SEO Services for Lawyers: Get More High-Quality Leads

Are you a lawyer or law firm struggling to stand out in a sea of online competition?

Every month, thousands of Australians search for legal help. Terms like “law firm near me” and “personal injury lawyers near me” are searched thousands of times monthly. The LawPay 2023 Benchmark Report shows that Google is the top source of new clients for law firms. It’s not just about being found online; it’s about being found by the right people at the exact moment they need your help.

Without a strong SEO strategy, your firm is missing these high-intent clients. They’re searching for your expertise, but they’re finding your competitors instead.

For legal professionals, a strong online presence is a must. A targeted SEO strategy connects your firm with clients who are actively seeking your legal services. We know that attracting the right clients is key to your firm’s growth. Let’s see how a targeted SEO strategy can change your firm’s online visibility.

Key Takeaways

• Google is the number one source of high-quality leads for law firms.
• Thousands of people are searching for legal help every month.
• SEO connects your firm with clients at the exact moment they need your services.
• A targeted SEO strategy focuses on attracting clients who are ready to take action.
• Local SEO is critical for law firms, as most searches include “near me” or location-based terms.
• Quality content and a strong online presence build trust and authority.
• Investing in SEO delivers a measurable return by attracting clients who are actively seeking legal assistance.

Understanding SEO for Legal Practices

For lawyers, knowing how to use search engine optimisation is very important. Today, people first look for lawyers online. If your firm isn’t easy to find, you miss out on many clients.

Good SEO helps connect your skills with people who need them. It’s a key way to reach out to clients.

Importance of SEO in the Legal Industry

Why is SEO for lawyers so important? The legal field is very competitive. Clients have many choices.

When someone searches for “divorce lawyer in Sydney” or “personal injury solicitor near me,” they need help fast. If your firm isn’t on the first page, you’re hard to find. SEO for law firms helps you meet clients when they need you most.

SEO is vital for law firms:

• Builds Credibility and Trust: A top-ranked website is seen as more trustworthy by clients.
• Targets High-Intent Clients: SEO brings in people actively looking for your services, leading to better clients.
• Cost-Effective Marketing: Unlike ads, SEO keeps bringing in clients even when you’re not paying.
• Levels the Playing Field: A good website lets small firms compete with big ones.

In Sydney, a local SEO strategy is essential. A generic approach won’t work. You need to know the local legal scene well. Experts in SEO for law firms in Sydney can help you stand out.

“A firm’s online visibility is now as critical as its legal library. You wouldn’t ignore a major case law update, so why would you ignore how 90% of new clients find you?”

SEO for lawyers is an ongoing effort. It builds a strong online presence that shows your expertise. It’s not about fooling algorithms; it’s about showing your value to those who need your help.

Key Components of Lawyers SEO Services

Building a strong online presence for law firms needs a detailed plan. We focus on three main areas: your website’s content and design, your online authority, and the technical setup. Together, these parts make a strong digital marketing plan for lawyers that draws in and keeps clients.

On-Page SEO Strategies:

On-page SEO makes your website better for visitors and search engines. It’s where your digital marketing for lawyers plan comes to life for clients. We do deep keyword research to find what your clients are looking for, like “family lawyer Sydney” or “commercial lease lawyer.”

We then write content that answers those questions. We make sure title tags, meta descriptions, and header tags are filled with the right keywords. But it’s more than just keywords. We aim to give the best answer to a search query.

We make your service pages, blog articles, and FAQs clear and detailed. This way, both users and search engines can see the value in your content.

Off-Page SEO Techniques:

Your website’s reputation is shaped by how others see it. Off-page SEO, like backlinks from other sites, shows search engines you’re trustworthy. For law firms, this means getting links from local directories, legal publications, and other respected sites.

We use ethical ways to get these links, like being mentioned in legal publications or creating content that others want to link to. This makes your firm look like a leader in the field and shows search engines you’re reliable.

Technical SEO Essentials:

Technical SEO is like the foundation of your website. It makes sure search engines can find and understand your site. Our technical checks cover important areas:

• Site Speed & Performance: A slow site is bad for users and search engines. We make your site fast by optimising images and improving hosting.
• Mobile-First Indexing: Most searches are on mobile. We make sure your site works well on phones.
• Site Architecture & Indexability: We make your site easy to navigate for users and search engines. This includes fixing sitemaps and robots.txt files.

