Are you are a business owner? Then you know importance of using digital marketing strategies to grow your business.

Traditional advertising techniques are no longer effective. Since your target audience is active on digital platforms, it’s essential to tap into those.

If you have decided to hire a digital marketing agency, you might wonder, “What are the services offered by a digital marketing agency?”

Because you can negotiate well with a digital marketing company when you know the services they offer.

So, in this blog, we thought to provide a list of the services offered by a digital marketing agency.

Business owners can use this digital marketing service list as a guidance when hiring digital marketing agencies in Australia.

Digital Marketing agency owners can use this list to compare their current services & what they need to add more. 

What is a Digital Marketing Agency?

A digital marketing agency is a company that helps businesses promote their products or services online. Instead of using traditional advertising methods like newspapers, TV, or billboards, a digital marketing agency focuses on reaching people through digital channels like websites, social media, search engines (like Google), email, and mobile apps.

A digital marketing agency can assist you in reaching your marketing objectives and expanding your business by providing digital solutions.

In a digital agency, there is a group of people who specialize in cutting-edge digital marketing strategies.

Do you want to know how to find the right Digital Marketing Agency for your company? You can read our blog article on How to select the right digital marketing agency.

Services offered by a Digital Marketing Agency:

1. Search Engine Optimization (SEO)

In simple terms, SEO stands for Search Engine Optimization. It is the process of enhancing the quality of your website content.

Think of it as giving a makeover to your business website & make it search engine friendly. Then, search engines like Google will place you in the highest ranks when an internet user searches for something related to your business. 

For example, someone searches Google “the best coffee shop near me.” If you are a coffee shop owner with a good SEO strategy, search engines think, “Hey, this website is what the person is looking for!” And then, it places you on the top of search results. 

SEO is essential to make your website appear for online searches related to your business, products, or services.

Let us see what these SEO agencies & experts can do for your business!

On-page SEO Services 

On-page SEO is about making your website better for search engines and users. SEO experts in digital agencies will review your website & build strategies to improve your search engine rankings & visibility. Below are some techniques you can expect from an agency.

Keyword Optimization: Carefully use relevant keywords in your content, headings, and meta tags to help search engines understand what your page is about.

Quality Content: Create helpful & informative content that engages users & keeps them on your site longer.

Meta Tags: Craft compelling meta titles and descriptions that encourage users to click when they see your page in search results.

Off-page optimization

Off-page optimization is essential to make your website more reputable & respected on online platforms.

That means getting good-quality backlinks from trustworthy websites, using social media to promote your content, and building relationships with influencers. By getting more high-quality links to your site, you show that your website is trustworthy and reliable.

Technical SEO

Technical SEO involves enhancing the technical parts of your website. It impacts the crawlability and performance of a website.  

Specialists in technical SEO make sure search engine bots can easily access your site and that it follows the right methods for website structure, how fast pages load, being mobile-friendly, and adding organized data.

Benefits of hiring an agency for your Search Engine Optimization (SEO) needs:

You can always work on SEO by yourself. But, hiring a digital marketing agency gives more benefits than working on SEO by yourself. Let’s see what those are. 

• An agency has a team of SEO experts with the necessary skills & latest tools for SEO. 
• They know the latest trends in the industry & algorithm changes. With that knowledge, they can help you to increase your website visibility, get more website traffic & increase your sales. 
• An agency can provide you with ongoing monitoring to make sure your website ranking is increasing.
• When you hire an agency, they will do all the tough stuff & free your shoulders. Then you can focus on other important things in your company. 
• When you hire an agency, you can get access to advanced SEO tools, reports & insights. 

So, hiring an SEO agency will help you increase your online visibility & get more leads & sales. 

Since I made SEO sounds super easy, you may think you can handle it yourself. Even if you can, it will be overwhelming because SEO requires constant monitoring. That is why hiring a digital marketing agency is the best solution.

As one of the top digital marketing companies in Australia, we have worked with many clients who messed up their SEO strategies and lost many potential customers. If you are in a similar situation, no need to worry. We are always here to assist you. Check out our SEO services. 

2. Web Design & Development Services

Web design and development is a service that a digital marketing agency offers to help businesses create a strong online presence. This service involves creating a website from scratch, ensuring it looks great and functions smoothly.

Here’s how it works:

Website Design: This part focuses on how the website looks and feels. Designers at a digital marketing agency ensure the website is visually appealing and reflects the brand. They choose the right colors, fonts, layouts, and images to create a welcoming, professional look. The goal is to make the website attractive and easy to navigate.

Website Development: This part focuses on the performance. Developers build and program the website, adding features like contact forms, online shopping carts, or customer account systems. They make sure the website loads quickly, works well on mobile devices and is secure from threats.

When you work with a digital marketing agency for web design and development, they spend time understanding your business, goals, and target customers. It helps them create a customer-focused website that sends the right message to your audience. A well-designed website by a digital marketing agency can be a powerful tool to attract visitors, generate leads, and grow your business.

