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Are you looking for a proper place to get knowledge about SEO? Read this blog on SEO questions & answers to solve your puzzles. 

SEO questions & answers

Optimizing a website requires knowledge of search engine optimization. If you have read our previous blogs on SEO, you know how important it is to invest in your SEO efforts. 

Anyway, this blog is not about the importance of SEO. In this blog article, you will find frequently asked or popular SEO questions & answers. When you create your SEO strategy, these SEO questions & answers will be helpful. 

Frequently Asked SEO questions & answers:

1.What is SEO?

Let’s start with the most basic question everyone asks. If you have no idea what SEO is, this answer is for you. A SEO Questions & answers blog is not completed without this question. 

SEO is an abbreviation for the term Search Engine Optimization. SEO is the practice of increasing the visibility of a website by giving it a higher ranking on search engines.

In simple terms, let’s say you have a baby furniture company & you sell through your website. When someone needs to buy baby furniture, they go to Google & search for Baby Furniture. Then among many baby furniture-selling websites, your website needs to appear in front of that person. SEO helps you to get into that place. 

If you are totally new to SEO, read our Ultimate Guide to SEO. 

2. How does Google Search Work?

There are millions of websites on the Internet & millions of people search on Google every day. So, how does Google figure out what to show on the 1st result page? 

Well, Google has over 200 ranking factors that determine the quality of a webpage. Do you want to know those ranking factors? Read our 200 Google Ranking Factors for SEO blog posts. 

Based on a Search query or keyword provided by a user, Google provides the best results, which are related & informative. 

3. Do I need SEO for my business?

Yes, Definitely! Search Engine Optimization is a free way to increase your website traffic. When it comes to Pay-per-Click ad campaigns, you have to pay for every click you get. But in SEO, you only need to invest skill & time to get organic traffic to your website. Pretty Amazing, isn’t it?

With the help of SEO, you can rank your website on top search results. Plus, people trust organic search results more than paid results. 

Some business owners ignore SEO without knowing the benefits. Your competitors out there are getting maximum outcomes from SEO. So, why don’t you? 

Whether you are a local business, an online company, or a large-scale company, SEO will be perfect to increase your website traffic & increase your sales. 

4. What is Domain Authority (DA)? 

Domain Authority (DA) is a metric developed by Moz to measure the authority of a website. It measures how likely a website ranks on search engine results pages (SERPs). 

Domain Authority ranges from 0-100 & 100 is the highest domain authority. Only a few websites have 100 domain authority, like Google & Facebook. 

Basically, DA analyses your backlinks & toxic links to give a score on the authority of a website. 

5. How to improve Domain Authority?

Following are some tips to increase your domain authority,

Focus more on Link Building- Instead of getting backlinks from a single source, try to get quality backlinks from various domain names. If you get more quality backlinks, you will get higher domain authority. 

Increase User-experience (UX)- Domain Authority requires a good user experience on your website. You should focus on improving the navigation of your website. And you should improve the loading speed of your website. When your website gives a good user experience, it will improve your domain authority. 

6. What is a Google Penalty?

When a website violates the webmaster guidelines, Google gives penalties for that website. So, you have to be very careful not to violate the guidelines of Google.

Following are the types of penalties Google give,

Manual Action Penalties- These are the penalties given by a real person working for Google after reviewing the case. This penalty is a human-driven process. 

Algorithmic Penalties – This is not actually a penalty. This penalty is a change in a site’s ranking because of an algorithm change. 

7. What is Link Building?

Link building is the process of acquiring links to your website from outside websites. These links are backlinks. So, what is the importance of link building? 

Getting quality backlinks (links to your site) from high-quality websites increases the authority of your website & helps to rank higher on SERPs.

You can boost your domain authority through link building. For that, you should earn backlinks from high-quality, credible & trustworthy websites. 

It is important because getting links from spammy sites will not help you rank higher. So, how can you acquire backlinks?

Guest blog posting, getting competitors’ backlinks & manual outreach. 

8. What are Keywords?

Keywords are words or phrases that people use to search on search engines like Google. Keywords are known as search queries, SEO keywords & key phrases. 

