In this guide, we hope to help you outrank your competitors & boost your online presence by avoiding common Google Ads mistakes.
As a digital marketing agency specializing in Google Ads Management, we have the privilege of using the amazing potential of Google Ads as an advertising platform for multiple clients.
However, we’ve observed that some clients have made critical mistakes in their Google Ads campaigns, negatively affecting their performance. To help you avoid such pitfalls, we have compiled a comprehensive list of common Google Ads mistakes to avoid in your campaigns.
Common Google Ads mistakes to avoid in your campaigns:
1.Targeting unrelated keywords.
One of the most common Google Ads mistakes to avoid is targeting irrelevant keywords. When we discussed the mistakes of some of our clients, we identified that they targeted irrelevant keywords just because they had higher traffic.
Sometimes you may be tempted by the high-traffic keywords & try to target them in your campaigns even though those are irrelevant. But that will not benefit your campaigns. Instead, we use long-tail keywords that are relevant to our client’s products or services.
You can find relevant keywords using SEMrush, Google Keyword Planner & Uber Suggest.
By targeting specific and relevant keywords, you can attract users who are actually interested in your products.
2.Putting wrong keywords in an Ad group.
One of the most common Google Ads mistakes to avoid is putting the wrong keywords together in one ad group. When you put the wrong keywords together, it will reduce the ad relevance & will not capture the target audience.
For example, if an ad group has keywords related to “running shoes” & “tennis rackets,” it confuses Google’s algorithm & makes it difficult to provide highly targeted ads to possible customers.
So, we always keep in mind to add correct keywords into our clients’ ad groups to improve ad quality, ad visibility, ads performance & capture more target audiences.
3.Ignoring the Search Terms Report.
Ignoring the Search terms report is one of the harmful Google Ads mistakes to avoid at all costs. This search terms report is a valuable report Google Ads provides to users. It shows the actual search queries used by people before clicking your ads.
Our Google Ads experts refer to this report to identify the terms people use. It helps us to create Google Ads with relevant keywords & increase the effectiveness of ads.
When you study the Search Terms Report, you can avoid wasting ad spend on unrelated or low-converting keywords.
Regularly checking the Search Terms Report helps to make data-driven decisions, optimize your ad campaigns, and enhance your return on investment (ROI).
4.Neglecting Ad extensions in your ads.
Ad extensions are great for enhancing your Google Advertising campaigns with extra information. When you add additional information, it motivates potential customers to click your ads.
But if you neglect ad extensions, you miss the opportunity to stand out from the competition.
Study different ad extensions (call extensions, location extensions & site link extensions) you can add to your campaigns. We advice our clients to put ad extensions on their campaigns to get more high-quality leads.
5.Failing to write compelling ad copy.
A compelling ad copy is the key to a successful Google Ads campaign.
We have seen many advertisers make the mistake of creating ad copy that is too generic or bland, resulting in a lack of engagement from their target audience.
So, we recommend crafting a convincing & inviting ad copy that addresses the pain points of your audience & highlights the unique selling points.
Include powerful words like limited-time offer, buy today, and grab your discount to encourage clicks.
6.Neglecting landing page optimization.
Most of the time, advertisers only think of the ad copy, keywords, or budget. But, they give the least attention to the landing page they drive the traffic to.
One of the common Google Ads mistakes is pushing traffic to poorly optimized landing pages.
If the landing page fails to deliver what you promise in the ad, you will have a higher bounce rate & lower conversion rate.
Make your landing page relevant to the ad, user-friendly, responsive & optimized well.
7.Confusing Google about which conversions to aim for.
Confusing Google about which conversions to aim for is a common and harmful Google Ads mistake that advertisers should avoid.
When selecting conversion tracking, be clear about the exact actions you want to track as conversions.
Google Ads conversion tracking helps advertisers to track & measure the success of campaigns based on actions or goals. These actions are purchases, sign-ups, submissions, app downloads, phone calls, and more.
It’s necessary to define clear & relevant conversion actions that resonate with your campaign objectives.
By providing Google with clear signals about your conversion goals, the algorithm can better optimize your campaigns to drive more relevant traffic and achieve higher conversion rates.
8.Keeping the default geo-targeting
The default geo-targeting setting targets an entire country or region. For example, it targets broad regions like the United States or Europe. This targeting option can be suitable for advertisers with a large target audience.
Keeping the default geo-targeting settings is a mistake that marketers often make. It will negatively impact the performance of their campaigns.
Customizing your geo-targeting settings allows you to tailor your ads to the right audience, increase ad relevance, and avoid wasting ad spending on irrelevant clicks.
To customize your geo-targeting settings in Google Ads, go to the campaign settings and select the “Locations” option. You can select a country, region, city, or postal code or even draw a custom area on the map to define your target audience precisely.
Google Ads Management Melbourne:
In conclusion, these are the common Google Ads mistakes to avoid to achieve a top rank on Google & boost your online presence. Most of these mistakes happen when advertisers have a basic understanding of Google’s advertising platform. So, handling this complex process could be overwhelming for you.
At our digital marketing agency, we have a dedicated team of Google Ads experts ready to work their magic for you. If you’re looking to enhance your Google Ads performance, we offer a free consultation. Our professional team will investigate your campaigns & provide recommendations to help you reach your business goals. Get in touch with us today and let’s make your Google Ads a success!
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Do you want more traffic?
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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?
Do you want more traffic?
—————
Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential. My only question is will you qualify for our services?