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Having a proper website launch checklist is essential when you are having a new website.

Launching a website is a big deal. It’s the first step in sharing your message with the world. But launching a website doesn’t have to be stressful or intimidating. It can be fun, and it should be an exciting time for you and your team.

You’ve worked hard to get it ready, but there are many steps you need to take before launching. This website launch checklist will help you make your site ready for visitors so that you don’t have any nasty surprises when they arrive. This website checklist covers everything from making sure your website works on mobile devices to check the spelling of every page.


Website Launch Checklist

website launch checklist

1.Setup all essential web pages on your website

Websites with incomplete web pages have a higher bounce rate. For example, if you are a business owner when a visitor comes to your website, they look for contact details to make an inquiry or purchase. But if you have no contact information, that visitor will be disappointed & leave your website. Websites with incomplete web pages look unprofessional. 

That is why setting up all essential web pages is one of the essential steps of a website launch checklist. 

Following are five essential web pages your website needs before launching it.

  1. Home page

The home page is the 1st thing visitors see when they land on your website. The homepage is the most critical page on your website because it’s where you can entice visitors to stick around and learn more about what you have to offer. 

Homepages should be well-designed and easy to navigate. A homepage should have a brief description of what makes you unique, what a visitor will receive from you, & links that lead to other pages.

  1. About page

You can tell visitors more about your business, its history, vision, mission & team by using the About page. 

The About page should be written in the first person. For example, We are an award-winning website design company in Melbourne.  

It is better to include pictures of your team members if possible.

  1. Contact page

The contact page is where you can provide information on how people can get in touch with you. This page should include your company’s address, phone number, email address & links that lead to other pages as a form for submitting an inquiry or request.

  1. Services page

A services page is a great way to showcase your company’s offerings and attract new clients. You can divide this page into sections that include categories such as SEO, social media, copywriting, website design, and development. 

  1. Blogs page

A blog is a great way to keep your site fresh and updated. Regularly posting new content will also help you rank higher in search engines, as Google considers websites that are frequently updated to be more relevant than those that do not get updated often.

2.Create a Google Search Console account for your website.

When presenting the website launch checklist, we cannot forget about Google Search Console. It is a free tool from Google that helps to manage your website presence in search results. You can view your site performance, get notifications about website issues & many more. 

You can verify ownership of the website by adding a meta tag to your home page. Google Search Console allows you to add a meta tag to the home page. This tag notifies Google that this is the official website for the domain and helps prevent others from creating duplicate accounts for your site. 

To add this meta tag, log into your Search Console account and click “add a property.

3.Creating a Google Analytics account for your website.

Google Analytics is also a free tool from Google, like Google Search Console. It helps you to understand the performance of your website. 

The first thing you should do before the website launching is create a new Google Analytics account for your website. It allows you to track all of the activity on your website and see what pages are most popular among visitors. 

Google Analytics is the best free web analytics tool that you can use to track your website. 

You’ll get actionable insights that will help you improve your site, including

  • How many visitors are coming to your site 
  • What pages do they visit 
  • How long do they spend on each page 
  • How often do people come back 

It will allow you to monitor your site’s performance over time. 

To create an account, go to Google Analytics and sign in with your Google account. 

Click “Create new property” and follow the instructions. When you create your account, add the website’s URL. You can do this in the “Google Analytics Tracking Code” section of your admin page. When you have added this code and activated tracking, you should see data appear in your account within 24 hours.

4.Submit an XML sitemap to Google Search Console.

Search Console is Google’s webmaster tool that helps you understand how users interact with your site, diagnose issues and fix them. 

An XML sitemap is a document containing the URLs of pages on your website. It helps Google crawl your site more efficiently, & ultimately leads to better rankings.

To create an XML sitemap and submit it to Search Console:

  • Log into your website domain manager account and navigate to the Sitemaps tab under “Webmaster Tools”.
  • Click Create Sitemap on top or choose to Create New Sitemap from the dropdown menu (if already added). Then select an appropriate template from the list available for different websites such as blogs or eCommerce stores etc.

5.Check broken links.

