50 ChatGPT Copywriting Prompts That Write Copy Worth Using

Last updated: October 2026.

The best ChatGPT copywriting prompts are specific about role, audience, goal, tone and constraints, because a vague ask produces vague copy. DigiFix writes and tests copy for Australian businesses daily, and these 50 prompts cover ads, websites, social captions and sales pages, each with a filled example.

How do you write a copywriting prompt that works?

A copywriting prompt that works names five things: the role ChatGPT should play, the audience, the goal, the tone and the constraints. Leave any of them out and the model fills the gap with averages, which is why so much AI copy reads the same. The table below is the framework behind every prompt in this guide, and you can reuse it for any brief you write yourself.

Vague ask versus specific ask

Vague: “Write an ad for a plumber in Clayton.”
What you get: “Are you looking for a reliable plumber in Clayton? Look no further! Our team of experienced professionals is here to help with all your plumbing needs. Contact us today!” That is generic, unverifiable and could belong to any plumber in Australia.

Specific: “You are a direct response copywriter for Australian trades. Write 5 Google Ads headlines for a licensed plumber in Clayton who offers a same day call out for burst pipes. Audience: homeowners in the 3168 postcode with an urgent leak. Goal: a phone call. Tone: plain, calm, no hype. Constraint: under 30 characters each, no made up statistics, Australian English.”
What you get: “Burst pipe in Clayton?”, “Same day plumber 3168”, “Licensed, local, on call”, “Fixed price call out”, “Leaks fixed today”. Five usable lines that fit the limit and sound like the business.

How do you set up ChatGPT with your brand voice?

Set up your brand voice once and every later prompt inherits it. Use the custom instructions field in ChatGPT, which takes a few hundred words about your business and how you want replies written, then paste this template and fill the brackets.

You are a copywriter for [BUSINESS NAME], a [WHAT YOU SELL] business in [SUBURB, STATE]. We serve [AUDIENCE] who care most about [TOP 2 CONCERNS]. Our voice is [3 ADJECTIVES]. We never use exclamation marks, hype words or claims we cannot evidence. We write in Australian English with metric units and DD Month YYYY dates. Every piece of copy must include a clear next step. When you are unsure about a fact, ask me instead of inventing one. Default output length is [WORD COUNT]. Sign off as [CONTACT NAME], [ROLE].

Add three real samples of copy you are happy with underneath, because examples teach voice faster than adjectives. Then start every new chat by pasting a one line reminder of the brief, since custom instructions shape style but not the specific task.

Which copywriting framework prompts should you use?

Four frameworks cover almost every piece of marketing copy. Name the framework in the prompt and the structure comes back built, which saves rewriting a wall of text into shape.

AIDA prompt

Write a [FORMAT] using the AIDA structure (Attention, Interest, Desire, Action) for [PRODUCT] aimed at [AUDIENCE]. The action is [NEXT STEP]. Keep it under [WORD COUNT] words, use Australian English, and label each section.

Why it works: naming the sections stops the model collapsing straight into a call to action before it has earned attention. Use it for landing pages and cold email.

PAS prompt

Write a [FORMAT] using Problem, Agitate, Solution for [AUDIENCE] who struggle with [PROBLEM]. Do not exaggerate the problem, and keep every claim honest. Finish with [NEXT STEP]. Under [WORD COUNT] words, Australian English.

Why it works: the agitate step is where most copy fails, and telling the model not to exaggerate keeps you clear of misleading claims rules. Use it for social ads and service page intros.

Before After Bridge prompt

Write a [FORMAT] using Before, After, Bridge. Before: the customer’s situation today. After: the same situation once [SERVICE] is done. Bridge: how we get them there in [TIMEFRAME]. Audience [AUDIENCE], tone [TONE], under [WORD COUNT] words.

Why it works: the bridge forces you to state a process and a timeframe, which is the part readers actually need before they enquire.

FAB prompt

Write [NUMBER] bullet points for [PRODUCT] using Features, Advantages, Benefits. Feature is the fact, advantage is what it does, benefit is what the customer gets. No superlatives, no invented numbers, Australian English.

