In the legal industry, having a strong online presence is a must to attract potential clients and build credibility. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). But SEO success doesn’t just happen by chance.
It starts with using the right keywords for lawyers that align with what your potential clients are searching for. With the right keywords, you can secure a higher rank in Google Search Results.
Whether you’re a personal injury lawyer, family lawyer, or criminal defense specialist, selecting the most relevant keywords for lawyers can be the key to standing out from the competition and appearing at the top of search results.
In this blog, we’ll explore a comprehensive list of keywords that are highly relevant for lawyers. With the help of these keywords for lawyers, you can build a successful SEO Strategy.
Best Keywords for Lawyers in Australia
Here is a list of the Best keywords for law firms in Australia, along with the monthly search volume and the competition for those keywords. All these specific keywords for lawyers are going to help you reach potential clients who search for legal services in Australia.
As a SEO agency who have been in the industry for years, we have done keyword research for lawyers using keyword research tools like Google Keyword Planner. The list includes long tail keywords and short tail keywords that are relevant to Law firm SEO.
Keyword | Monthly Search volume | Keyword Competition | |
1 | Lawyers near me | 10k-100k | Low |
2 | Lawyers close to me | 10k-100k | Low |
3 | Family Lawyer | 10k-100k | Low |
4 | Find a lawyer | 1k-10k | low |
5 | Find a solicitor | 1k-10k | low |
6 | Family lawyers near me | 1k-10k | low |
7 | Tax Lawyer | 1k-10k | low |
8 | Divorce lawyers near me | 1k-10k | Medium |
9 | Immigration lawyer near me | 1k-10k | Medium |
10 | Family attorney near me | 1k-10k | Low |
11 | Family law attorney near me | 1k-10k | Low |
12 | Law firms near me | 1k-10k | Low |
13 | Employment lawyers near me | 1k-10k | Medium |
14 | Employment attorney near me | 1k-10k | Medium |
15 | Labor attorney near me | 1k-10k | Medium |
16 | Free family law advice | 1k-10k | Medium |
17 | Law Firm | 1k-10k | Low |
18 | Immigration lawyer | 1k-10k | Medium |
19 | Free attorney consultation | 1k-10k | Low |
20 | Free legal advice | 1k-10k | Medium |
21 | Free lawyer consultation | 1k-10k | Low |
22 | Legal aid near me | 1k-10k | Low |
23 | Personal injury law firms near me | 1k-10k | Low |
24 | Accident attorney near me | 100-1k | Low |
25 | Accident claims lawyers | 100-1k | Low |
26 | Business attorney near me | 100-1k | Medium |
27 | Small business lawyer near me | 100-1k | Medium |
28 | Probate lawyers near me | 100-1k | Medium |
29 | Civil attorney near me | 100-1k | Medium |
30 | Civil lawyer near me | 100-1k | Medium |
31 | Car accident lawyers near me | 100-1k | low |
32 | Auto accident lawyers near me | 100-1k | low |
33 | Auto accident attorneys near me | 100-1k | low |
34 | Best accident lawyer near me | 100-1k | low |
35 | Tax attorney near me | 100-1k | Medium |
36 | Criminal lawyers near me | 100-1k | Low |
37 | Auto lawyers near me | 100-1k | Low |
38 | Attorneys near me | 100-1k | Low |
39 | Car accident attorney near me | 100-1k | Low |
40 | Car accident attorneys near me | 100-1k | Low |
41 | Accident attorney | 100-1k | Low |
42 | Car wreck lawyer near me | 100-1k | Low |
43 | Car lawyers near me | 100-1k | Low |
44 | Law offices near me | 100-1k | Low |
45 | Car crash lawyer near me | 100-1k | Low |
46 | Automobile accident lawyers near me | 100-1k | Low |
47 | Business lawyer near me | 100-1k | Low |
48 | Property lawyers near me | 100-1k | Medium |
49 | Criminal defence attorney near me | 100-1k | Low |
50 | Compensation lawyers near me | 100-1k | Medium |
51 | Criminal defense lawyers near me | 100-1k | Low |
52 | Personal injury law | 100-1k | Low |
53 | Law firms in Australia | 100-1k | Low |
54 | Best lawyers | 100-1k | Low |
55 | Best accident lawyers | 100-1k | Low |
56 | Attorneys near me | 100-1k | Low |
57 | Child custody lawyer | 100-1k | Low |
58 | Free legal consultation | 100-1k | Medium |
59 | Free lawyer advice | 100-1k | Medium |
60 | Immigration lawyer free consultation | 100-1k | Medium |
61 | Free legal advice near me | 100-1k | Medium |
62 | Free lawyers advice over the phone | 100-1k | Medium |
63 | Free family law consultation | 100-1k | Medium |
64 | Legal advice near me | 100-1k | Low |
65 | Free legal advice online | 100-1k | Medium |
66 | Legal advice for car accident | 100-1k | Medium |
67 | Free legal services | 100-1k | Medium |
68 | Free immigration advice | 100-1k | Medium |
69 | Free employment legal advice | 100-1k | Medium |
70 | Lawyers for tenants | 100-1k | Medium |
71 | Personal injury law | 100-1k | Low |
