Add a profile picture

Your profile picture is a key element of your Facebook presence. It not only appears prominently at the top of your profile page, but it also accompanies every post you share, and every comment you make, and even shows up in Facebook search results.

Your profile picture should be at least 180 x 180 pixels, though larger dimensions are welcome. It must be a square image. Ensure that it remains clear and recognizable when scaled down to 36 x 36 pixels, as this is how it appears in the mobile newsfeed.

Since it is a business page, it is better to add your logo as the profile picture to help your target audience easily recognize your official Facebook page.

Step 02: Add a good description of your business.

Adding a description to your FB page is essential to provide a clear idea of what your business is to your customers. The challenge is it only allows you to add 225 characters. So try to explain what you do, your services, and your specialty as short as possible. Try to add keywords that are related to your business.

Many business pages underestimate the value of the “About Us” section, often neglecting it. However, this section is just as important as the rest of your page because it provides users with a clear understanding of what your business does.

Step 03: Add a Proper CTA Button to Your Facebook Business Page

Adding a Call-to-Action (CTA) button to your Facebook Business page is a crucial step for engaging with your audience and driving conversions. There are several types of CTAs available on Facebook, each serving different business needs:

Book Now- This CTA button is perfect for businesses that offer services by appointment. It works well for hotels, restaurants, hair salons, and tour companies. When visitors click on this button, you can redirect them to a third-party scheduling app, the booking page on your website.

Contact Us- Use the “Contact Us” CTA button if visitors need more information before making a purchase. This is suitable for any service that requires collecting more details from customers before providing a quote.

Sign Up- The “Sign Up” button is an excellent way to grow your email list. Encourage visitors to sign up for newsletters, updates, or exclusive offers.

Shop Now- For businesses selling products online, the “Shop Now” CTA is designed to drive immediate sales. This button targets customers ready to make a purchase and can link them to your website’s store or a third-party platform.

Learn More- Use this CTA to provide potential customers with more information before they decide to purchase. Direct them to a dedicated landing page with comprehensive details.

By selecting the appropriate CTA button for your business, you can effectively guide your visitors toward taking the desired action, whether it’s making a booking, getting in touch, signing up, shopping, or learning more.

2. Invite people to like your FB page

After optimising your business page, now it is time to increase the follower base. One of the simplest and easiest ways to get more followers on Facebook is to send invitations to people to like your page. It costs you nothing to send invitations to your Facebook friends.

How to send invitations to like your FB page?

Step 01: First, Visit your business page using your personal Facebook profile.

Step 02: Then click the three dots that are shown in the below image.

Step 03: Now click “Invite Friends” from the menu.

Step 04: You can either select all of your FB friends by clicking “Select all” or you can invite them one by one by checking each box in front of the names.

Step 05: Finally, click “Send Invitation”

3. Join Facebook Groups

Facebook is continuously growing more than just a social media platform and turning into a great place for businesses. One of the most important features it offers is Facebook Groups.

When you learn how to get more followers on Facebook, you might have heard of this method.

Joining Facebook groups that are relevant to your business is a great way to reach potential customers and expand your network. You can either join an already-created FB group or you can create a new FB group for your community. Either way, this is a way to increase your follower base.

There are many benefits of joining Facebook groups,

• When you join a new Facebook group, it helps to get exposed to a wider audience that is more likely to be interested in your products or services.
• You can connect with potential customers, other brands, and influencers on a personal level, increasing the networking and collaboration opportunities.
• You can interact directly with potential and existing customers. Answer their questions, provide support, and gather feedback to improve your products or services.
• You can share valuable information, advice, and ideas on these groups and position yourself as an industry leader. It will increase the credibility of your brand.
• You can share your blog posts and other content from your website in group discussions, driving traffic and potentially increasing sales.
• Groups help to Stay updated about the latest trends, and news in your industry.
• Build a community around your brand by creating your own Facebook group. This can foster a sense of loyalty and belonging among your customers.

4. Use Facebook Live Feature

Facebook Live allows users to livestream directly on Facebook. Viewers can react, share, and comment in real time. After the stream ends, a recording is saved on the page or profile. So, anyone who missed the live stream can watch it later.

What are the situations in which you can use Live Feature for your business?

• To Share the behind the scenes of an event
• To Livestream an event such as a new product launching
• To answer Frequently asked questions
• To introduce a new product or service
• To discuss a trending topic related to your industry
• To show how to use your products properly

How to go Live on Facebook?

Step 1: Go to your Facebook page

Step 2: Click “What’s on your mind?”

Step 3: Scroll down and select “Live Video” in the menu.

Step 4: Add a description of your livestream.

Step 5: Finally, click “Start Live Video”

5. Collaborate with Influencers

Let’s be honest. Do you still look at billboards, or watch television advertisements and get influenced to buy things? Those are traditional promotional methods that brands do not use anymore. Even small brands now use modern promotional methods like influencer marketing.

If you are looking for a way to get more followers on Facebook, this method is a great one. Influencers are public figures who have dedicated social media audiences and can introduce your brand to a wider range of potential followers.

Working with influencers can help grow your Facebook followers and their endorsement can boost your brand’s credibility and trust among the audience. If you can afford to collaborate with an influencer, it’s worth considering.

But obviously, make sure to select the influencers that align with your brand’s vision and personality. Otherwise, instead of increasing the follower base, you will have to end up losing followers. 

6. Post at the RIGHT times

Imagine you created a wonderful Facebook post and shared it on your page. But even after a few hours, a few days, or a few weeks, the post doesn’t get that many reactions or reach! Frustrating isn’t it? That is why “Timing” is the most important thing.

