Digifix digital marketing agency Australia

Learning how to get backlinks for your website is essential for your SEO strategy. Link building is not rocket science if you learn it properly. So, in this blog, let’s discuss how to get backlinks for your website using effective and well-known strategies. 

Before that, you can refer to our guide on Link Building: Click here.

What is a Backlink?

Before learning how to get backlinks, let’s try to understand what a backlink is. Basically, a backlink is any link that is coming to your website from another website.

For example, let’s say you are a bakery in New York City. Another website publishes a blog about the Best bakeries in New York. And they list your bakery as one of the best bakeries in New York. 

And they will add a link to your business website in their blog. That process creates a backlink to your websites.

These backlinks are an essential part of your SEO strategy and help to rank your website higher in search engine results pages which will drive more traffic to your site.

If you are wondering How to get backlinks for your website, we will explain some effective strategies that will help you get high-quality backlinks.

You need to make sure that you only receive backlinks from websites that have a high Domain Authority (High DA.)

What is Domain Authority?

Learning how to get website backlinks is important. But, the most important thing is learning how to get backlinks from websites that have higher domain authority. So, what is domain authority?

The concept of domain authority was introduced by an SEO expert company called MOZ. Domain authority is a score that measures the likelihood of a website ranking in search engine results pages (SERPs.) If a web page is more likely to rank higher, it has a higher domain authority. 

How to Get Backlinks | 10 Proven Strategies

Now that you have a sound understanding about Backlinks and domain authority, shall we see how to get backlinks to your website? You can add these methods into your link building strategy to receive higher search engine rank.

1.Publish Guest Blog Posts

I am pretty sure that you know about blogs. But do you know what a Guest blog post is? The simple idea is that you write a blog article and post it on a third-party website, including a link that directs to your website.

Then that website will publish your guest post and give a backlink to your website. It’s a win-win situation. You will receive a backlink and that website receives content that they can publish on their site.

Guest blogging is one of the best ways to get backlinks to your site. But, you need to make sure that you provide high-quality content. Otherwise, the guest blogging sites will not be interested in your blogs and will reject them. 

You can search for websites that let you publish guest blogs. Make sure to select sites that are relevant to your industry.

Guest Blogging websites

2.Look for broken links on other websites

On blogs and other articles, you will see many links that are directed to outside resources. But due to some reasons like shutting down the website or changing the website, those links may break.

You can approach website owners and suggest that you can provide a link to replace the broken link. But make sure that the web page you suggest is a good source that is worthy of linking. Otherwise, the website owners will not be interested. This method is known as broken link building. 

This strategy is also a win-win situation. The Webmasters can fix the error of broken links on their website which will improve the user experience and you will get a backlink to your website.

You can use Ahref’s Broken Link Checker to identify any broken link on a website. This tool is totally free. Insert the website URL and it will show the results like this.

Ahref's broken link checker to identify broken links

3.Find Unlinked mentions of your brand and claim those

Reclaiming unlinked brand mentions is an easy method to get backlinks to your website. Here, what happens is the websites that have mentioned your brand without adding a link that directs to your website, and you find those mentions and ask to add a link to your website.

All you have to do is keep an eye on who mentions your brand in their content like blogs or new articles and identifying those backlink opportunities. When you find a mention that doesn’t include a link to your site, you can contact the website owner and ask if they can add your website link.

This method is also a win-win strategy where the website owner can increase user experience by adding more resources to their content and you will receive high-quality backlinks to your website. 

4.Create content that is worthy of linking

In order to get lots of backlinks, you must create content that is worthy of linking. Give a good reason to link to your content. The quality of your content plays a major role in terms of shareability.

If you want to learn how to get backlinks, you need to create quality content that people would love to link to their websites. You can refer to the content created by your competitors to get an idea about the quality of the content.

The best way to get people to share your content is to share original research insights. You can conduct research related to your niche and provide a comprehensive report based on the findings. Other content creators would find these insights very helpful and link your website as a source for their content.

Every time a blog or an outside website links your research, you’ll build backlinks.

5.Get listed in a “Best x” article

Consumers in this era conduct online research before making a purchasing decision. They look at the best possible options and decide which products or services fit their needs.

You might have noticed that many blog writers cover topics like “Best sports shoes in 2024,” “Best bakeries in Melbourne CBD,” “Best digital marketing agencies in Australia,” ….etc.

