Google Trends is an effective tool that offers insightful data on consumer behaviour, market research, content creation & more. Businesses and content creators may stay competitive and make informed decisions by evaluating patterns in keyword search volume. 

In this article, we will look at what is Google Trends &  how to use Google Trends to its full potential.

Learning how to use Google Trends can help you better understand market trends and reach your target audience, regardless of whether you work in marketing, content creation, or as a business owner. Discover how Google Trends can assist you in achieving your objectives by delving into its universe.

Check out below video about Google Trends,

What is Google Trends?

Google Trends is a free tool from Google that helps you understand online trends and consumer behaviour. It shows the popularity of search terms across regions and languages, giving insights into what people are searching for online. 

how to use Google Trends

With Google Trends, you can track keyword popularity, recognize seasonal patterns, compare phrases, and find related topics. The tool provides a graph and map showing search data over time and regional interest. Whether you’re a marketer or researcher, Google Trends is a useful tool that gives valuable insights into online trends.

How to use Google Trends:

Following facts will guide you on how to use Google Trends for different purposes. Make sure to follow up those to have better results for your SEO or PPC campaigns.

1.Keyword research & research topics.

With Google Trends, you can research the keywords & topics to see the search volume for those over a period of time. You can start by entering a specific search term & you will see how its popularity has changed over time. 

The search volume for that search query is displayed on a scale from 0-100, with 100 representing the highest search volume. This data can assist you in choosing the ideal time to share content or launch a keyword-focused marketing campaign.

Using Google Trends, you can also compare similar search keywords to see how they compare search volume. This helps in identifying patterns and trends & figuring out which terms are mostly used. 

Further, Google Trends shows the details on associated subjects and search terms, which helps generate recommendations for fresh content and spot potential market gaps. With this knowledge, you may create content to your target audience’s needs and preferences.

Overall this is a great tool to leverage with your SEO strategy & content marketing strategy. 

2.Identify seasonal trends.

Google Trends view search data over time and see how it changes seasonally. It provides valuable insights into the types of products, services, or content in demand at different times of the year. 

For example, terms related to Christmas are popular in the months leading up to Christmas.

By identifying these seasonal trends, you can better understand when your target audience is searching for certain information, products, or services and adjust your marketing strategy accordingly. 

Additionally, Google Trends provides details on historical seasonal trends to predict future trends and plan your marketing strategy. By analysing Google Trends data, you can identify regular patterns and make informed decisions.

Remember that you should constantly monitor the seasonal trends as they change from year to year. 

3.Find profitable niches through Google Trends.

Did you know that Google Trends is a great tool to find profitable niches for your business? If you decided to expand your business, you might wonder, What is the best niche to cater to my product? Well, why don’t you give Google Trends a try? 

It will track the popularity of keywords & gives you valuable insights about what people are interested in.

How to do this?

First, enter a search query related to your interested area or your industry. Then it will show the related search terms & their popularity. The keywords with growing search volume are the best to choose from. 

When you find profitable niches through this tool, you can have a competitive advantage over your competitors. For example, if you used Google Trends to find niches in the Covid-19 pandemic situation, you could have captured many new niches. 

4.Google Trends help in SEO strategy.

The term “SEO optimization” describes the procedure used to raise a website’s position on search engines like Google. Google Trends offers insightful information on the popularity of keywords, which is crucial for SEO improvement. 

Businesses can use Google Trends to identify the most popular keywords associated with their goods or services and subsequently enhance their websites with those keywords. 

It raises the website’s search engine ranking, increasing the likelihood that users from the target market will find it and access its content. 

Reaching the target audience and increasing visibility on search engines are the two objectives of SEO optimization, and Google Trends is a useful tool for achieving these objectives.

5.Google Trends help to create engaging content for your target audience.

Content creation is the process of creating content like blogs, videos, and social media posts for a specific audience. Google Trends helps content creators & marketers to identify trends & decide which topics are trending.

Since those data are recent & relevant to what people searched for, it is a great asset for your content marketing strategy.

It will help you more effectively reach and interact with their target audience. For marketers and content producers who want to provide information that is pertinent, interesting, and in line with the preferences of their audience, Google Trends is a helpful tool.

6.Monitor the online popularity of products or brands.

By measuring the search volume over time, Google Trends may be used to keep an eye on how popular specific products, brands, or political candidates are online. This data offers insightful information into customer behaviour and can assist companies in making defensible choices regarding their marketing tactics

For instance, as a businessman, you can use Google Trends to track the number of searches for your brand or product and compare it to those of your rivals. You can use this data to spot trends and patterns and, if necessary, modify your marketing efforts. 

For instance, you may need to evaluate your marketing initiatives and make changes to increase brand awareness and exposure if you see a fall in the volume of searches for your brand.


In conclusion, Google Trends is a valuable tool for digital marketers, researchers, and businesses. It provides insights into popular search terms and topics, allowing you to understand consumer behaviour and make informed decisions. 

By using Google Trends, you can stay ahead of the curve and stay on top of emerging trends in your industry. To get the most out of Google Trends, use it to track keywords, compare trends over time, and find related topics and keywords. So, stay on trend and leverage the power of Google Trends today!

Are you ready to bring your business to next level?

DigiFix is a Melbourne based Digital marketing agency specialized in Web design & development, Social media marketing, Search engine optimization, Content marketing, reputation management & more. 

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    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?