By making your site technically sound, we lay a strong base for all SEO efforts. This ensures your great content and links are supported by a solid technical setup.

Why Choose Professional SEO Services

Law firms need to think about digital marketing. Choosing professional SEO services can make a big difference. It helps them get more clients or stay hidden from them.

Trying to do SEO yourself or with junior staff can be tough. Search engines, local search, and legal details are complex. That’s why expert help is key.

Professional SEO is not just about more website visitors. It’s about getting the right clients who need your legal help. Our way makes your marketing money work hard, not just spend it.

Legal Marketing Expertise:

Legal marketing is tricky and needs special knowledge. Our team knows a lot about the legal field. We help law firms get more clients.

We mix technical SEO with content that answers client questions. We make content that helps, not just search engines. This builds trust, which is very important in law.

Time-Saving for Legal Professionals:

Lawyers should focus on law, not SEO. Our services let you do what you’re best at. We handle your online presence.

Think about the time you’d spend on SEO yourself:

Professional lead generation for lawyers through SEO is better than doing it yourself. The table shows why. It’s more efficient and effective.

Maximising Your SEO ROI

SEO is a long-term investment. It brings in clients at a lower cost over time. These clients are looking for legal help.

We make sure your SEO money works hard. We focus on:

• Quality over quantity in backlink building
• Conversion-optimised landing pages
• Local SEO strategies for your service areas
• Regular performance analysis and strategy adjustment

Working with us means more than just a service. You get a partner. We help your SEO work hard for you. Our legal knowledge helps build trust with clients.

Good lead generation for lawyers needs more than SEO. It needs understanding clients, legal ethics, and clear communication. Our special approach gets you the right clients for growth.

The Critical Role of Local SEO for Law Firms

In today’s world, your best clients might be just a few kilometres away. For law firms, local SEO is key. It helps clients find you when they need legal help fast.

When someone searches for “family lawyer near me” or “car accident lawyer in [City Name]” on Google, it’s a big moment. Being seen in these moments can mean a new client or a missed chance. For law firms, getting good at local SEO is not just nice; it’s essential.

Why is Local Search is Non-Negotiable for Legal Practices?

Think about when you need a service. You search for “near me” or include your area in your search. Clients looking for legal help do the same. They want a local lawyer.

Many searches, like “law firm near me,” show this. These searches are from people who really need help. If your firm isn’t easy to find for these searches, you’re invisible to those who need you.

Local SEO for lawyers is about being seen without crossing any lines. It’s where ethics and local SEO meet. You need a plan that shows you without breaking any rules.

Optimising Your Google Business Profile for Maximum Impact:

Your Google Business Profile is like your digital shopfront. It’s often the first thing people see. If it’s not good, they might not call you.

Optimising it takes a few steps:

• Complete Every Section: Fill out every field you can, like description, services, and hours.
• Accuracy is Key: Make sure your Name, Address, and Phone Number (NAP) are the same everywhere online. If they’re not, it confuses people.
• Use Rich Media: Add good photos of your team, office, and community work. It makes you seem real and trustworthy.
• Use Keywords: In your GBP description and posts, include the services you offer (like “family law” or “personal injury lawyer in [City]”).

The Power of Local Citations and Client Reviews:

Your local SEO starts with citations and reviews. A citation is when someone mentions your NAP on another website. The more you have on good sites, the more Google trusts you.

But, reviews are even more important. Online reviews are like modern word-of-mouth. Lots of good reviews can make people choose you over others.

Here’s a simple plan for local SEO for law firms:

This plan helps you be seen when people search for “divorce lawyer near me” or “estate planning attorney.” Remember, your goal is to be the top choice in your area. A good strategy, like the one in this guide on finding the best keywords for lawyers, is key.

Conducting Keyword Research for Legal Services

Every good legal SEO for lawyers plan starts with deep keyword research. It’s not just guessing what people might search for. It’s about knowing exactly what they’re looking for when they need legal help.

We look for specific phrases, not just general terms. This way, we can connect with clients when they really need us.

Imagine it like a digital chat. When someone searches “what to do after a car accident in Sydney,” they’re showing a clear need. Our job is to make sure your firm shows up when they search like that.

This means we do a lot of research to find the exact words your clients use. We make sure your content meets their needs.