Why it works: most product copy stops at the feature. Forcing the benefit column is what makes a bullet worth reading.

Which prompts write headlines that get clicks?

Write 10 headlines for [PAGE TOPIC] aimed at [AUDIENCE]. Use a different angle for each: benefit, question, number, objection, comparison, timeframe, local area, price, risk and proof. Under [CHARACTER LIMIT] characters each. No clickbait, no promises we cannot keep.

Why it works: asking for ten different angles gives you real options instead of ten rewrites of one idea. Pitfall: headlines that overpromise get clicks and lose trust, so keep the risk angle honest.

Rewrite this headline 5 ways for [AUDIENCE], making it more specific each time: “[CURRENT HEADLINE]”. Add a concrete detail such as a suburb, a timeframe or a number we can support. Do not add statistics I have not given you.

Why it works: specificity is the fastest fix for a flat headline, and the last instruction blocks invented data. Our click through rate guide covers what to do with the winner.

Which prompts write website copy?

Homepage hero

Write 3 homepage hero options for [BUSINESS], a [WHAT YOU DO] in [SUBURB]. Each needs a headline under 60 characters, a subheadline under 140 characters and a button label under 20 characters. Audience [AUDIENCE], main benefit [BENEFIT], Australian English.

Why it works: fixing the character limits up front stops the hero breaking the layout on mobile. Pitfall: a hero that leads with “welcome to our website” wastes the most valuable space on the page.

Service pages

Write a service page for [SERVICE] in [SUBURB]. Structure: who it is for, what is included, how the process works in [NUMBER] steps, what it costs from [PRICE RANGE], 3 FAQs with answers under 80 words each, and a closing call to action. Australian English, no hype.

Why it works: the FAQ requirement pulls real questions into the page, which also feeds structured data. Pitfall: a price range you cannot honour is a misleading claim, so confirm the range before publishing.

About page

Write an about page for [BUSINESS] using these real facts: [FOUNDED, TEAM SIZE, LOCATION, 2 PROOFS]. Structure: why we started, how we work, who we serve, what happens next. 400 words, first person plural, Australian English. Do not invent awards or client names.

Why it works: supplying real facts first is the only way to get a page that is not generic. Pitfall: ChatGPT will happily invent a founding year or a client list, so check every factual sentence against your records.

Which prompts write ad copy within the limits?

Google’s own help page states that responsive search ad headline fields support up to 30 characters, description fields up to 90 characters each, and display path fields up to 15 characters each. Put those numbers in the prompt and the output arrives usable rather than needing a trim.

Write 15 Google responsive search ad headlines and 4 descriptions for [SERVICE] in [SUBURB]. Headlines must be 30 characters or fewer, descriptions 90 characters or fewer. Include the keyword [KEYWORD] in at least 3 headlines. Count the characters and show the count after each line. Australian English, no unverifiable claims.

Why it works: asking for the character count makes the model check itself, and a wrong count is obvious on review. Pitfall: Google can disapprove claims it cannot verify, so keep “best” and “cheapest” out unless you can evidence them.

Write 3 Facebook and Instagram ad variants for [OFFER] aimed at [AUDIENCE]. Each needs a primary text under 125 words, a headline under 40 characters and a description under 30 characters. Lead with the customer’s problem, not our brand. Tone [TONE].

Why it works: the “problem first” instruction stops the ad reading like a brochure. Pitfall: Meta penalises ads that overpromise, and a discount that never existed is a misleading price claim.

If you advertise inside chat assistants as well as on search, our guide to ads in ChatGPT explains how the formats differ, and AI in PPC covers where automation genuinely helps bidding.

Which prompts write social media captions?

Write 5 LinkedIn posts for [BUSINESS] about [TOPIC] aimed at [JOB TITLE] in [INDUSTRY]. Each: a first line under 12 words that earns the click, 80 to 120 words of body, one concrete example, and a question at the end. No hashtag spam, no “I am thrilled to announce”.

