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Digifix digital marketing agency Australia

Today, we’re diving into a topic that’s essential for anyone looking to boost their website’s visibility: How to find the best keywords for SEO. 

Keywords are like the magic words that help your site show up when people search online. So, whether you’re a beginner or a seasoned pro, understanding how to pick the right keywords can make a big difference in getting more visitors to your website. 

Stick with us as we break down some simple strategies and expert tips on how to find the best keywords for SEO and get your site noticed by the right people.

Why is it necessary to use the right keywords?

Keywords on your website are crucial because they represent your business and highlight what you offer. However, simply spreading random words across your site won’t deliver the desired results you expect. 

The effectiveness of keywords in terms of quality and quantity directly impacts how search engines like Google rank your website on Search Engine Results Pages (SERPs).

As more people search for products and services online, securing a high rank on SERPs becomes increasingly important. 

By performing thorough keyword research, you can identify the most effective & relevant keywords—those that are both in demand and specific enough to capture niche markets. It allows you to predict and meet consumer needs, often before they are even fully aware of them.

Including high-quality keywords in your content, such as articles, blog posts, and product descriptions, can significantly improve your ranking. This higher visibility attracts a larger audience and gives you a competitive edge. 

Organic traffic generated from high SERP rankings can be more valuable and sustainable than traffic from paid ads, continually generating leads long after the content is published.

How to Find the Best Keywords for SEO?

Step 01: Understand the Search Intent of your target audience

You can select random keywords from a keyword research tool and spread them across your site. However, will that achieve the desired results? Absolutely not! 

Understanding user search intent is paramount. Google’s advanced machine learning algorithms now compare search terms with user queries to learn search intent.

Search intent refers to the reason or purpose behind why people search for a specific term. Knowing keyword intent means putting yourself in the shoes of potential consumers and understanding their search motives. 

What are these search intents?

  1. Commercial Intent: People want to buy something or compare products. Example: “Best sport shoe brands”
  2. Transactional Intent: People want to spend money on something specific. Example: “Pizza home delivery”
  3. Informational Intent: People want to learn something. Example: “How to make a chocolate cake”
  4. Navigational Intent: People want to find a specific site or page. Example: “DigiFix Australia website”
  5. Locational Intent: People want to find a place. Example: “car wash near me”
  6. Seasonal Intent: People want something related to a particular time period. Example: “Christmas Present ideas”

As you can see, people browse the web with different purposes in mind.

Once you have a good understanding of the search intent of your potential customers, you can use this insight to refine your keyword strategy. 

Finding keywords that directly match your target audience’s search intent is more effective.

Step 02: Create a List of Relevant Topics for Your Business

Based on your industry knowledge and objectives, start by creating a list of broad topics relevant to your business. These topics will be the foundation for your keyword research. 

For example, if you run a home gardening supply store, your topics could be:

  • Organic Gardening
  • Indoor Plants 
  • Garden Tools
  • Seasonal Plants
  • Gardening Tips

These broad topics cover different aspects of gardening that potential customers might be interested in, providing a solid base for more detailed keyword research.

Step 03: Find the Keywords

Now that you know what kind of keywords you should look for, the next step is to find them. This is where keyword research tools become essential. These tools made Keyword research for SEO much easier!

There are many tools available, both paid and free, to help you discover relevant keywords. Let’s explore some effective methods:

1.Use the Google Keyword Planner Tool

Google Keyword Planner Tool

The Google Keyword Planner is a free Keyword research tool and an extremely useful keyword tool because it provides data directly from Google, the most reliable source of keyword data. 

To use Google Keyword Planner, you need to set up a Google Ads account. However, you don’t need to run any ads. Simply having a fully set up account is sufficient.

Once set up, you can add phrases related to your business. The tool will then show you average monthly searches, keyword competition, and additional keyword ideas.

While Google Keyword Planner is powerful, it has two main issues:

You must have a Google Ads account.

Unless you’re running a campaign, the search volume data will be in ranges rather than exact numbers.

