by Vishmi Nayanathara | Jun 14, 2026 | Pay Per Click Advertising
Key TakeawaysStart keyword selection by thinking like your customer: what do they type at the moment they realise they need your service?Search intent (informational, commercial, transactional) determines whether a keyword will convert into a lead, not just the...
by Vishmi Nayanathara | Jun 14, 2026 | Pay Per Click Advertising
Key TakeawaysA Google Ads account has 5 structural levels: Account, Campaign, Ad Group, Ad, and Keywords. Each level controls different settings.Before spending a dollar, install conversion tracking, link Google Analytics, and set a daily budget cap you can afford to...
by Vishmi Nayanathara | Jun 12, 2026 | Pay Per Click Advertising
Key TakeawaysKeyword optimisation is an ongoing process of cutting waste and investing more in what convertsQuality Score (1 to 10) is the single most important lever for lowering cost per click and improving ad positionThe Search Term Report shows you the actual...
by Vishmi Nayanathara | Jun 11, 2026 | Pay Per Click Advertising
Key TakeawaysGoogle Keyword Planner is free, inside Google Ads, and the essential starting point for any Australian campaignAhrefs Keywords Explorer adds competitor intelligence and click data that Google's own tool does not provideSEMrush Keyword Magic Tool generates...
by Vishmi Nayanathara | Jun 10, 2026 | Pay Per Click Advertising
How to Choose the Right Keywords for Google AdsKey TakeawaysThe wrong keywords will drain your budget on irrelevant traffic regardless of how well everything else is set upGoogle Ads offers four match types: Broad, Phrase, Exact, and Negative, each controlling how...