At DigiFix, for example, we focus on building custom, highly engaging websites tailored to each client. Our team combines a deep understanding of what motivates people online with technical skills to create websites that bring in leads and help businesses grow.

With DigiFix, you’re not just getting a website, you are getting a professional team dedicated to building your brand and expanding your digital presence.

Hiring a digital marketing agency is beneficial because they will not only think about your company. They will consider what your target audience prefers as well.

Benefits of hiring a web design agency :

There are web design agencies that provide web design & development services. You can hire one, or you can hire a full-service agency to build your website. 

1. A web design agency has expert web designers who can create the perfect website that looks professional & attractive. 

2. A good website can build a strong online presence and increase the credibility of your company. So, a web design agency can help you with that. 

3. A web design & development agency can help you create a website that gives the best user experience with a responsive website. It will help you reduce the bounce rate of your website.

4. A web design agency provides ongoing support & monitoring to make sure your website is up-to-date, secure & performs well. 

5. A website design company will give you access to valuable reports & insights about your website to help you take decisions to increase your website performance. 

3.Affiliate marketing services

Affiliate marketing in search engine marketing is a performance-based marketing strategy in which you pay for conversions rather than traffic.

You team up with experienced bloggers or web owners of popular websites who can promote your products to their audience through search engines.

However, this process is hard to handle when you have other responsibilities. That is why hiring an agency might be a good idea. 

Let’s see some affiliate marketing services you can expect from an agency,

Partnership Setup: The agency identifies potential affiliates like websites, blog posts, or social media with an audience that might be interested in the business’s products or services.

Affiliate Recruitment: The agency reaches out to potential affiliates, informing the partnership opportunity & how they can earn commissions.

Promotion Material: The agency provides unique tracking links or promo codes that they can share with the audience. These links help the agency track which sales come from each affiliate.

Commission Payment: The agency calculates the commission earned by each affiliate based on the sales they’ve driven. They then pay commissions to the affiliates regularly, as agreed upon.

In essence, affiliate marketing services provided by digital marketing agencies help businesses grow their reach.

4.Pay per Click (PPC) Management 

In traditional marketing, there are newspaper ads and television commercials to increase brand awareness. But with the development of digital marketing, the trend is Pay per Click ads. 

So, what is PPC? 

Pay per Click or PPC is a type of paid online marketing. In PPC, the ad advertiser pays the publisher of the ad every time the ad gets a click. Examples of PPC include FB ads, Google ads, & Instagram ads.

5.Email Marketing 

If you are unfamiliar with Email Marketing , read our latest blog article on Ultimate Guide to Email Marketing.

Email Marketing is a type of marketing that involves sending emails to promote products and services to target audience. Email marketing is a great way to increase awareness about new products/ services or promotions. 

The purpose of email marketing : to generate leads, build relationships with the target audience, increase brand awareness, and engage with customers.

Benefits of email marketing : 

• Email marketing is a low-cost, quick & easy marketing tactic. 
• Email marketing increases brand exposure.
• Even small-scale businesses can benefit from email marketing.

Hiring a digital marketing agency to handle your email marketing campaign will give you peace of mind. Since they know the best tools & software for email marketing, your email marketing campaign will be more effective. 

6. Online Reputation Management (ORM) 

Unlike in the past, companies in this era need Online Reputation Management more. Online Reputation Management is managing the image of a person/brand or business on online platforms.

A company should routinely monitor its online reputation. More than 90% of people refer to online reviews before they buy from a brand. Customers prefer to purchase from brands that have positive reviews. 

Benefits of Online Reputation Management

1. Increase Sales 

A positive online reputation impact boosting sales of a brand. We live in a digital age and have access to information about everything online. 

So, people search and learn about the goods and services they want to buy. A person will be inspired to make a purchase from you if you have positive reviews. Usually, negative evaluations have the opposite effect. 

2. Build a positive brand image

3. Enhance the brand visibility

4. Build customer trust

Your brand’s credibility will be proven to consumers through a positive internet reputation, helping to lower some of their barriers. Having a positive experience with you, these clients might even turn into loyal customers.

You can hire a digital marketing agency that does Online Reputation Management. That way, you have nothing to worry about. They will make sure to build a sustainable & positive online reputation for your brand.

We as a Reputation management service agency in Australia, is more than happy to assist you in protecting your online reputation. We have helped many businessnes including small businesses maintain their online reputation at a higher level.

7. Social Media Marketing (SMM)

Social media marketing is a type of digital marketing that uses well-known social media platforms to meet your branding and marketing objectives.

However, it goes beyond simply setting up company accounts and posting whenever you feel like it. Social media marketing requires an adaptable long term plan with measurable objectives. Then onlin you can take data driven decisions.

At the moment, the most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. And there are billions of active social media users. Having a presence on social media platforms is essential to attract more customers. 

