Step-by-step simple guide to create LinkedIn Page

With over 700 million users and counting, LinkedIn has established itself as the leading professional networking platform worldwide. It presents a remarkable opportunity for businesses to boost their online presence, reach potential clients and employees, and drive growth and success.

In this blog, we will explain how to create LinkedIn page for your business. This step-by-step guide shows you how to Create LinkedIn company page & also highlights what you should do after creating a page to grow your audience. Building your page is a piece of cake if you follow these steps.

What is LinkedIn?

LinkedIn is the most famous professional social network so far. Unlike other social media platforms, LinkedIn helps you to build your professional life.

LinkedIn is the best place to connect with people at a professional level, show your talents, skills & work experience & build a network. A LinkedIn user can achieve many benefits by being on this amazing platform.

Why should I create LinkedIn page?

According to Hootsuite, LinkedIn is the largest and most active professional networking platform. It has a user base of over 720 million people, & 55 million companies. It’s a bustling hub of professional networks & opportunities for users and businesses.

So, why should every company create LinkedIn page for their business? 

1.Lead generation

LinkedIn is a powerful platform to improve brand exposure and product visibility. In fact, being on LinkedIn can raise purchase intent by an impressive 33%. Decision-makers and professionals actively use LinkedIn. So, it gives companies an excellent opportunity to show their products/ services & get noticed by potential clients or customers.

2.Recruitment of employees.

LinkedIn is the perfect place for talent acquisition. Every minute, three people are hired through LinkedIn. LinkedIn is the go-to place if a company wants to hire people with higher skills & experience.

3.Publicity

LinkedIn is a valuable platform for media outreach and public engagement. It helps companies to share news, updates, and achievements with their audience. LinkedIn improves the company’s credibility and keeps the public well-informed about the latest updates.

4. Discoverability

Creating a Company Page on LinkedIn aligns with good Search Engine Optimization (SEO) practices. Having a presence on this prominent platform helps companies appear in search results, making it easier for potential customers, clients, or partners to discover them.

How to create LinkedIn page?

Refer below steps to create a LinkedIn Company page for your business.

1.Create a personal LinkedIn account.

If you want to create your page for business, the 1st thing to do is create an Individual account. This account will be the administrator of the company page. You can add additional page managers later. After you create an individual account, log into it. 

2.Click the “For business” option.

When you log into your personal account, you will see the “For business” icon in the top right corner. Click that option & scroll down a little bit. Then you will see the “Create a company page” option & click it.

3.Select the type of page you want to create.

LinkedIn gives you 03 options to select a Company page, a showcase page & educational institute page.

A showcase page is suitable for businesses with different product lines & wants to promote them individually. Companies can expand their LinkedIn presence beyond their main page. 

Showcase pages appear on the main company page under Affiliated pages. 

 

4. Add details of your business.

The next step is to fill in your business details. You have to fill below information,

• Page name
• Website
• Industry
• Organization size
• Organization type
• Company logo
• Company tagline

5.Click “Create page.”

When you fill in all the necessary details, click “Create page.” Now you have a brand new LinkedIn company page for your business.

Tips to create LinkedIn company page effectively:

1.Add a high-quality & attractive profile image & banner.

The 1st thing someone will see about your company page is your profile image. So, it has to build a positive 1st impression about your whole company. 

According to LinkedIn, company pages with good profile images get 06 times more visitors than pages without. 

The best practice is to add your company logo as the profile picture. And you can create the profile banner as you wish. Make sure the sizing of both images is according to the standards.

2.Craft a convincing About Us paragraph and include relevant keywords.

Crafting a compelling About Us section for your LinkedIn Company Page is necessary to attract potential customers & showcase your brand effectively. Use relevant keywords to optimize it and engage visitors. 

Keep it straightforward, ideally under 2,000 characters, while delivering essential information about your company. Use a simple tone and focus on business goals to ensure broad comprehension.

The About Us section should tell your company story and highlight the value of your products or services. Just like other social profiles, address the following six essential questions about your company:

1. Who are you?: Introduce your company, highlighting its identity and mission.
2. Where are you based?: Add your location to establish a presence and relevance.
3. What do you offer?: Clearly express the products or services you provide, highlighting their benefits.
4. What are your values?: Showcase core values and principles, reflecting your ethos.
5. What is your brand voice?: Describe the tone and personality that defines your brand’s communication style.
6. How can people contact you to learn more?: Provide contact details or links for further details.

Refer below example,

3.Share quality articles with your audience.

Posting quality articles on your company page helps to optimize your page. You can write longer articles, but it’s better to keep articles between 500 to 1,000 words. Add images, links, and quotes to make them interesting.

By sharing quality articles on your LinkedIn Company Page, you can establish your brand as a thought leader and attract a more engaged audience. 

4.Share quality images.

LinkedIn’s data shows that adding images to your posts can significantly boost user engagement. Posts with images increase up to 2x in comments compared to text-only posts. 

LinkedIn suggests trying image collages or combining 3 to 4 images into one post.

Sharing visually appealing content doesn’t require you to be a photography expert. Simple and impactful images can resonate with your audience and improve their overall experience. Visuals capture attention quickly and convey information more effectively than text.

5.Video content engages more with your audience.

Compared to static content like text and images, video content receives 05 times more engagement. Nevertheless, the real standout is Live Video, which takes user interaction to a whole new level with an incredible 24 times more than static content.

When you go live, your followers receive notifications, motivating them to join and participate in the conversation. The live videos allow you to answer questions, reply to comments, and make them feel more connected to your brand.

So, consider including Live Video in your LinkedIn marketing strategy to boost your reach and impact on this professional social platform.

6.Ask your employees to update their job titles on your company page.

Now that your company has a LinkedIn page, it’s essential to encourage your employees to update their profiles accordingly. This step can have significant benefits for both the employees and your company.

To link their profiles to your company page, employees can follow the below steps:

1. Open their LinkedIn profile.
2. Find the “Experience” section, which lists their current job position.
3. Start typing your company name.
4. LinkedIn will search for matching company pages. Employees can select your company’s LinkedIn page from the search results.
5. Save the changes.

So, what are the benefits of doing this?

When employees link their profiles to your company page, their connections can easily find & visit your company’s LinkedIn page. It will increase the visibility of your page. 

Prospective employees often research a company’s LinkedIn page before applying. When they see employees linked to the company page, it forms a positive impression and can attract the best talent to your company.

Overall, asking your employees to update their LinkedIn profiles with your company page is a powerful way to use the collective network of your workforce to boost your company’s online presence & reputation.

In conclusion, this blog explains how to create LinkedIn page. A LinkedIn company page is a game-changing method for businesses seeking to succeed in the digital era. LinkedIn offers a special and effective platform to show your brand, reach your target audience, and establish your authority in the industry.

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