Finding High-Value Keywords

High-value keywords turn visitors into clients. They’re terms that lots of people search for and are ready to act. In law, these are often about location and specific problems.

For example, “family lawyer in Brisbane for child custody” is a valuable search. It shows someone is serious about finding a lawyer. We use tools to find these specific searches, aiming for the most valuable clients.

The Power of Long-Tail Keywords

Long-tail keywords are very powerful in SEO for lawyers. They’re longer, more specific searches that show someone is ready to decide. Like “how to contest a will in New South Wales.”

These searches have less volume but more intent. They’re looking for a lawyer for a specific problem. By answering these questions, your firm becomes a trusted solution.

Tools for Effective Keyword Research

Good keyword research needs the right tools. We use a range of tools to make our strategy strong.

• Google Keyword Planner & Trends: These tools help us understand search volume and trends. They’re great for finding terms like “unfair dismissal lawyer.”
• SEMrush & Ahrefs: These platforms help us see what keywords competitors rank for. They show us how hard it is to rank for certain terms and what keywords send traffic to competitors.
• Answer the Public: This tool finds long-tail, question-based searches. It’s great for finding specific questions like “What are my rights after a car accident in Victoria?”

We use data from these tools to create a detailed keyword strategy. We don’t just find keywords; we plan them out. This way, your SEO for lawyers targets clients at every stage of their legal journey.

Content Marketing Strategies for Law Firms

In today’s world, people choose a law firm for more than just legal help. They look for a trusted advisor. Content marketing helps law firms share valuable info to attract and engage clients. It’s about being seen as the expert in your field.

We help you create a content plan. This plan builds trust and shows your expertise. It connects with clients before they need to call you.

Types of Content That Build Trust

Trust is key in legal relationships. Clients need to trust your knowledge and honesty. Your content is your chance to show them that.

Creating helpful content makes your firm a reliable source. We focus on answering your clients’ real questions. This includes guides, case studies, and checklists.

For example, a guide on what to do after a car accident is very useful. It shows you’re ready to help.

Consider making e-books or whitepapers on legal topics. These in-depth resources show your knowledge. Infographics can also explain legal processes in a simple way.

The goal is to be the first choice for legal advice. When someone needs a lawyer, they should think of you.

The Power of Legal Blogging:

A good legal blog is key to a strong content strategy. It improves your search rankings and shows your knowledge. Regular blogging on topics like family law or property updates is important.

It’s not just about posting anything. It’s about addressing local concerns. For example, a post on personal injury at a Sydney construction site is more useful than a generic overview.

A blog lets you control your message and show your expertise. It helps demystify legal concepts. This builds trust and makes you an educator and advocate.

For a detailed guide on optimising your content, check out our SEO checklist for law firms.

Engaging Clients with Video Content:

Video is essential in digital marketing for lawyers. It’s a personal way to connect with clients. Short videos answering legal questions or explaining processes are very effective.

For example, a two-minute video on your first meeting with a family lawyer can ease anxiety. It shows you’re approachable and client-focused.

Video content is versatile. You can make explainer videos or host live Q&A sessions. This makes your digital marketing for lawyers more dynamic and human.

A strong content marketing strategy is not just one blog post or video. It’s about creating a stream of valuable content. This builds trust and converts website visitors into clients.

Building Authority with Quality Backlinks

In the digital world, being seen as an expert isn’t just about what you say. It’s also about what others say about you. Getting backlinks from trusted sites is like getting a thumbs up from someone you respect. For lawyers, getting these links is key to attracting clients and showing you’re a top legal expert.

Why Backlinks Are Your Digital Endorsements:

Think of each quality backlink as a vote of confidence. When a respected site links to yours, it means your content is valuable. This helps search engines see you as trustworthy. For lawyers, links from legal news or industry sites are very important. They help you get seen in search results and attract quality leads.

Ethical Strategies for Sustainable Link Building

Today, building links is about creating great content and engaging with your field. Here are some ways lawyers can do it right:

• Authoritative Guest Posting: Write expert articles for legal sites or blogs.
• Data-Driven Studies: Publish original research or reports that others will link to.
• Resource Creation: Make free tools or guides that become must-haves, earning links.

Make something so good that others want to link to it. For more on building your profile, check out our guide on how to get backlinks for your.