72 | Motor vehicle accident lawyers near me | 100-1k | Low |
73 | Divorce attorney near me | 10-100 | Medium |
74 | Accident law firm near me | 10-100 | Medium |
75 | Divorce solicitors near me | 10-100 | Medium |
76 | Auto insurance lawyers near me | 10-100 | Medium |
77 | Malpractice lawyers near me | 10-100 | Medium |
78 | Child support lawyers near me | 10-100 | Medium |
79 | Good lawyers near me | 10-100 | Medium |
80 | Best car accident attorney near me | 10-100 | High |
81 | Truck accident lawyers near me | 10-100 | High |
82 | Cheap divorce lawyers near me | 10-100 | Medium |
83 | Best divorce attorney near me | 10-100 | Medium |
84 | Cheap criminal lawyers near me | 10-100 | Medium |
85 | Car insurance lawyers near me | 10-100 | Medium |
86 | Best medical malpractice lawyers near me | 10-100 | High |
87 | Accident lawyers in my area | 10-100 | High |
88 | Affordable lawyers near me | 10-100 | High |
89 | Custody lawyers near me | 10-100 | Medium |
90 | Find a divorce lawyer | 10-100 | Medium |
91 | Disability lawyers near me | 10-100 | Medium |
92 | Looking for lawyers near me | 10-100 | High |
93 | Accident lawyer free consultation | 10-100 | High |
94 | Injury lawyer free consultation | 10-100 | Medium |
95 | Trust attorney near me | 10-100 | Medium |
96 | Workplace harassment lawyer free consultation | 10-100 | High |
97 | Tenant lawyers near me | 10-100 | High |
98 | Injury lawyers in my area | 10-100 | High |
99 | Lawyers for healthcare professionals | 10-100 | High |
100 | Lawyers for homeowners | 10-100 | Low |
101 | Lawyers for small business owners near me | 10-100 | Low |
102 | Eviction lawyers near me | 10-100 | Low |
Importance of Using SEO Keywords for Lawyers
SEO (Search Engine Optimization) is important for lawyers because it helps their websites rank higher in search engine results pages (SERPs) when potential clients have legal questions. Using the right keywords allows lawyers to attract more website visitors, generate leads, and ultimately convert these leads into clients.
Let’s explore why using proper SEO keywords is essential for lawyers and provide examples to illustrate these points.
Visibility in Search Engines:
When someone needs legal advice or representation, they often start by searching on Google with specific keywords such as “divorce lawyer near me,” “personal injury attorney,” or “employment law firm.” If a lawyer’s website uses these keywords strategically, it’s more likely to appear on the first page of the search results. This visibility is critical because statistics show that around 75% of users never scroll past the first page.
For example, if a law firm specialising in family law uses the keyword “divorce lawyer in Melbourne” throughout their website content, blog posts, and meta descriptions, they increase the chances of showing up when someone searches for that term.
Attracting the Right Audience:
Keywords are not just about traffic—they help attract the right kind of traffic. Lawyers need to target clients looking for specific services. For example, a criminal defence attorney in Sydney would benefit more from using keywords like “Sydney criminal defence lawyer” rather than generic terms like “lawyer” or “legal services,” which may attract people looking for unrelated services.
This ensures that the website visitors are more likely to need the lawyer’s expertise, which increases the likelihood of converting them into paying clients.
Standing Out from the Competition:
The legal market is highly competitive, especially in urban areas where many lawyers offer similar services. By using well-researched keywords, lawyers can distinguish themselves and rank higher than competitors.
For example, if multiple law firms are targeting “business lawyer Melbourne,” a firm could narrow it down to “small business lawyer in Melbourne” to stand out and attract a specific segment of clients.
Improving Local SEO:
Many legal services are locally based. People often look for lawyers in their area using local keywords like “Accident lawyers in my area.” By optimising for local SEO keywords, lawyers can increase their visibility to local clients.
In today’s digital age, investing in a robust SEO strategy is no longer optional for law firms. It’s a MUST for business growth and client acquisition. We hope these Keywords for Lawyers presented in this blog will help you reach more potential clients and grow your law firm.
If you are looking for assistance with SEO for your law firm, we are always here to assist you. With years of experience in providing SEO services, our team is ready to bring your law firm to the next level. We offer the 1st consultation for free.
Click here to reserve your seat! Or visit our services page for more information.