Any term you use on search engines to find information on a specific topic is a keyword. If you own a company, you should include specific keywords related to what people are looking for on your website. It increases the likelihood of your content becoming more visible.

In order to optimise for search engines and improve your Google ranking, you must use keywords. Improve your keyword research if you own a business, and employ the most relevant keywords on your website.

Would you like to read more about keywords? Read our blog article on What are keywords & how to use them?

9. What are short-tail keywords?

A short-tail keyword is a phrase with a few word counts, like two words or three words. For example, SEO tools or Search Engine Optimization. 

Use more short-tail keywords if you want to boost the number of people that visit your website.

The volume of short-tail keywords is higher than that of long-tail keywords. They are more frequently searched. You should expect a significant increase in organic traffic if you rank for short-tail keywords.

Compared to long-tail keywords, short-tail keywords face more competition.

10. What are long-tail keywords?

A long-tail keyword is a keyword with more than three words. For example, how to use Google Search Console. Long-tail keywords are more targeted than short-tail keywords & volume of traffic is less. 

But if your business only targets a niche, long-tail keywords will be perfect for your website. 

Compared to short-tail keywords, long-tail keywords face less competition.

Additionally, long-tail keywords are less expensive than short-term keywords. Long-tail keywords now cost less with Google Adwords.

11. What is keyword research? How can I do keyword research?

Keyword research is the process of identifying & applying the right keywords on your content to attract more people to your website. 

Or, Finding the search terms your target market uses to look up things on search engines is known as keyword research. 

Since I have explained keywords in a previous answer, I hope now you have a clear understanding. You should find what keywords are used by people when they need to find information. 

Then you should apply those keywords to your content. Then you will get more traffic. You can simply drive a ton of traffic and sales to your website if you’re using the appropriate keywords.

There are many keyword research tools to find keywords. For example, SEMRush, Google keyword planner, Google Trends, People Also Asked & more. 

Would you like to read more about Keyword research tools? Read our latest blog article on 6 Keyword research tools you must know in 2022. 

12. What is On-page SEO?

This is one of the essential part in our SEO questions & answers list.

On-page SEO involves optimising your website & web pages to achieve a higher ranking on Google. Or On-page SEO, commonly referred to as “on-site SEO,” is the process of making web pages more user- and search engine-friendly.

It focuses on things like Meta description, title tags, image optimization, URLs, headings & more. 

On-page SEO is linked with Keyword research. You can do on-page optimization after doing keyword research. 

13. What is Off-page SEO?

On-page SEO happens inside of your website, but off-page SEO happens outside of your website. It uses techniques like link building, social media shares, email newsletters, brand mentions & more to improve website ranking. 

Off-page SEO is incredibly beneficial since it informs search engines that your website is relevant to users on the internet. Your website gets endorsed by another source every time you obtain a link, proving that it is a high-quality resource.

14. What is Technical SEO?

Technical SEO is the process of improving your website and server to make it easier for search engine spiders to crawl and index your site.

Technical SEO involves identifying & solving technical issues related to your website. These can be crawling issues, 404 errors, no site maps & more. 

Technical SEO plays a major role in organic traffic. Even if you create quality & useful content, if search engine crawlers can’t crawl that content, there is no use. 



15. Does Social Media influence the Google Search Ranking of a website?

YES! Social media is not a ranking factor. But it affects user engagement for a website. High-quality content gets popular on social media & it will give a higher ranking on Google search. 

Because of this, the majority of reputable websites with a large number of social shares frequently rank highly on the first page of Google search results.


The importance of Search Engine Optimization cannot be ignored. So, knowing SEO will give you many benefits. This blog article discussed Frequently asked SEO questions & answers. 

All of these SEO frequently asked questions are the questions we get a lot from our audience. As a digital marketing agency that offers search engine optimization as a service, we included our insights into these SEO questions & answers. 

I hope these questions about SEO are the ones that were on your mind & you received proper answers through these blogs. Apart from these SEO questions & answers, we have many SEO related blog articles. 

If you need any digital marketing-related service, our team at DigiFix will be more than happy to help you. Contact us by visiting our website. 

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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?