Why it works: banning the announcement opener alone lifts the standard of the output. Pitfall: LinkedIn rewards specifics and punishes vague inspiration, so ask for the example explicitly.

Write 7 Instagram captions for a week of posts for [BUSINESS]. Mix formats: one before and after, one customer question answered, one myth corrected, one behind the scenes, one offer, one local landmark, one quick tip. Under 100 words each, plus 5 relevant hashtags, Australian English.

Why it works: a named mix of post types gives you a week of content instead of seven variations of the same post. Our social media management team runs this calendar for clients who would rather not write it.

Which prompts write sales page copy?

Write a sales page for [OFFER] priced at [PRICE]. Sections: headline, the problem in the customer’s words, what is included, 3 objections answered honestly, who it is not for, proof, and the call to action. 900 words. Do not invent testimonials or results. Australian English.

Why it works: the “who it is not for” section builds more trust than another paragraph of praise. Pitfall: invented testimonials are both a legal risk and the fastest way to lose a reader who checks.

Write 5 offer variants for [SERVICE] at [PRICE POINT], each with a different risk reducer: guarantee, free assessment, fixed price, staged payment, or no obligation quote. Explain in one sentence why each reduces hesitation. Do not promise outcomes.

Why it works: risk reduction moves more buyers than a discount, and naming the mechanism keeps the offer honest.

Which prompts write press releases and announcements?

Write a press release for [ANNOUNCEMENT] from [BUSINESS] in [SUBURB]. Structure: headline, dateline with today’s date, one paragraph answering who what when where why, a quote from [NAME, ROLE], background paragraph, boilerplate, media contact. 400 words, third person, no adjectives we cannot support.

Why it works: the inverted pyramid structure is what journalists actually expect, and it survives being cut from the bottom. Pitfall: a quote that says nothing is worse than no quote, so give the model a real opinion to express.

Which prompts improve copy you already wrote?

Editing prompts are the highest value use of ChatGPT, because you already know the facts are right. Paste your draft and ask for one change at a time rather than a general “make it better”.

How do you make ChatGPT copy sound human?

ChatGPT copy sounds robotic for four predictable reasons: it hedges, it uses the same rhythm in every sentence, it prefers abstract nouns to concrete ones, and it reaches for words no one says out loud. Fix those four and most readers cannot tell the difference, because the substance was always yours.

The practical routine: read the draft aloud and stop at any sentence you would not say to a customer. Replace abstract nouns with things you can point at. Break one long sentence into two short ones in every paragraph. Delete the first sentence of each section, because it is usually a warm up. Then add one detail only you could know, such as the suburb, the part name or the question a customer asked last week. That last step is what no competitor can copy.

A worked example from a Melbourne business. Before: “Our team of dedicated professionals is committed to delivering high quality plumbing solutions tailored to your unique needs.” After: “We fix burst pipes in Clayton, usually the same day. A licensed plumber arrives, tells you the price before starting, and cleans up before leaving.” The second version says who, where, when and what it costs, and it contains no word a customer would not use.

What should you avoid in AI-written copy?

Three risks matter for an Australian business: claims that breach the Australian Consumer Law, statistics the model invented, and copy so generic it describes no one. The ACCC’s guidance is direct: any statement that creates a false impression about goods and services can be breaking the law, and it cites the June 2022 Federal Court order requiring Samsung Electronics Australia to pay $14 million in penalties over misleading water resistance claims. Fine print does not rescue a headline either, because the ACCC states that information in fine print must not conflict with the overall message of the advertisement.

The invented statistic is the quieter problem. ChatGPT will produce a confident percentage when it has no source, and a made up number in a client proposal is worse than no number at all. The rule is simple: every figure in published copy must trace to a named source you have opened, with its date. If you cannot find the primary source, cut the figure and write the sentence without it.

Generic copy is the commercial risk. If a competitor could paste your homepage onto their site without it reading oddly, you have not written anything yet. Our web development team rewrites pages like this for a living, and the fix is always the same: add the specifics only your business has.