When people create these lists, they include links to all of the products, services, or brands they’re discussing about. So, if you can get listed in these “Best” lists, you get more exposure and visibility among your potential customers and earn a backlink to your website.

You can perform a simple Google search and find blogs in higher ranks that discuss the products or services related to your business. Pick the blogs that are from websites with higher domain authorities. Once you pick a final list, write a short pitch for the website owner or author to prove why your product or service deserves to be added to their list. 

6.Create and share infographics

In general, people prefer visual content more than text content. And infographics are one of the most popular types of content that people tend to share.

An infographic is simple to understand and at the same time conveys lots of information. Creating informative infographics that are related to your industry will give you backlinks from high domain authority websites.

You can use tools like Canva to create attractive and informative infographics.

7.Build Free tools and share those

Introducing free tools that help people to get things done for free will be a great way to get more backlinks. These free tools could be calculators, template generators, copywriting tools, image generators, and more. Make sure that these tools are related to your business and industry.

Use a keyword research tool to find out what people search related to free tools. For example, Free copywriting tools. And then search on Google to see which copywriting tools receive the highest backlinks.

Build a similar but way better tool with more options.  

For example, check out the free tools set provided by DigiFix: Click here.

8.Write and publish ultimate guides

An ultimate guide covers in-depth details about a given topic and people like to refer to and share these ultimate guides. When you read an ultimate guide, you don’t need to read anything else.

Outside websites are delighted to link to the long-form ultimate guides because they explain a topic from A-Z with comprehensive details. You can create ultimate guides and publish those on your website. If those are quality content, people will link to your guides as a reference. The more people link your guides, the more backlinks you will receive.

9.Update your old content

If you come across an article or research report that hasn’t been updated in a while, check how many backlinks it has. If it has multiple references from other publications, you’ve found a valuable opportunity.

You can create a more current and comprehensive piece with updated data. Once your content is live, reach out to bloggers or journalists who previously linked to the old content and inform them about your updated version. Often, you’ll see results from your outreach in a few days or weeks, such as new backlinks or social media shares.

Additionally, building these connections can lead to other benefits, like potential collaborations on future projects that can enhance your brand and traffic. When creating your email outreach list, aim for long-term relationships rather than just focusing on acquiring backlinks.

10.Use the Skyscraper Technique

The skyscraper technique is a popular and effective method for building backlinks. It involves identifying high-ranking content that has received numerous backlinks. Next, you analyze this content for any weaknesses, such as outdated or missing information.

The final step is to create your own superior version, thereby leveraging the shortcomings of the original content.

One of the best aspects of the skyscraper technique—beyond its proven effectiveness—is that it enables you to produce high-quality content that attracts more traffic to your website. With increased traffic and a higher domain authority resulting from additional backlinks, your online presence will become substantially stronger.

Importance of Backlinks

There are 200 Google Ranking Factors and Backlinks are one of them. That’s because a link to another website is more than just a link. 

Backlinks are votes of confidence or recommendations. It’s a way for publishers to signal to their audience: “Here’s a source I trust. Go check it out.”

Links from 3rd party websites are one of the key ranking factors that search engines use to rank pages.

Quality backlinks increase your search rankings and bring traffic from the sites that link to you.

Being linked by other reputed websites helps set your business as an expert in your industry. This boosts your credibility with search engines and with your audience. Customers are more likely to trust and engage with a website that is recognized and recommended by other trusted sources.

Plus, Link building involves reaching out to other businesses, website owners, bloggers, or influencers in your industry. This can help you build relationships and create networking opportunities that may lead to partnerships, collaborations, or further promotional activities.

DigiFix Can Help You Earn More Links

At DigiFix, we excel in helping businesses upgrade their online presence through robust link-building strategies. A solid link-building strategy is important for your website’s success, and our team is committed to enhancing your site’s content and visibility to improve your search engine rankings.

We offer a range of link-building plans tailored to various budgets, ensuring we can meet your specific requirements. You can rely on us to build strategic, high-quality links that boost your online authority without risking penalties.

Our mission is your success, and we strive to deliver the best possible return on investment for your link-building campaigns.

Don’t just take our word for it—read our reviews and testimonials from satisfied clients who love the results we’ve delivered. Contact us today to discover how DigiFix can help you achieve greater online visibility and success.

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?