Monitoring and Maintaining Your Backlink Profile

Building links is just the start. Keeping your backlink profile healthy is key. You need to watch for:

• New, High-Quality Links: Find new, authoritative links that boost your site’s authority.
• Toxic or Spammy Links: Watch for bad links that could harm your site’s reputation, and disavow them.
• Lost Links: Find broken or removed links that need updating or re-engagement.

By managing your backlinks well, you keep your site’s profile strong. This makes your backlinks a valuable asset for attracting clients, not a problem. Focus on building links ethically and keep a close eye on your profile to boost your firm’s online presence.

Crafting Compelling Meta Tags and Descriptions

Your meta tags are like a shop window and a sign of opening hours. They are the first thing people see before they click. A good title tag and meta description can make people choose your law firm.

For lawyers, trust and credibility are key. This first impression is like a digital handshake.

Lawyers SEO Services see these snippets as prime advertising space. We aim to answer users’ questions before they click. This boosts your visibility and click-through rates.

Writing Title Tags That Get Clicks:

Your title tag is like a headline. It’s the first thing people see. A good title tag should mix keywords and marketing appeal.

Keep it short to avoid being cut off. Put your main keyword and location first. For example, “Family Law Solicitors Sydney | Expert Divorce & Custody Lawyers” is better than “Our Law Firm.”

Does your title tag promise something your page can deliver? It should match the page’s content and offer a benefit.

Creating Compelling Meta Descriptions:

Think of the meta description as a short elevator pitch. It’s not a direct ranking factor but is very persuasive. This is your chance to speak directly to a client’s needs.

For law firms, this is where you show expertise and care. Instead of a generic description, create a mini-call-to-action. For a personal injury page, say: “Suffered an injury that wasn’t your fault? Our Sydney-based personal injury lawyers have secured over $XXm for clients. Get a free case review.”

Use action verbs and include a primary keyword naturally. Even if the description isn’t always shown, a good one can make people click your link.

The Direct Impact on Click-Through Rates:

A good title and description can boost your Click-Through Rate (CTR). A higher CTR sends a positive signal to search engines, which can help your rankings.

Consider two search results for “employment lawyer Brisbane.” One is generic, the other is detailed. Which one would you click?

Optimising for CTR is key in Lawyers SEO Services. We test different tags and refine them to act as free ads for your site.

Measuring SEO Success with Analytics

For law firms, investing in SEO for lawyers is smart. But how do you know it’s working? The answer is in the data. This section will show you how to use data to improve your SEO.

Tracking Key Performance Indicators (KPIs)

What gets measured gets managed. For law firms, not all website visits are the same. The right KPIs show if the right people are finding you and taking action. The most important metrics for a law firm’s SEO are:

• Organic Traffic Growth: This shows if more people are finding your site without paying for ads.
• Keyword Rankings for Target Terms: Are you getting higher in search results for important terms? This shows if your content is getting noticed.
• Click-Through Rate (CTR) from Search: A high ranking is useless if no one clicks. Monitoring CTR shows if your titles and descriptions are interesting.
• Lead and Conversion Rate from Organic Search: This is the most important KPI. It shows how many visitors from search become leads or clients.

By focusing on these KPIs, you understand the quality of your traffic and its impact on your business.

Essential Tools for SEO Reporting

You can’t manage what you don’t measure, and you can’t measure without the right tools. For a full view of your law firm SEO performance, you need a few key tools. Google Analytics and Google Search Console are essential and free. Google Analytics shows user behavior, while Search Console gives important data on your site’s performance in Google Search.

For deeper insights, tools like SEMrush or Ahrefs are great. They help you track rankings, analyze competitors, and find new keywords. The goal is to have a clear dashboard where you can see your key KPIs easily. This data helps you make smart decisions. For more on setting up these reports, check out our comprehensive analytics guide.

Using Data to Refine Your Strategy

Data is powerful when it leads to action. If a page is ranking on page two, updating the content could get it to page one. If a blog post is getting traffic but not converting, maybe the call-to-action needs to be stronger.

Regularly analyzing your SEO data helps you make quick changes. You can focus on what works and improve it. This cycle of measure, analyse, and optimise turns your website into a tool for getting clients.

The goal of measuring SEO for lawyers is not just to collect data. It’s to gain clarity. It helps your firm move from hoping your marketing works to knowing what works and why. By tracking the right KPIs with the right tools, you can make informed decisions. This turns online visibility into a reliable stream of qualified client enquiries.

