Digifix digital marketing agency Australia

The use of pay-per-click advertising is an excellent marketing strategy for your company. In this article, we’ll go through a simple yet powerful digital marketing approach that you can use to advertise your items while also driving traffic to your website and eventually increasing sales.



PPC, also known as pay-per-click marketing, is a method of online marketing in which advertisers pay a charge each time one of their advertisements is clicked. Simply put, you only pay for advertising if and when your advertisement is clicked on. It is, in essence, a means of ‘purchasing’ visits to your website in addition to producing organic online traffic to your site.


Benefits of PPC 

  • Optimised PPC is a cost-effective method of obtaining focused traffic to your website. 
  • When someone searches for a similar phrase, your ad will be featured on the first page of the results.
  • This means that your ad will be seen by more people, which means more exposure for your brand and more visitors to your website.


For whom is PPC?

When it comes to small companies, pay-per-click (PPC) advertising is great since you have the ability to choose how much money you are ready to spend on each keyword, allowing you to better regulate how much money you will be paying when your advertisements are shown. In essence, this guarantees that the money you spend on advertisements is not squandered, since you are more likely to attract more individuals who are interested in your product as a result of your advertising efforts.

Google Ads is the most widely utilized pay-per-click advertising network in the world. You may use the platform to design campaigns that will display across all of Google’s products and services. It is critical to choose the most appropriate ad format and keywords since Google Ads ranks prospective advertisers based on the quality, relevance, and size of their ads, as well as the amount of money they are willing to offer.

PPC Trends in 2022


PPC automation refers to the process of using technology to manage and improve your pay-per-click (PPC) ad campaigns and campaigns. In order to capture the right traffic and generate better conversions while saving money, there are several PPC automation tools available that will allow you to automate PPC research, bidding, and more. By leveraging data, you can capture the right traffic and generate better conversions while saving money.



After seeing platforms that were formerly recognized as a strong and reliable companies go down for brief periods of time due to “external circumstances,” we believe it’s reasonable to claim that the classic phrase “don’t put all your eggs in one basket” is applicable in this case. If you’re still advertising on just one channel, it’s time to broaden your reach and rethink your PPC campaign strategy if you want to take advantage of the algorithms’ flaws.


The key to achieving success in 2022 will be to expand your reach beyond Google advertising and to use a variety of other channels. Your chances of being successful are increased when you use a variety of advertising channels. Expanding your reach, spending, and message control are all possible with this tool.


When you diversify your portfolio, you have the ability to be more responsive, which puts you in the greatest position to reach your objectives. As the demands of the firm change, you may re-adjust your budget in order to take advantage of further growing possibilities.


Responsive Search Ads

As of 2022, Google’s Expanded Text Ads (ETAs) will no longer be available since the company is urging all marketers to switch to Responsive Search Ads (RSAs). Advertising that allows an advertiser to provide various headlines and descriptions for a search engine advertisement is known as responsive search advertisements (also known as responsive search ads). This implies that you may have up to 15 different versions of titles and four different descriptions for a single ad.


Conversion Tracking

When a customer interacts with your advertisement, conversion tracking is a powerful tool developed by Google Ads that allows you to determine how well your ad campaign is performing by measuring lead generation, sales, downloads, and other key actions that occur after a customer interacts with your advertisement.

The information you get helps you to determine what is working and what isn’t, allowing you to optimize your advertising, text, keywords, and landing pages as needed. Identifying your desired conversions is straightforward, and setting up PPC conversion monitoring across all of your ads is straightforward as well.


Artificial Intelligence 

Artificial intelligence is transforming the world in general, and its economic effect is predicted to reach $15.7 trillion by 2030, according to the World Economic Outlook. When it comes to pay-per-click advertising, artificial intelligence will assist marketers to design more successful ad campaigns, and it will be especially valuable for:


-Predict the click-through rate (CTR) of future advertisements.

-Calculate the influence of advertisements on quality ratings.

-Determine the chance of a given consumer becoming a paying customer.

-Examine the bids that are most likely to generate the most traffic.


As artificial intelligence (AI) learns more about the habits of your target audience, it will be able to develop more correctly targeted advertising, which will increase the effectiveness of your PPC campaigns. And it is not only Google or Bing advertisements that will be affected; artificial intelligence has a huge influence on Amazon Ads as well.



The importance of PPC depends on a business’s ability to effectively assess their data, make modifications to ad campaigns, wait for fresh data to come in, and then evaluate the impact of their changes. This type of advertising is incredibly data-rich and allows marketers a very fine degree of data, and ad control.


If you need any help in creating your marketing campaigns including PPC , our team at Digifix is more than happy to help you. 


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Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?