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Digifix digital marketing agency Australia

The digital landscape is rapidly evolving & businesses need to stay updated about the latest digital marketing trends 2023 to stay ahead of the competition. Even though four months of the year 2023 are already over, it is not too late to catch up with these trends & thrive in the digital world. In this article, we discuss the new trends in digital marketing in 2023. 

Digital Marketing Trends 2023:

Following are some of the top digital marketing trends 2023 that you need to be prepared to thrive in the competition.

1.Artificial Intelligence (AI)

Artificial intelligence (AI) has been a buzzword in the IT industry for years, but it has recently begun to have a huge impact on digital marketing. AI can assist marketers in analyzing massive volumes of data and automating activities, enabling them to concentrate on more strategic goals.

Key benefits of AI for businesses 

The most perfect example I could give about the AI trends is Chat GPT! Chat GPT is an AI tool that has become a trend in the digital marketing field due to its capacity to deliver efficient and personalized customer service. 

Chat GPT can simulate human-like conversation and deliver personalized responses to customers. It could enhance the customer experience & saves time for marketers.

Not only that, digital marketers use Chat GPT for many purposes like content marketing, idea brainstorming, copywriting & more. 

Chat GPT is only one example of how AI has impacted the digital marketing world. There are thousands of AI tools that digital marketers use to streamline their processes. 

Check out below blog articles about AI tools you can use for many purposes.

20+ AI Marketing tools to grow your business

Free AI Copywriting tools you can try 

2.Voice Search.

As more people use voice assistants like Amazon’s Alexa, Apple’s Siri & Google Home to discover information & purchase products & services, voice search is becoming one of the top digital marketing trends 2023. 

The popularity of mobile devices and the benefit of hands-free searching drive this trend.

Brands need to voice search-optimize their content to profit from this trend. That requires speaking in a conversational tone and choosing long-tail keywords that sound natural. Brands must also make sure that their information is organized so that voice assistants can read and comprehend it. 

Anyway, you can read more about Voice Search Optimization from our below blog article,

Google Voice Search Optimization in 2023

Examples:

  • Domino’s Pizza

Domino’s Pizza has introduced a voice-activated ordering feature named “Domino’s Anyware.” This makes it possible for customers to purchase pizza via many platforms, such as voice assistants.

digital marketing trends 2023

  • Nestle-Nestlé focused on long-tail keywords and conversational marketing to voice-optimize its website. They consequently observed a boost in mobile organic search traffic of 77%.

3.Influence Marketing

Even though influencer marketing has been around for a while, it remains a powerful tool for expanding brand recognition and reaching new audiences. More brands are partnering with micro-influencers to reach their target audience.

Micro-influencers have a smaller follower base (between 1,000 and 100,000 followers). They have a more engaged audience and are more cost-effective than big influencers. Brands can leverage their influence to advertise their products or services to their audience, expanding their reach and brand awareness.

Here are some real-world examples of Influencer marketing,

1.McDonald’s partnered with BTS  

Fast food chain McDonald’s teamed up with famous K-pop group BTS to launch a limited-time meal in selected countries. The campaign featured BTS-themed packaging and merchandise, and the group promoted it through a series of sponsored posts and videos on social media. The campaign was a huge success, with the meal selling out in many locations and generating a lot of buzz on social media.

new trends in digital marketing

2.Mercedes Benz partnered with Lewis Hamilton

Premium car brand Mercedes-Benz has partnered with Formula One driver Lewis Hamilton to promote its latest electric vehicle. Lewis Hamilton has a large social media following, & he promoted the car through sponsored posts and videos on Instagram and other social media platforms. The campaign helped to place Mercedes-Benz as a leader in the electric vehicle market.

Digital marketing trends

3.Sephora x Addison Rae collaboration

Sephora recently partnered with TikTok star Addison Rae to advertise its new makeup line. Rae has more than 80 million followers on the platform & promoted the products through sponsored posts and stories on Instagram and TikTok. The campaign helped to drive sales and increase awareness of Sephora’s new line.

4.Augmented Reality

A technology known as augmented reality (AR) projects digital content onto the physical world. In recent years, it has gained popularity as more brands employ it to improve the user experience. Using Augmented reality is one of the top digital marketing trends 2023. 

In 2023 more brands leverage AR to provide immersive experiences for their customers. Many brands are beginning to incorporate Augmented Reality technology into their marketing campaigns to build a more interactive and engaging experience for their customers. Here are a few examples of brands that have successfully implemented AR technology in their campaigns,

  1. IKEA

IKEA has developed an AR app that helps customers to picture how furniture will look in their houses before purchasing. Customers can use the app to virtually place furniture in their homes and see how it looks from different angles. It makes it easier for customers to make good purchase decisions and reduces returns.

  1. Nike

Nike has created an AR experience that helps customers to try virtual shoes before purchasing them. Using the Nike app, customers can point their phone’s camera at their feet and see how different shoes look on them. That helps customers to select the perfect fit and style without trying on multiple pairs in-store.