The Role of Social Media in Legal SEO

Social media helps your law firm’s SEO a lot. It makes your content reach more people. This builds your online authority.

Enhancing Your Firm’s Online Presence:

Your social media is like a first impression. It shows your firm’s expertise and values. A strong profile makes your firm look good.

Sharing your website content on social media helps. It brings more people to your site. This makes your site look good to search engines.

Social Media Marketing for Lawyers:

Good digital marketing for lawyers on social media is key. Choose platforms where your clients are. LinkedIn is good for B2B, while Facebook or Instagram builds community trust.

Share insights and explain legal things simply. This makes your firm a thought leader. Good social media helps your SEO.

Engaging with Clients on Social Platforms:

Social media is for talking back and forth. It makes your firm seem real and trustworthy. Answering questions and comments builds trust.

Keep your content fresh with law firm social media post ideas. This creates a community around your firm. A community helps your content get seen more.

Social media and SEO work together. Quality content on your site gets shared. This brings more people to your site, which makes your firm look good to search engines.

Avoiding Common SEO Mistakes for Law Firms

Having a strong online presence is key for law firms. But, there are many ways to go wrong. We’ll show you how to avoid these mistakes and make your SEO strategy strong.

Getting good search results isn’t about quick fixes. It’s about creating a trustworthy site that search engines and people like. We help you build that.

The Dangers of Over-Optimisation

Keyword stuffing is a big no-no. It’s when you use too many keywords in your content. Search engines see this as trying to cheat and might penalise you.

We make content that’s good for users and search engines. This way, your site gets more visitors over time. It’s all about “lead generation for lawyers” done right.

The Necessity of Mobile Optimisation

Most web traffic comes from mobiles. Google now looks at mobile sites first. If your site isn’t mobile-friendly, it will suffer in search rankings.

It’s not just about making your site look good on phones. It’s about being fast, easy to use, and having content that’s easy to read. A slow site will lose visitors fast. We make sure your site works well on all devices.

The Importance of Fresh, Updated Content

Search engines and users like sites with new, useful info. Old content means your site might not be the best choice. Law firms need to post new content often.

This means more than just blogs. We help you create a content plan. This includes:

• Legal Updates: Blog posts on new laws that affect your clients.
• Service-Specific Pages: Detailed pages for each legal area.
• Client-Focused Q&As: Answers to common legal questions for lead generation for lawyers.
• Case Studies: Showing off your firm’s successes.

By avoiding these mistakes, you build a strong SEO plan. This plan helps you get more leads for lawyers.

The Future of SEO for Legal Practices

SEO for law firms is changing fast. It’s all about how people search and the tech behind it. To stay ahead, your firm needs to keep up with search engines and user habits. We help your firm evolve with the search world.

Voice Search and Legal Queries

Voice search is changing legal queries. People now ask smart speakers like “OK Google, find a family law attorney near me.” These questions are long and specific. For lawyers SEO services, focus on question-based keywords and local phrases.

Your content must answer these questions clearly. This way, you can catch more search traffic.

AI and the Future of Search

Artificial intelligence is changing search results now. Google’s AI gives direct answers from trusted sources. For law firms, your content must be the top source for a query.

If Google’s AI answers “what to do after a workplace injury,” your content should be the best. Lawyers SEO services must focus on E-E-A-T (Expertise, Authoritativeness, Trustworthiness, Experience) more than ever.

Staying Ahead of Algorithm Updates

Search engine algorithms change often. Updates reward high-quality, user-first content. Firms that thrive see updates as chances to improve their SEO for lawyers.

A proactive approach is essential. This means understanding future trends in organic SEO. We keep up with these changes, adjusting strategies for your firm.

A static website is not enough anymore. The future of SEO for law firms is dynamic. It needs a strategy that adapts to voice search, AI, and algorithm changes. A forward-thinking SEO service for lawyers prepares for tomorrow’s search and tech.

Selecting the Right SEO Partner for Your Firm

Choosing the right SEO partner is very important for law firms. They help grow your online presence and get more leads. You need to think about their expertise, approach, and experience in the legal field.

A good SEO provider is like a strategic partner, not just a seller. They know your success is not just about ranking high. It’s about building trust and a strong online presence that brings in clients.