But social media marketing is a complex process. Understanding your target audience, creating digital marketing strategies & content & publishing requires more time. With other responsibilities on your hand, you can’t do social media marketing alone. Therefore, you can hire a good digital marketing agency for social media management.

Based on the creation of useful and relevant material, content marketing is a strategy for attracting more customers and engaging your audience.

This approach can draw in, engage, and add value to a brand’s target market. With this technique, you may improve brand perception and increase revenue for your company.

Content Marketing is on the digital marketing services list provided by agencies. 

If you like to know more about Content Marketing, read our blog article on Ultimate Guide to Content Marketing.

9. App Development Service

App development is also one of the services offered by a digital marketing agency that helps businesses reach and engage their customers on mobile devices.

In simple terms, app development is the process of creating mobile applications (apps) that people can download and use on their smartphones or tablets.

Here’s what app development involves:

Understanding the Purpose: When you partner with a digital marketing agency for app development, the agency works to understand your business goals and what you want the app to achieve.

For example, do you want an app that lets customers shop for products, book appointments, or just stay updated with the latest news from your brand? Defining the purpose helps the agency design an app that meets your business needs.

App Design: Similar to website design, the design phase focuses on how the app looks and feels. Designers work to create an attractive layout that is also easy to use. They make sure buttons, icons, and menus are placed in a way that users find intuitive and enjoyable.

The goal is to make the app visually appealing and straightforward so users feel comfortable using it.

App Development: This phase involves the technical work of building the app’s features and functionality. Developers write code to ensure that the app works correctly and includes all necessary features.

They also make sure the app is responsive, loads quickly, and runs smoothly across different mobile devices and operating systems like iOS (Apple) and Android.

Testing and Launch: Before the app goes live, the agency tests it thoroughly to catch any bugs or issues. They make sure the app works as expected, is secure, and provides a smooth user experience. Once everything is ready, they launch the app on app stores like the Apple App Store and Google Play Store, where people can download and start using it.

Updates and Maintenance: After the app is launched, the agency often provides ongoing support and updates. This can include fixing any new issues, improving features, and adding updates to keep the app current and compatible with the latest mobile technology.

In summary, app development from a digital marketing agency gives businesses a way to connect directly with customers on their mobile devices. Apps created by an agency are customized for each business, focusing on delivering the right message and creating a positive user experience.

At DigiFix, for example, we create custom apps tailored to our clients’ needs, helping them expand their reach, engage customers, and create new growth opportunities. A professional digital marketing agency can build an app that’s more than just functional—it becomes a powerful tool for customer engagement and brand loyalty.

10. Graphic Design

Graphic design is a service offered by digital marketing agencies to help businesses visually communicate their message and brand identity. Through graphic design, agencies create eye-catching and meaningful visuals that attract and engage customers.

This service can include everything from logos and social media graphics to brochures, advertisements, and website visuals.

Here’s what graphic design entails:

Understanding the Brand and Message: Before starting any design work, the agency will spend time getting to know your brand and the message you want to communicate. This step ensures that all graphics align with the business’s goals, values, and audience preferences to build brand well.

For example, a playful, vibrant style might be used for a children’s brand, while a professional, clean look may suit a corporate business.

Creating Visual Identity: This includes designing key elements that represent the brand, such as logos, color schemes, and typography (font styles). A memorable logo and consistent use of colors and fonts help establish a brand’s visual identity, making it easy for customers to recognize and connect with the brand.

Designing Marketing Materials: Agencies create graphics for a variety of marketing channels, including social media posts, infographics, email banners, advertisements, and posters. These designs are tailored to each platform to ensure they look good and capture attention, whether they’re viewed on a small mobile screen or a large billboard.

Web and App Graphics: Graphic design also covers visuals for websites and apps. This includes banners, icons, images, and other elements that contribute to an appealing and user-friendly experience. Good design makes a website or app look professional, easy to navigate, and visually engaging.

Consistency Across Platforms: A professional agency ensures that all graphic elements are consistent across different platforms and materials. Consistency reinforces brand identity and helps customers quickly recognize and trust the brand, whether they’re seeing it on social media, in an email, or on the business’s website.

At DigiFix, for example, our graphic design team combines creativity and an understanding of human psychology to create designs that engage and persuade audiences. We tailor our graphics to help businesses stand out, tell their story visually, and make a lasting impression.

Conclusion

This blog explained some common services offered by a digital marketing agency. Many businesses now hire a 3rd party digital marketing agency to handle their digital marketing-related tasks because they realized the benefits of digital marketing.

When you read this article, you can get an idea of what services you need from an agency. It is important to have a good understanding of all the services offered by a digital marketing agency. Even though an agency offers many services, you will not need all of them. You can decide which services you need according to your business goals. 

If you need any Digital marketing service, our talented team at DigiFix is more than happy to help you. Visit our website to contact us. 

You may like the following articles as well,

How to find the right digital marketing agency 

Guide to Email Marketing

Ultimate Guide to Search Engine Optimization