  1. Sephora

Sephora has created an AR feature in its app that allows customers to virtually try on makeup before purchase. Customers can upload a selfie and use the app to apply different shades of lipstick, eyeshadow, and other products. It helps customers to test new looks and find the perfect products for their skin tone.

5.Live videos.

Live video is a sort of video marketing that involves streaming live video content to an audience in real time. Since live streaming functionality was added to social media sites like Facebook, Instagram, and YouTube, it has grown in popularity.

As viewers can ask questions and get prompt answers from the brand, this can be particularly beneficial for product launches and Q&A sessions. Additionally, you can use live video to offer unique materials, such as behind-the-scenes tours of a company’s operations or live coverage of special occasions.

Some examples,

NASA: The space agency NASA uses live video to broadcast rocket launches and other space-related events to its audience. By providing this exclusive content, NASA builds attention and excitement among its audience, particularly younger viewers.

Digital marketing trends

Airbnb: The travel company Airbnb uses live video to show unique and interesting properties around the world. By providing a behind-the-scenes look at these properties, Airbnb is able to build a sense of excitement and adventure among its audience.

Adidas: Adidas uses live video to show new product launches and provide behind-the-scenes at its operations. By humanizing the brand and the faces and personalities behind it, Adidas builds trust with its audience.

6.Sustainability and Corporate Social Responsibility

Consumer awareness of the effects their behavior has on the environment and society has led to a rise in the importance of sustainability and corporate social responsibility (CSR). 

Brands can use this in marketing campaigns to show their dedication to sustainability and draw environmentally conscious consumers.

Check out below article about ethical marketing practices,

Ethical Marketing Practices in 2023

Here are some examples of brands that are leading the way in sustainability & CSR,

  • Patagonia: Patagonia is a clothing company known for its strong commitment to sustainability and environmentalism. The company uses sustainable materials in its products.
  • Tesla: Tesla is an electric car manufacturer dedicated to reducing carbon emissions and promoting sustainability. Tesla’s vehicles are powered by electricity rather than fossil fuels.
  • Unilever: Unilever is a consumer goods company that has made sustainability a key part of its business strategy. It has set ambitious goals to reduce its environmental footprint, such as sourcing all of its agricultural raw materials sustainably by 2023.
  • The Body Shop: The Body Shop is a cosmetics firm that believes in using organic and sustainable products. In addition, the organization places a major emphasis on ethical sourcing and fair trade methods.

IKEA: IKEA is a furniture firm that has included sustainability in its business model. The corporation has set lofty environmental goals, such as becoming climate-friendly by 2030 and using solely renewable and recyclable materials in its products.

6.Sustainability and Corporate Social Responsibility.

Consumer awareness of the effects their behavior has on the environment and society has led to a rise in the importance of sustainability and corporate social responsibility (CSR). 

Brands can use this in marketing campaigns to show their dedication to sustainability and draw environmentally conscious consumers.

Check out below article about ethical marketing practices,

Ethical Marketing Practices in 2023

Here are some examples of brands that are leading the way in sustainability & CSR,

  • Patagonia: Patagonia is a clothing company known for its strong commitment to sustainability and environmentalism. The company uses sustainable materials in its products.
  • Tesla: Tesla is an electric car manufacturer dedicated to reducing carbon emissions and promoting sustainability. Tesla’s vehicles are powered by electricity rather than fossil fuels.
  • Unilever: Unilever is a consumer goods company that has made sustainability a key part of its business strategy. It has set ambitious goals to reduce its environmental footprint, such as sourcing all of its agricultural raw materials sustainably by 2023.
  • The Body Shop: The Body Shop is a cosmetics firm that believes in using organic and sustainable products. In addition, the organization places a major emphasis on ethical sourcing and fair trade methods.
  • IKEA: IKEA is a furniture firm that has included sustainability in its business model. The corporation has set lofty environmental goals, such as becoming climate-friendly by 2030 and using solely renewable and recyclable materials in its products.

7.Short-form videos

Short form videos are one of the top digital marketing trends. Particularly since the emergence of platforms like TikTok and Instagram Reels, short-form video has grown in popularity in the world of digital marketing. Short-form videos provide a quick and simple approach to engaging people. They typically last between 15 and 60 seconds. 

Brands can use Short-form videos for a variety of purposes, including promoting their products, communicating their brand narrative, and developing engaging content.

Conclusion

In conclusion, digital marketing is an ever-evolving industry, and keeping up with the latest digital marketing trends 2023 is essential for brands that want to stay ahead of the competition. So, it is important to be ready for these trends & adapt your marketing strategies according to those.

As new technologies appear and consumer behaviors continue to shift, brands must be agile and adaptable to keep up.  

Overall, the future of digital marketing appears promising, and the companies that can successfully connect with their customers in the future will be those who can take advantage of the newest trends and technologies.

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    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?