Does AI-written copy hurt your Google rankings?

No, not because it is AI. Google Search Central states that using automation, including AI generation, to produce content primarily to manipulate search rankings is a violation of its spam policies, and its scaled content abuse policy names using generative AI tools to generate many pages without adding value as an example. The test is value to the reader, not the tool. Google’s helpful content guidance also asks whether the use of automation is self-evident to visitors and whether you explain why it was used, and it recommends disclosure when a reader would reasonably wonder how the content was made.

In practice that means a page written with ChatGPT and then checked, corrected and enriched with your own experience is fine. A hundred templated suburb pages published in one afternoon, each saying the same thing with the suburb swapped, is the pattern the policy is aimed at. If you want to go further on visibility in AI answers, our generative engine optimisation guide covers the newer surface, and our what is ChatGPT primer covers the basics.

One more prompt set worth knowing: email. Subject lines and nurture sequences have their own rules and their own character limits, so we keep those prompts in a separate guide on ChatGPT prompts for email writing. Read that next if email is part of your mix.

What do people ask about ChatGPT copywriting prompts?

How many prompts should I keep in my swipe file?

Twenty is plenty for most businesses, as long as each one is tested and edited for your brand. The 50 in this guide are organised by job so you can lift the six or eight that match your weekly work: usually a hero prompt, a service page prompt, two ad prompts, one social caption prompt, a sales page prompt and an editing prompt. A long list nobody uses is worth less than a short one you open every week. Delete any prompt you have not used in two months.

Do I need a paid ChatGPT plan for copywriting?

Not to start. The free tier handles short prompts and edits well, which covers most of the work in this guide. A paid plan earns its place when you need longer context for pasting whole pages, higher usage limits during a busy week, and access to the stronger models for nuanced tone work. If you are writing a handful of pages and social posts each month, begin free, track how often you hit a limit, and upgrade only when the limit actually blocks a deadline.

How do I stop ChatGPT writing the same thing as everyone else?

Feed it things your competitors cannot. Add your real suburb, your actual price range, the part names you use, the objections you hear on the phone and the questions customers asked last week. Then ban the stock phrases: tell it not to open with a rhetorical question, not to lean on stock phrases about busy modern life, and not to close with a summary paragraph. The model can only differentiate what you differentiate. If your input is the same as a competitor’s input, the output will be too.

Can I publish ChatGPT copy without editing it?

You can, but you should not, for two reasons. First, unedited output frequently contains a claim or number the model invented, and a false claim about goods or services can breach the Australian Consumer Law. Second, it will not contain the specifics that make a page rank and convert. The minimum safe process is to check every factual sentence, delete filler, add one detail only you know, and read it aloud once. That takes about ten minutes per page and removes almost all the risk.

What is the best ChatGPT prompt for ad copy?

The best ad prompt names the character limits, the audience, the offer and the action, and asks for a batch of options rather than one. Google’s own help page confirms the limits to state: headlines up to 30 characters, descriptions up to 90 each, display paths up to 15 each. Add “show the character count after each line” and “no claims we cannot evidence”, and you get a set you can paste into the platform after a quick read rather than a set that needs rewriting line by line.

How do I get ChatGPT to write in Australian English?

Say so in your custom instructions and in every prompt, because the default leans American. Ask specifically for Australian spelling, metric units, DD Month YYYY dates and local terms such as mobile rather than cell phone. Then check the output for words the model slips through anyway: it often returns the American spelling of words ending in ise, isation and our. A final read looking only for spelling and units catches the rest, and adding three samples of your own writing teaches the voice faster than any instruction.

Should I tell readers that AI helped write the copy?

Where a reader would reasonably wonder how something was made, yes. Google Search Central recommends AI or automation disclosures for content where someone might ask how it was created, and it suggests explaining how and why the tool was used. For a short social caption most readers will not ask, so a disclosure adds little. For a research heavy guide, a product comparison or anything with a byline, a single line stating that drafts were produced with AI assistance and checked by a named person is honest and costs nothing.