  1. Use Google Autocomplete

Google Autocomplete, also known as Google Suggest, is another effective way to find a list of keywords. This feature helps people complete their search queries by offering suggestions based on popular searches. 

How to Use Google Autocomplete?

Open Google in your web browser.

Begin typing a broad keyword related to your business or topic in the search bar. 

As you type, Google will display a dropdown list of suggested search queries based on what other users commonly search for.

Let’s say you run a bakery and want to find keywords related to “cakes.” Type “cakes” into the Search Bar. Then Google might suggest:

  • cakes near me
  • cakes for birthdays
  • cakes recipes
  • cakes delivery
  • cakes decoration ideas

The suggestions are based on real-time data, ensuring you are targeting current and relevant terms. This method often reveals long-tail keywords, which are more specific and usually less competitive than short-tail keywords.

These suggestions are valuable because they show actual search terms that people frequently use.

Other Keyword Research Tools:

In addition to the above tools, here are some other tools you can use:

Ahrefs: Offers detailed keyword research features, including search volume, keyword difficulty, and related keywords. It is a paid tool but provides extensive data and insights.

SEMrush: is another powerful tool that provides keyword research, competitive analysis, and more. It also requires a subscription.

Ubersuggest: A free tool by Neil Patel that provides keyword suggestions, search volume, and competition data.

Moz Keyword Explorer: Provides keyword suggestions, difficulty scores, and other useful metrics. It has both free and paid options.

By using these tools, you can find a wide range of relevant keywords that align with your topics and business objectives. These keywords will help you create content that resonates with your audience and performs well in search engine rankings.

Step 04: Analyze Monthly Search Volume for keywords

Search volume shows how many times a particular keyword is entered into Google each month on average. Understanding search volume is essential because it helps you measure the potential traffic you could attract if your website ranks well for that keyword.

Why Search Volume Matters?

  • Higher search volume means more people are searching for that keyword, increasing the potential traffic to your site.
  • All else being equal, focusing on higher-volume keywords can yield better results in terms of attracting visitors.

How to Check Search Volume?

You can use various tools to check the monthly search volume of keywords. One reliable tool is the Google Keyword Planner. 

Log in to your Google Ads account and navigate to the Keyword Planner tool. Input the keywords you want to analyze. The tool will show you the average monthly searches for each keyword. Refer to the below example,

Let’s say you run an online store selling eco-friendly products. You’re considering the keyword “reusable water bottles.”

How to find the best keywords for SEO

The above image shows the Average monthly searches for the given keyword and for the suggested keyword ideas.

Step 05: Consider Keyword Difficulty

Keyword difficulty (KD%) measures how challenging it is to rank highly in Google’s organic search results for a particular keyword. The higher the score, the more difficult it is to achieve a top ranking.

Understanding keyword difficulty helps you measure the level of competition and resources needed to rank for specific keywords. Competing for high-difficulty keywords often requires:

  • Very High-Quality Content: Your content must be well-researched, comprehensive, and engaging.
  • Lots of Backlinks from Reputable Domains: High-authority websites linking to your content can significantly boost your rankings.
  • Topical Authority: You need to establish yourself as an expert in your field through consistent, relevant content.
  • Strong Technical SEO: Ensuring your website is fast, functional, and secure is crucial for high rankings.

Typically, there is a correlation between keyword difficulty and search volume. High-volume keywords are usually more competitive because more websites are trying to rank for them.

By considering keyword difficulty, you can balance targeting high-volume keywords with attainable ones, ensuring you can effectively compete and achieve better rankings in search results.

How SEO Agencies Can Help You Find the Best Keywords for SEO?

Hiring an SEO agency can significantly enhance your keyword research and overall SEO strategy. Here’s how they can help:

  1. Access to Advanced SEO Tools

SEO agencies invest in paid SEO tools that provide comprehensive keyword data and analysis. These tools can be expensive and complex to use effectively. 

By hiring an SEO agency, you gain access to tools like Ahrefs, SEMrush, Moz, and others that provide in-depth keyword data, including search volumes, keyword difficulty, competitive analysis, and more.

