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Digifix digital marketing agency Australia

Having a website for your business is useless if you don’t get any traffic to your website. This blog post will discuss how to increase your website traffic with best 8 proven ways. 

How can I get more traffic to my website? 

It is something that you have thought about days & nights. Every business likes to get more traffic to their website. 

Increasing the number of visitors to your online store is an important aspect of expanding your company. An increase in online traffic could result in more consumers and sales if your site is appropriately geared for conversions.

This blog post discusses the ways you can get more traffic to your website.

How to increase your website traffic with Organic Social Media:

Using organic social media to increase website traffic is not a brand new concept. But still, many marketers & managers ignore it. 

Social media is like a treasure to a brand. Because if used well, social media is the best place to reach more people. There are many features on social media such as sharing posts, stories, live videos, and chatting options. 

Social media is constantly introducing new features for users. You should be aware of those features & use them before others do. 

You can use these features on social media to increase your website traffic. For example, Facebook introduced an automated lead generation option on messenger.

It allows you to create a chatbot with links to your business website. With this feature, you can send traffic to your website. 

You should select proper social media platforms for your business to get more traffic. It depends on your target audience. YouTube and Pinterest are two social media platforms that can generate more website traffic.

Especially on Pinterest, when someone clicks your pins, they will land on your website. And also you can share your blog links on social media to get more traffic. 

Tips to get more website traffic from social media.

Following are some tips to get more traffic from organic social media. 

Referral traffic to your website is one of the many advantages of social media marketing. Here are some ideas for how to use these big platforms to drive traffic to your website.

  1. Optimizing your social media profiles. 

Optimizing your social media profiles is essential to introduce you to people. When people want to understand more about your brand, they will read your bio.

Including a bio that will communicate the brand value proposition, style & tone. Your bio should relate to your target audience. And also, mention your website link in your bio. It will drive traffic to your website.

  1. Using social proof. 

You can use social proof to increase your website value. Reviews & testimonials will bring more credibility to your brand. When people want to purchase something, they look for reviews on online platforms. 

  1. Using actively growing platforms as well. 

Some digital marketing managers only use popular social media platforms such as Facebook & Instagram. But using actively growing platforms like Pinterest helps you to increase traffic. 

  1. Right timing.

You cannot get traffic to your website if you post content at the wrong time when no one engages with you. You should identify the best time to post on your social media platforms. 

Each & every social media platforms have their own timing to post to get more engagement.

  1. Promote your content.

It’s not enough to create excellent content and hope that others will discover it. Promote your content on the social media networks that your target audience uses the most.

Content marketers often don’t utilize social media to promote their blogs & other content. But if they use social media to promote, they will get more traffic. 

6.Use Hashtags.

Include relevant hashtags in your postings when sharing them on LinkedIn, Twitter, Instagram, and other hashtag-friendly sites.

However, keep the hashtags focused on the post’s topic so that you can be found by those who are most likely to read, share, and link to it.

7.Use social share buttons.

If your content has social share buttons, it will increase your website traffic. With just a few clicks, users can share the page they’re reading with their social networks.

For example, if someone reads your blog article, they will share it on social media platforms. 

How to increase your website traffic with Google Ads:

Google Ads provides a unique opportunity to market your goods and services to individuals actively looking for them.

Google allows you to get your ad in front of users on both Google and YouTube, the world’s two major search engines.

Although the platform allows you to improve web traffic and revenue, it is difficult for beginners to manage. 

And also, you risk wasting a lot of money promoting to the incorrect audience. Google shows your Ad on search ads, Google Display Network & YouTube ads. 

Tips to increase website traffic by using Google Ads:

Following are some tips you can follow to get traffic to your site. 

  1. Adjusting keyword matching.

The default keyword match is a broad match option when you are setting your Google Ads Campaign. A broad match allows you to target a wider audience. But will it be beneficial for you?

If you use a broad match, your ads will appear in front of people outside your target audience. 

Due to this reason, you should use the most appropriate keyword match type. Following are some keyword match types you can use to reach a more specific audience. 

Exact Match- Google only matches your ads if someone uses exact keywords to search. 

Negative keywords- If you use the negative keyword match type, you will be excluded from irrelevant searches. 

Phrase match- Google only matches your keyword phrase to the exact phrase without any difference.

How to increase your website traffic with search engine optimization (SEO).

Search Engine Optimization (SEO) is a technique to increase the visibility of a website in organic search results to get organic traffic.

SEO helps businesses to get a higher ranking on Search engine results pages (SERP). Then they can get more visitors to their websites & increase sales. 

If you want to know more about SEO, read our blog article on Ultimate Guide To Search Engine Optimization. 