What to Look for in an SEO Provider

SEO providers for legal services are not all the same. The best one understands the legal field’s challenges and rules.

Look for these important things:

• Proven Experience with Law Firms: Check their work with other law firms. If they have experience in your area, like family law, that’s a big plus.
• Transparent, White-Hat Techniques: Make sure they use safe, ethical SEO methods. This keeps your online reputation safe.
• Transparent Reporting and Communication: You should get clear reports that explain how they’re doing and why they make certain choices.
• A Partnership Approach: Your SEO provider should work with you to grow your firm. They should see your success as their own.

Questions to Ask a Potencial SEO Agency:

Ask the right questions to see if they know their stuff. A good agency will be happy to answer. Here are some questions to ask:

1. Can you show examples of your work with law firms?
2. What do you know about SEO for law firms in Australia?
3. Can you explain your SEO strategies?
4. How do you measure success, and what reports will you give me?
5. How do you keep up with search engine changes, and how do you adjust your plans?

What they say will show if they’re a good fit. For more on what makes a great agency, check out the 8 qualities of a good SEO agency in.

Evaluating a Provider’s Track Record:

Looking at a provider’s past work is the best way to predict their future success. Here’s what to look for:

• Case Studies and Testimonials: Real examples of success with law firms like yours are very helpful. Look for improvements in website traffic and lead generation.
• Transparency in Reporting: A good provider will show you their work. They should explain their strategies clearly.
• Long-Term Partnership Evidence: A provider with long-term clients shows they can keep delivering results. Ask for references and check them out.

In the world of SEO for lawyers, the right agency can help your firm grow a lot. It’s a smart investment that brings in more clients.

Contact Us for Expert Lawyers SEO Services

A strong online presence helps you find clients. SEO is a long-term investment for your firm’s growth. Our team is here to boost your online lead generation.

Reach Out for a Personalised Consultation:

Every law firm is different. We create a custom digital marketing for lawyers plan for you. Our consultation will show you how to get more clients.

Our Location and Contact Information:

Want to talk about your firm’s future? Call us at 03 8669 1773 or visit our office. We’re excited to share how digital marketing for lawyers can help you.

Start Generating More High-Quality Leads Today:

Start dominating your local market. We offer a free SEO audit to find big opportunities for your firm. Call 03 8669 1773 or visit Unit A11/2A Westall Rd, Clayton VIC 3168. Let’s get you more leads.

FAQ

Why is SEO important for law firms and legal practices?

SEO helps law firms find clients when they need legal help. It makes your firm easy to find online. We help you reach the right clients at the right time.

What does a local SEO strategy for a law firm involve?

Our local SEO strategy focuses on local clients. We use a Google Business Profile and local citations. This makes your firm easy to find in your area.

How do you choose the right keywords for a law firm’s SEO?

We pick keywords that match what clients search for. This includes terms like “what to do after a car accident in [City]”. We aim for the right mix of broad and specific keywords.

How does creating content help with SEO for my law firm?

Content builds trust and shows your expertise. By answering legal questions, you show you know your stuff. This helps with SEO and makes you a trusted source.

What are the biggest SEO mistakes law firms make?

Mistakes include ignoring technical SEO and local SEO. Focusing on the wrong keywords is also a big mistake. We focus on building real authority and value.

How do you measure the success of an SEO campaign for a law firm?

We look at real results like more website visitors and phone calls. Our approach is data-driven. We make sure your SEO is worth it.

Can SEO help a law firm stand out from larger, more established firms?

Yes, SEO can help. It lets you compete with big firms by focusing on local keywords. We highlight your strengths and local presence.

How does link building work for a law firm, and why is it important?

Good backlinks show search engines you’re a trusted source. We get these links through quality content and PR. This builds your site’s authority.

How long does it take to see results from an SEO campaign?

SEO takes time. Some quick wins are possible, but real growth takes 4 to 12 months. It’s a long-term investment in your clients.

Why should I hire a specialist legal SEO agency instead of a general marketing firm?

Legal marketing is special. We know the rules and how to build trust. Our legal expertise helps us create strategies that work for law firms.

How do you integrate social media with a law firm’s SEO strategy?

Social media boosts your SEO. We use platforms to share your content and engage with people. This helps your brand and drives website traffic.