Agencies can use these tools to analyze your competitors’ keywords, strategies, and performance, helping you identify opportunities and gaps.

  1. Expertise and Experience

SEO agencies have experts who specialize in different aspects of SEO. They bring years of experience and knowledge to your project, including:

Latest Trends and Techniques: SEO is continuously evolving. Agencies stay up-to-date with the latest trends, algorithm updates, and best practices to ensure your strategy is current and effective.

In-Depth Knowledge: Agencies understand the nuances of keyword research, including how to identify high-value keywords and long-tail keywords, and how to balance search volume with keyword difficulty.

  1. Time Efficiency

Keyword research and SEO implementation can be time-consuming. Hiring an SEO agency allows you to focus on your core business activities while they handle everything.

  1. Comprehensive SEO Strategy

SEO agencies don’t just stop at keyword research. They provide a holistic approach to SEO, including:

On-Page Optimization: Optimizing your website’s content and structure to improve rankings.

Off-Page SEO: Building backlinks and improving your site’s authority and reputation.

Performance Monitoring: Continuously tracking your website’s performance and making data-driven adjustments to improve results.

Hiring an SEO agency can be a game-changer for your business. With access to cutting-edge tools, expert knowledge, and efficient methods, agencies can help you find the best keywords and implement a robust SEO strategy, ultimately driving more traffic and growth for your business.

Elevate Your Online Presence with DigiFix: The Leading SEO Agency in Melbourne

Are you looking for a reliable SEO agency in Australia? Look no further than DigiFix, the best SEO agency in Melbourne. Our team of expert SEO consultants specializes in delivering high-quality SEO services that help businesses of all sizes succeed online.

Our SEO Services:

At DigiFix, we offer a range of SEO services tailored to meet your unique business needs, including:

Comprehensive Website Audits: We conduct detailed audits to identify areas for improvement and ensure your website is fully optimized for search engines.

Keyword Research: Our team identifies the most relevant and high-performing keywords for your industry to drive targeted traffic to your site.

On-Page Optimization: We optimize your website’s content, structure, and metadata to improve search engine rankings and user experience.

Off-Page Optimization: Our strategies include building high-quality backlinks and improving your site’s authority and reputation.

Content Marketing: We create and promote engaging, SEO-friendly content that resonates with your audience and supports your SEO goals.

We work with clients across various industries, from startups to established enterprises, to create custom SEO strategies that help them achieve their business objectives. Our approach ensures that each strategy is aligned with your specific goals and tailored to your industry’s unique challenges and opportunities.

What sets DigiFix apart from other SEO companies in Australia is our unwavering focus on delivering measurable results. Our team of expert SEO consultants in Melbourne is passionate about driving outstanding outcomes for our clients. 

Ready to elevate your online presence and drive more traffic to your website? Partner with DigiFix, the leading SEO agency in Melbourne, and let our experts help you achieve your business goals. Contact us today to learn more about our services and start your journey to SEO success.

FAQs

1.What are keywords in SEO?

Keywords are words or phrases that people type into search engines when looking for information, products, or services online. In SEO, choosing the right keywords is crucial for optimizing your website to rank higher in search engine results pages (SERPs).

2.What factors should I consider when choosing keywords?

When selecting keywords for SEO, consider the following factors:

Relevance: Choose keywords that accurately reflect the content and purpose of your website.

Search volume: Look for keywords with a decent search volume to ensure there’s enough demand.

Competition: Evaluate the competition for each keyword and prioritize the ones with lower competition.

 User Intent: Understand the intent behind each keyword to ensure your content meets users’ needs.

3.Should I target short-tail or long-tail keywords?

Both short-tail (broad) and long-tail (specific) keywords have their benefits. 

Short-tail keywords typically have higher search volumes but also higher competition. Long-tail keywords are more specific and have lower competition but may have lower search volumes. It’s often best to use a mix of both types in your SEO strategy.

4.Is keyword research a one-time task?

No, keyword research is an ongoing process. As search trends and user behavior change over time, it’s essential to regularly revisit and update your keyword strategy. 

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?


    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?