Keyword targeting –

A keyword is a word or a phrase people type in search engines to get information on something. Some keywords get more traffic than other keywords. 

If the search volume of a keyword is high, it will get more traffic. You can use long-tail keywords to get more relevant traffic to your website. 

Optimizing SERP appearance –

Optimizing your search engine result page (SERP) appearance is also important. On SERP, people see your meta description & meta title. 

But including keywords in your meta description & meta title is not enough. You have to optimize the words in those two. It will improve their appeal on SERP & bring organic traffic. 

The meta description should be between 155-165 characters. It should show the benefits the reader gets from your posts. 

The meta title should be 60 characters or less. It also should show the value or benefit of your content. Especially when you create blog posts, keep these in your mind. 

Link Internally –  

When you create or publish content, you should link 1-3 links on your website. It will increase your website traffic & get people to view more pages on your website. 

Loads fast & better- 

And most importantly, make sure your pages load fast & better. It will bring more traffic to your website. 

Responsiveness- 

And your website should be responsive to get more traffic. People browse the internet using mobile devices rather than desktops. If your website is not mobile-friendly, your website visitors will be disappointed. 

Implementing a schema markup- 

Implementing a schema markup of your website will not directly impact increasing website traffic. But it will help search engine bots to find & index your web pages. And it results in rich site snippets to improve Click-through-rate (CTR). 

Get backlinks-

When Google ranks your website, it considers more ranking factors. The quality & quantity of links to your website are the most influential ranking factors.

When you get more links from websites with high domain authority, it will increase your domain authority. 

And when you have higher domain authority, you will get a higher ranking & higher traffic. 

The more backlinks you get, the more traffic you receive to your website. There are some strategies you can follow for link building. 

You can post guest posts on credible sites & link your website to your guest posts. Offer your website link as a replacement for broken links. Create high-quality content that will get more backlinks. 

Refresh content on your website – 

The freshness of your content is a ranking factor used by Google. Content refresh is a great way to increase your website traffic. A new SERP publishing date can considerably enhance CTR and move you up a few spots, resulting in an increase in traffic.

You can’t simply modify a few sentences and then update your post’s publish date. That is something Google is well aware of. Here are a few suggestions:

  • Add new information to your blogs.
  • Replace old visual content or create new visuals. 
  • Add more new links.
  • Fix broken links & images. 
  • Research keywords & add more relevant keywords. 

Some more ways to increase your website traffic:

Start an online community

Building a community on your website is a way to start conversations & increase website traffic. People should have the ability to ask questions on your forum. And also your community forums should meet at least minimum standards. 

Participate in forums

You can join forums & groups on platforms like LinkedIn, Facebook, Quora & Reddit to share your content & knowledge. 

Include links only if they’re authorized and suitable, and if you do, don’t just publish links or include them in every post. Also, make sure the link leads to a specific blog article about a related subject.

The main purpose here isn’t to get people to visit your website. It’s all about adding value and increasing brand awareness. People who are interested will either look for your website on their own.

Email Marketing 

Email marketing is a type of marketing in which your organization sends emails to advertise its products or services.

Email marketing is used by businesses to notify their email lists about new items or promotions.

Email marketing is a great way to keep your customers informed about new items and special offers while also integrating your marketing automation.

When you publish a blog post on your website, you can send an email newsletter to people. It will bring traffic to your site. 

Facebook Ads

Facebook is the largest social media platform in the world, with over 2.6 billion monthly active users.  

Facebook has more users & you have many opportunities to reach new customers & drive website traffic.

Facebook has an advertising platform that lets you target users based on their behavior, location, interest & more. 

Facebook may also help you save time and money by improving ad delivery and getting your messages in front of the people who are most likely to buy.

Facebook dynamic ads let you reach customers who have visited your website previously. 

These effective ad features help you attract users back to your website, allowing you to maximize the traffic you already have.

Maintain a business blog

Whatever your business is, you should have a blog to publish useful & regular content. Companies that publish blogs get more links to their websites. And also, businesses that publish blogs get more traffic than others. 

 

Conclusion.

For a variety of reasons, website traffic is essential. The more people who visit your website, the more potential clients you’ll attract.

The amount of visitors to your website determines how many chances your company has to make an impact, generate qualified leads, share your brand, and form partnerships.

Building trust and relationships can help you sell your product or service, attract new clients or customers, and expand your business.

I hope now you have a sound understanding of how to increase website traffic for your business. If you need help in increasing your website traffic, our team at DigiFix is more than happy to help you. 

Read the following articles as well, 

Ultimate guide to email marketing.

What are keywords & how to use them.

Do you want more traffic?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?


    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?