Broken links are pages that no longer exist on your website. Those are a big problem for search engines because they can’t index and rank pages that don’t exist. 

  • Broken links also frustrate website visitors who click them and get nowhere. 
  • And broken links can be an indicator of poor-quality content on your site. 

If you have a lot of broken links on your website, it may be hard for search engines to understand the structure and context of your site. It will make it difficult for them to rank you well in SERPs. 

If you find a broken link on your website, it’s essential to fix it. You should also go through your site and check all of the links that point to other websites to make sure they are still active.

6.Double check for spelling & grammar errors on all pages.

This step is a must to do in a website launch checklist. Most web designers make this common mistake. When a visitor sees spelling & grammar mistakes, that will lead them to think that your website is unprofessional or poorly made. 

You can avoid this by having someone proofread your website before the website launching event. 

If English is not your first language, it is important to check spelling & grammar mistakes. You can use an online grammar checker to make sure everything on the web pages makes sense and flows well. 

There are a few ways you can perform this check:

  • Use Grammarly or another tool that checks for spelling and grammar as you write. Grammarly checks for spelling and grammar as you write. This tool is more effective than using a basic spell checker because it not only looks at the spelling of your words but also their context. 
  •  Use the Hemingway App to see how readable your content is. This tool highlights hard-to-read sentences and helps you identify areas where you could make your writing more concise and engaging.

7.Check the mobile-friendliness of your website.

Mobile-friendly websites are the new standard. There are two reasons for that. First, people use mobile devices to visit websites more than using other devices. Second, Google has been using its mobile-friendly algorithm since April 2015, and it’s even more important than ever to make sure your site is working properly on mobile devices. 

If your site is not mobile-friendly, you will lose visitors from Google search results.

Google’s Mobile-Friendly Test tool is a tool to verify that your site meets mobile-friendliness guidelines. The Mobile-Friendly Test tool is a free tool by Google that lets you quickly check if your website meets mobile-friendly criteria. 

If the test tool finds an issue, fix it before launching!

8.Create a custom 404 page.

When website visitors mistype a URL, they get a 404 error page. When they get an error page like this, they leave the website in frustration. 

To prevent this from happening, you can create a 404 error page that offers helpful tips and links to help them find what they’re looking for.

Default server error pages give a poor user experience & it is best to create your own custom 404 error page that is user-friendly and describes why the desired content is not available.

9.Have clear call-to-actions on your website.

A call-to-action (CTA) is a button or a link on your website that motivates people to take action. For example, sign up, subscribe to a newsletter, or purchase.

Call-to-actions are important for your website & should be where your visitors can easily see them. The CTA should always be clear and concise so that users know what to do when they click on it. 

Having clear call-to-actions will increase the chances of visitors completing their desired action, whether signing up for a newsletter or buying your product.

10.Have an SSL certificate.

SSL certificates are the best way to protect your website from cyber-attacks. An SSL certificate encrypts all your data, making it impossible for hackers to access any information about you or your customers. 

Having an SSL certificate also makes it easier for people to trust your site and helps boost conversion rates. It’s also important for improving your SEO rankings because Google now prefers websites with SSL certificates in its search results.

11.Include Terms of service & Privacy policy on your website.

This step is an essential part of your website launch checklist. 

You should have terms of service and a privacy policy on your website. It is essential because it helps you build trust with visitors, who are more likely to purchase from you if they trust that their information will be kept safe. 

A clear set of rules helps users understand what they can expect from your website, which makes them feel more comfortable sharing their personal information. 

The terms of service and privacy policy are important documents that outline how you will use the data collected from your website. It also informs users about their rights when visiting your site and what they can expect in return. By including these on your website, you demonstrate to visitors that you care about them and their privacy.


This website launch checklist will guide you through your website launch process. It is better to go through every step before launching your website. Because a single mistake can harm your business as well as your image. So, this checklist will help you launch the best website ever.

If you’re looking for someone to help with these steps or any other aspect of your website, feel free to get in touch. We are DigiFix, a top website design company in Melbourne. We have helped many businesses to get the best website according to their requirements. We are ready to give a free consultation for you.

Contact us : DigiFix

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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?