Digifix digital marketing agency Australia

This blog explains about the benefits of online reputation management for a brand or an individual person.

In this digital environment, we live in, people are becoming more active on social platforms. Customers will share their ideas and viewpoints on a product or company with virtual communities. User-generated content can be beneficial or harmful to a brand. Due to this, managing the reputation of a brand on online platforms is essential now more than ever. 

In this blog article you will get the chance to understand what online reputation management is & the benefits you receive from a good ORM strategy.

What is Online Reputation Management?

online reputation management

Online Reputation Management (ORM) is a combination of digital marketing, search engine optimization (SEO) & PR. All of those help to protect the reputation of the online presence of a brand. 

ORM is the process of monitoring the online content of a brand or an individual. Reputation management can be done for large scale businesses, small scale businesses or individual people. Let’s assume that you are a famous person. You will have to face a lot of negative content about you on digital platforms. That is known as Personal reputation management. 

Since nowadays people have easy access to social media platforms, negative things spread faster than positive things. Your business can get many negative reviews from people. Your competitors also can spread negativity about you. So, protecting your reputation is tricky. But a proper ORM strategy will be beneficial for you in many ways.

This process may include social media platforms like Facebook, Instagram & TikTok. Or this may include online review platforms.  Even a small business should focus on this. 

There are numerous strategies to enhance your online reputation. Hiring a specialist or companies that provide ORM services are those options. There are Online reputation management companies to hire instead of doing it yourself. They manage your brand’s positive content & negative content like bad reviews. 

Benefits of Online Reputation Management (ORM) :

 Following are 7 benefits of ORM for your business or for your image. Understanding of these will help you to hire a good reputation management agency. 

1.Increase trust & Credibility

One advantage of adopting reputation management services is that they can assist you in gaining more trust and credibility with your consumers.

Customers can express their opinions on any topic via the internet, particularly on social media platforms. Buyers frequently choose well-known brands. Any business needs trust to succeed. For this reason, companies need to develop customer relationships and trust.

People prefer to purchase from brands that have won the trust of people. Since nowadays social media runs the world, negative news about brands spreads faster. Hence, a brand should address negative word-of-mouth immediately. 

Online reputation management is a great way to handle these negative things about a brand. A perfect ORM  strategy takes care of these reputation issues & builds trust. 

2.Boosts sales 

People search about the products & services before they make the actual purchase. They read online reviews & other things on the online platforms. People perceive brands based on these things.

Potential customers are attracted to the brands with positive online reviews & trust. If a brand has many negative reviews, people will not purchase that brand. 

So, if you need to boost your sales, you should have an ORM strategy. 

3.Builds a robust brand image

When negative things about a brand are shared on social media platforms, it ruins a brand image. It takes years to build a good brand image. But it doesn’t take much time to destroy a brand image. 

With a good OR strategy, you can build your brand image. Things like monitoring reviews, removing negative reviews & engaging with positive reviews help to create a robust brand image. 

4.Increases revenue of your business

About 95% of people read online reviews before making a purchase. Nearly every single buyer around the globe will want to see previous customer comments before purchasing a product or service. 

The more positive ratings you have, the more probable that customers will purchase with you, resulting in more sales. The more reviews you have and the higher your star rating. And also the more business you’re likely to acquire. Eventually, this will increase the revenue of your business. 

5.Help to grow the business.

Positive online reviews help to get more sales & be more credible as a business. This method will help you to grow as a business. 

So, if you want to be successful as a business, you should try to get more positive reviews. ORM will help you to achieve this goal. 

6.Increase customer retention 

Hiring an ORM agency gives you the additional advantage of retaining your existing customers. Customers are more attracted to your company and its offerings if you have a strong internet presence. When you have a robust online presence, people will remember you more. 

This will increase your customer retention rate & benefit your business. 

7.Helps search engine optimization & search engine visibility 

Having a good online reputation helps to improve your website’s ranking on search engines. Then you will be able to attract customers more & more.

Google notices the online reviews of your business & understands your business. It will be easy for search engines to recognize your business. 

Your website’s search engine visibility may increase when you have a lot of online reviews. Because of this, Google will eventually direct more people to your website, increasing traffic. 


Companies should know what news & content are shared about them on online platforms. Then they can understand how to improve their reputation. Regular monitoring can prevent losses & many issues. 

A good reputation offers you various benefits for your business. Online reputation management acts as a shield to protect your brand from getting negative reviews & word-of-mouth. 

A good reputation offers you various benefits for your business. Online reputation management acts as a shield to protect your brand from getting negative reviews & word-of-mouth. 

If you are looking for a company to manage your online reputation, our team at DigiFix is more than happy to help you. We have experience in managing the online reputation of companies in Australia. If you are looking for a good company to manage your reputation, we will help you to reach you to the next level. Contact us by visiting our website

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