Common Facebook ad mistakes |Facebook advertising services in Melbourne

With over 2 billion people using Facebook every month, it’s no surprise that brands love to be on the platform to promote their products & services. But the question is, are you making the most of it?

As a digital marketing agency providing Facebook advertising services across Australia, we absolutely love using Facebook as an advertising platform. Facebook is like a huge global meeting point where people from diverse backgrounds and cultures come together. 

Our agency helps clients connect with their potential customers, no matter where they are, using Facebook. And Facebook ads are the perfect way to get the attention of a target audience.  

We have worked with many clients who tried to handle Facebook advertising by themselves and ended up making numerous mistakes that prevented them from gaining their desired results.

Unfortunately, many advertisers unknowingly make common mistakes that hinder their campaign’s performance. That is why we will show you common Facebook ad mistakes you should avoid in your Facebook ads campaigns. 

Common Facebook Ads Mistakes marketers should avoid:

1.Setting the ad spend at the ad set level.

We have seen many clients have set the spend at the ad set level since it is the default option. When you do that, you get to decide how much to allocate for each audience. 

It may seem like a wise idea, but it hinders the Facebook Machine algorithm from selecting the best audience for your business. 

The best option for setting the Facebook ad budget is to set it at the campaign level. That allows Facebook’s machine algorithm to determine the best-performing audience & use the budget more wisely to give better results.

2.Combining all audiences into one ad set.

Combining all your audience into a single ad set seems like a time-saving method. But did you know that it negatively impacts your ad performance? 

This method prevents you from recognizing which specific audiences are performing well, making it difficult to optimize your future spending effectively.

So, our social media managing experts advise us to create separate ad sets for each interest. It allows us to identify the best-performing audiences. 

This approach will help you make informed decisions and achieve better results with your Facebook ads.

3.Using the same ad creatives over & over.

No one likes to see the same ad over & over. When people see the same ad again & again, they tend to ignore those. So, use new & creative ads to keep your audience interested. 

When a client hires us for Facebook advertising services, we do thorough research to identify what they did wrong in the past. That’s when we realize that most of them have been using the same ad creatives over & over for their Facebook advertising campaigns. 

We recommend changing the graphics, content & call-to-actions on your Facebook ads over time. 

The existing audience on Facebook prefers video ads & creative image ads as well. When people see something new and interesting, they are more likely to click on it or take action.

4.Not tracking conversions with a Pixel.

Not using a pixel to track conversion events is a big mistake that affects your Facebook ad success.

The pixel is like a tiny code that goes on your website or app to track the performance of your campaign. It helps you see if people are taking actions like purchasing or signing up. But surprisingly, many brands ignore setting it up, and that means they have no clue about the results of their ads.

Without the pixel, you’re spending money on Facebook without knowing if it’s working or not. But with the pixel, you get helpful data to improve your ads and get better results.

Setting up the pixel is easy, and Facebook gives you clear instructions on how to do it. 

5.Ignoring detailed audience targeting.

This is also one of the common mistakes brands make when running Facebook ad campaigns. Detailed audience targeting helps to show your ad to the people who are most likely to have an interest in what you offer. 

Instead of broadcasting your ads to a broad and general audience, you can narrow down your target audience based on different factors, ensuring that your message reaches those most likely to engage with and convert from your ads.

6.Solely relying on boosted posts.

One of the common mistakes brands make on Facebook is depending solely on boosted posts as their primary advertising method. 

Boosted posts are a simple and fast way to promote content to a wider audience. Boosted posts allow you to reach more people beyond your current followers. But solely relying on boosted posts can restrict the effectiveness of your advertising efforts.

Boosted posts offer limited targeting compared to Facebook Ads Manager. We can only select basic options like age, gender, and location & won’t have access to more advanced targeting features.

It’s better to use Facebook Ads Manager alongside boosted posts to achieve better results in your Facebook advertising,

7.Not using a lookalike audience.

A common Facebook ads mistake brands make is neglecting lookalike audiences in their targeting strategy. 

A lookalike audience is a group of Facebook users with similar traits, behaviors, and interests to your existing customers. Facebook uses its advanced algorithms to recognize patterns and similarities among your current audience & then builds a new audience that resembles them.

By targeting lookalike audiences, you can expand your ad’s reach to a larger pool of potential customers who are likely to be interested in your products or services. 

They are more likely to engage with your ads and convert into customers. Since they share similarities with your existing customers, they are more inclined to be interested in what your brand offers.

Facebook Advertising Services

Most of these Facebook ad mistakes happen when you have only a basic understanding of the Facebook advertising platform. That’s why we don’t recommend doing it yourselves. 

We have a dedicated team of experts in Social media advertising including Facebook. With our experience in providing the best Facebook advertising services, we guarantee maximum results for your campaigns.Let us fix all your social media problems & make you shine like a star on social media platforms. 

Reach us to discuss what we can offer you in Facebook advertising services.