While this timing could be different according to the industry, we will share some insights studied by Buffer about the best times to post on Facebook.

⏰ Monday: 10 a.m.

⏰ Tuesday: 9 a.m.

⏰ Wednesday: 9 a.m.

⏰ Thursday: 10 a.m.

⏰ Friday: 10 a.m.

⏰ Saturday: 9 a.m.

⏰ Sunday: 9 a.m.

But there is no guarantee that these times would work for you. The best way to figure out the Perfect Time is to do your research. Share content at different times and see which posts are performing well and get the most engagement and reach. That would be the best time to post on your page.

7. Always provide a value to your followers

Your Facebook page is a great place to provide value to your followers. Creating content that gives educational value to your audience is a great way to keep them interested in your brand and share among others.

People love to learn new things and pass on that new knowledge to their friends. So, it is better to share content like,

• How to guides
• Short Tutorials
• Infographics …etc

This type of content is more likely to be shared by your audience. When there are more shares, there is a higher chance for exposure to new audiences.

8. Create Facebook Reels for your business

Facebook Reels are a fantastic short-form video feature that you can use to showcase products and services, engage with target audience, and build brand awareness. Here are some effective ways businesses can use Facebook Reels,

Showcase your products:

Create short videos that highlight the benefits of your products. This can attract new customers and increase sales by giving viewers a quick look at what you offer.

Tutorials:

Share step-by-step guides on how to use your products or services. Tutorials can help customers understand your offerings better and see their value in action.

Behind-the-Scenes:

Give your audience a peek behind the curtain. Show how your products are made, introduce your team, or share the day-to-day activities of your business. This helps humanise your brand and build trust with customers.

Tips for Creating Engaging Facebook Reels

Use High-Quality Videos:

Facebook may compress videos, leading to pixelation and blurriness. Starting with high-quality videos minimises this effect and ensures your content looks its best.

Be Real and Relatable:

Your audience values genuine content. Be authentic and let your brand’s personality shine through.

Add Music:

Use Facebook’s music library to add a rhythmic charm to your Reels, or keep your original audio but ensure it’s engaging.

Incorporate Text and Captions:

Text and captions can enhance your videos and make them more accessible.

Use Hashtags:

Hashtags improve the discoverability of your content, helping you connect with broader audiences.

9. Post Consistently

Posting consistently on Facebook is essential for growing your follower base.

Why Consistency Matters:

Regular posts keep your content appearing in your followers’ feeds, increasing the chances of engagement.

Consistent posting shows that your business is active and reliable. It helps build trust and keeps your audience engaged.

Frequent posts encourage more interactions, such as likes, comments, and shares. This engagement can attract more followers.

Facebook’s algorithm favours active pages. Consistent posting can improve your page’s visibility in users’ feeds.

How to Post Consistently:

1. Create a Content Calendar

Plan your posts to ensure a steady stream of content. A content calendar helps you stay organised and maintain consistency.

2. Mix Up Your Content

Use a variety of content types, such as images, videos, articles, and polls, to keep your audience interested.

3. Post at Optimal Times

Research and identify when your audience is most active on Facebook. Posting at these times can increase engagement.

4. Engage with Your Audience

Respond to comments and messages promptly. Engagement encourages followers to stay active on your page.

5. Monitor and Adjust

Keep track of your post performance using Facebook Insights. Adjust your strategy based on what works best for your audience.

By posting consistently, you can increase your visibility, build trust, and engage your audience, ultimately growing your follower base on Facebook.

10. Use Facebook Insights

Facebook Insights is an analytics tool that helps you track the performance of your Facebook business page. It provides detailed information on how your posts are performing and how people are engaging with your page.

How to Use Facebook Insights?

Go to your Page Dashboard by clicking on your profile photo in the top right corner of Facebook. Here, you’ll find a high-level overview of your content performance.

Click on “See More Insights” at the top right of the dashboard for a deeper look into your page’s performance.

For even more detailed analytics, click the “Go to Meta Business Suite” button. This will take you to a page where you can also view Instagram content analytics if your profiles are connected.

From the Facebook home page, click on your profile photo, then select the “Meta Business Suite” button to go directly to the Insights section.

To check the performance of individual posts, click on “See Insights and Ads” at the bottom left of each post. This provides a quick overview of post impressions, reach, and engagement.

By using Facebook Insights, you can understand what content resonates with your audience, identify areas for improvement, and refine your strategy to enhance engagement and performance.

This is the end of our list on how to get more followers on Facebook in 2024. We hope these tips will help you gain more followers.

Unlock Your Social Media Potential with DigiFix!

Are you ready to elevate your social media presence and engage your audience like never before? At DigiFix, we specialise in comprehensive social media management services designed to make your brand stand out.

Our Services Include:

Researching: We identify the latest trends and insights to keep your content relevant and impactful.

Content Creation: We create captivating social media posts that resonate with your audience.

Caption Writing: We Write compelling captions that capture attention and drive engagement.

Finding Relevant Hashtags: We Use trending and effective hashtags to boost your reach.

Social Media Content Scheduling: We Ensure consistent posting with our strategic content calendar.

Engaging with Followers: We Build a loyal community by interacting with your followers.

Providing Reports: Get detailed analytics to measure your success and refine your strategy.

Ready to Transform Your Social Media?

Contact us today and take the first step towards a vibrant social media presence. Enjoy a free consultation to discuss your needs and discover how DigiFix can help you achieve your goals. Don’t wait—let’s start this journey together!

Contact DigiFix Now!

03 8669 1773

[email protected]