How to increase my website traffic with SEO services in Melbourne

In this digital world, every business needs a high-quality, well-functioning website to thrive. But solely having a website is not enough. 

If you need to reach your business goals, you need to get people to visit your website. More website visitors mean more people noticing what you offer and getting involved. 

As a digital marketing agency offering SEO services in Melbourne, we thought of answering your burning question, “How to increase my website traffic?”

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Tips from experts on SEO Services in Melbourne:

As a digital marketing agency that offers SEO services in Melbourne, we worked with many clients who didn’t get sufficient website visitors before working with us. We identified many areas that they need to improve on their website. With that experience, we compiled a list of tips to increase your website traffic.

1. Use relevant keywords.

“Keywords” play a significant role in driving traffic to a website. So, what is a keyword? A keyword is a word/term/ phrase used by someone to search for information on search engines like Google. 

For example, Imagine you want to make a chocolate cake & you need a good recipe. You can search on Google, Best chocolate cake recipe, easy chocolate cake recipe, or chocolate cake recipe. Those are the keywords. 

Having these keywords that your target audience uses will bring more people to your website.

Where can you find these keywords?

Those who are new to the SEO game might wonder where to find relevant keywords. There are many keyword research tools out there. Below are some Keyword research tools you can use,

1. Google Ads Keyword Planner- This is a free tool from Google that helps you to research keywords & see monthly search volume & competition for keywords. You must choose the keywords that have the highest search volume & low or medium competition.

2.SEMRush- SEMrush provides keyword suggestions, search volume, competition data, and more. And it offers insights into your competitors’ keywords and rankings.

3.Ahrefs- Ahrefs offers keyword research features & valuable information about keyword difficulty and search volume.

4.Ubersuggest: Ubersuggest offers keyword ideas, search volume, and competition data. 

5.AnswerThePublic: This tool shows keyword ideas in the form of questions, prepositions, and comparisons, helping you understand what users are looking for.

These keyword research tools help you find relevant keywords, their search volume, & competition, and decide which keywords to target in your content to attract more visitors.

We have worked with clients who haven’t identified which keywords are relevant & having the wrong keywords on their websites. 

That mistake costs them, valuable potential customers. In cases like these, we thoroughly understand the purpose of our clients, their products & conduct keyword research. 

So, if you also struggle with the same issue, feel free to reach out at any time. We provide SEO services in Melbourne & other areas. 

2.Create high-quality & engaging content.

If you are wondering “how to increase your website traffic?” creating high-quality & engaging content is one of the essential things to do. 

The content could be blog posts, articles, videos, or any other content that answers questions of your target audience. Creating high-quality content is better for SEO as well. When you provide high-quality content, search engines will place you on top ranks on SERPs. 

 Plus, when you put content with helpful information, people are more likely to come back to your site again. 

In a nutshell, making engaging and top-notch content helps you attract more visitors to your site & boosts your website’s position on search engines. 

3.Use digital ads to promote your website.

Have you ever noticed those eye-catching posters or banners on the internet? Those are digital ads! The purpose is to grab people’s attention and persuade them to check out a website or landing page.

If you want to increase traffic to your website, digital ads can be a great way. You can place ads on online platforms, including websites, blogs, and social media platforms like Facebook and Instagram. You can even advertise on search engines like Google.

You can customize your ad audience by selecting their age, location, interests, and other criteria. For example, if you sell camping equipment, you can ensure that your ads are displayed on websites or social media pages frequented by camping enthusiasts.

It’s better to hire a consultant or agency to develop a paid media strategy. They can assist you in selecting the most effective locations to display your advertisements and determining the optimal duration for their activity.

4.Elevate your Local Search ranking.

Maximize your website’s visibility by utilizing Google’s local algorithm. This algorithm helps improve your local search rankings, ensuring that your website appears when people search for services in their specific area.

Improving your local search reputation attracts customers from nearby areas. When clients post online reviews about their positive interactions with your brand, it enhances your business’s credibility.

How to attract more customers with Local SEO

5.Use Email to Drive Traffic to Your Site.

Sending emails is a reliable method to attract visitors. Email is a powerful communication tool to connect with your audience, guiding them to relevant sections of your website.

There are two primary types of emails like email newsletters & promotional emails.

(a). Email newsletters- Newsletters can have useful information and promotions, such as sales or upcoming events. They lead your audience to your website to read articles or use offers. 

These might not attract many new website visitors. But they generate visits and sales from your most loyal audience.

(b). Promotional emails- These emails spotlight sales or events. These can also be a great way to feature new products, services, or videos that you’ve recently launched.

Plan a good email marketing campaign to get more website visitors & increase your sales. You can refer to our Email marketing best practices guide to get 100% results.

6.Get more quality backlinks from reliable sources.

Did you know that backlinks, also known as inbound links, are links on other websites that lead users to specific pages on your site? 

The more high-quality backlinks you obtain, the higher your chances of achieving a better search engine ranking.

Backlinks indicate to search engines the popularity of your website among users, which increases the credibility of your website. 

However, backlinks need to come from reliable sources, as they can have a negative impact if they don’t.

There are several additional reasons why backlinks are important for your business:

1. Increased Website Traffic: When you rank higher on search engines it drives more traffic to your website.
2. Build credibility: Having backlinks can help build and strengthen credibility.
3. Increase Brand Awareness: Having backlinks can improve the brand visibility & awareness of its existence among more people.

7.Submit your site to search engines.

Informing search engines, such as Google, Bing, and Yahoo, about your website is known as submitting your site to search engines.

Optimizing your website for search engines is crucial to increase its visibility and make it easier for people to find when searching for topics or keywords related to your site. This step is essential to ensure potential visitors can easily discover your website online.

8.Optimize Your Content for Long Tail Keywords.

By optimizing your content for long tail keywords, you are targeting longer and more specific phrases that people may search for on search engines. For example, instead of SEO services, you can target SEO services in Melbourne keywords. 

Typically, longer & specific keywords are less competitive and more focused than shorter, generic ones.

Long-tail keywords attract niche audiences that are looking for exactly what you offer.

9.Use guest blogging platforms.

One effective way to boost traffic to your website within your industry or niche is through guest blogging. This process involves creating & publishing articles on other websites. 

Medium is a great guest blogging platform where you can share your guest blogs for free.

Guest blogging can provide several benefits.

• Guest blogging on a reputable website can expand your audience and attract new readers to your site. 
• Through exposure on the website, readers may become interested in your content and click on the link to your site.
• By guest blogging and sharing your expertise, establish yourself as a knowledgeable figure in your field & attract more visitors to the website.

10.Host contests & giveaways to drive traffic.

Hosting contests and giveaways as a regular part of your e-commerce strategy can be effective to draw visitors to your website and motivate them to revisit.

Offering contests and giveaways is a great way to attract visitors to your website & encourages sharing and engagement, which can lead to increased traffic and broader brand awareness.

SEO services in Melbourne:

To sum it up, becoming skilled at boosting website traffic is like solving a puzzle with many pieces. You need to use smart strategies and really know the people you want to reach.

Doing these by yourself can be overwhelming! That’s why we are here to help you. We have a team of SEO experts that can skyrocket your website traffic. Reach out to get a free consultation!