Whether you’re a newbie or a professional link builders, link building tools are essential for maximizing link building campaigns.

What is Link building?

Link building is the process of acquiring hyperlinks from other websites to your website. Simply, it involves obtaining other websites to incorporate a link back to your website. 

Link building is essential for search engine optimization (SEO) because search engines take these links as endorsements of the authority and reliability of your website.

More credible links from authoritative websites tell search engines that your website is reliable and credible. So, I hope you understand how important link-building is to get a higher rank on search results.

The link building process seems complex, but trust me if you have proper link building tools, it will be a piece of cake. So, in this article, we have listed the best link-building tools for marketers for their link building strategies and find link building opportunities.

The list includes free link building tools & paid tools.

Paid link building tools


Semrush is a popular SEO tool on the market that offers features for businesses to boost their online presence & increase website traffic & increase search engine rankings. Even though Semrush is well known as an SEO tools for its powerful SEO capabilities, it also provides tools for link building, which is a crucial component of SEO.

link building tools SemRush

Pricing of the paid plans

  • Pro plan monthly $119
  • Guru plan monthly $229
  • Business plan monthly $449

Here are some key ways you can leverage Semrush for link building:

a.Backlink analytics

When you are uncertain of the links that exist in your niche, building backlinks is not a simple task. The biggest, quickest, and most up-to-date backlink management tool, Semrush, can help you locate your best possibilities.

b.Backlink audit tool

Semrush backlink audit tool helps you keep a healthy link profile. It will give you personalized insights that will help you make the right decisions.

c.Backlink gap analysis tool

Semrush backlink gap analysis tool will help you uncover backlink opportunities & new link-building prospects. You can compare with up to five competitor domains. You can get a quick look at the gaps between you and the other websites in your niche. 

d.Bulk backlink analysis tool

The bulk backlink analysis tool helps you analyze competitors’ backlinks in bulk. You can enter 200 URLs at a time. 

e.Link-building prospects.

Semrush offers a database of link-building prospects for your website. You can look for relevant websites, filter them based on various factors like domain authority, and find the right person that might be interested in linking to your website.

f.Outreach campaigns

Semrush outreach tools provides solutions for streamlining and managing outreach campaigns. You can monitor responses, track your outreach activities, and follow up with possible link partners.

You can give it a trial for seven days without cost, and if you enjoy it, you can upgrade to a premium plan & use it to develop effective link building strategies.


Linkody is a feature-rich web application for link building that assists companies in managing and enhancing their backlink profile. With Linkody, you can keep track of your backlinks, evaluate their value, keep an eye on the link profiles of your rivals, and organize your link-building activities.

best link building tools

Starting price is $14 per month.

Let’s explore the key features of Linkody,

  • You can monitor backlinks to your website with Linkody and get real-time updates. 
  • You can keep track of new backlinks, find missing or broken links, and learn more about how well your link profile is doing overall.
  • Linkody allows you to examine your competitors’ backlink profiles.
  • Linkody offers a number of measures for assessing the quality and relevancy of your backlinks.
  • Linkody provides tools to help you organize and oversee your link-building campaigns.
  • You can observe email exchanges, keep records of your link-building strategies, and keep track of your outreach attempts.
  • Every time there are updates to your backlink profile, Linkody provides you with email notifications and alerts.

These are only a few features of this link-building tool that makes it one of the best link-building tools that build links for your company.


Majestic is an online SEO tool that focuses on backlink analysis and offers thorough insights into the link profile of any website. Majestic provides a variety of capabilities with an extensive link intelligence database to assist organizations analyze and optimize their backlinks.

top link building tools

Starting Price: $49.99 per month.

Let’s explore the key features of Majestic:

  • Majestic’s Site Explorer allows you to analyze the backlink profile of any website.
  • Majestic provides comprehensive backlink analyzing tools. You can investigate the backlinks leading to a particular URL or domain and assess the value and relevance of each one.
  • Majestic allows you to analyze the anchor text used in backlinks to a website.
  • Majestic’s Link Context feature provides insights into the context and content surrounding a particular backlink. 
  • Majestic allows you to compare the backlink profiles of different websites, including your competitors.

Majestic’s extensive backlink analysis powers make it one of the best link building tools.

link building tools

Starting Price: Monthly $495 

Pitchbox is one of the best outreach tools that help you find, contact & manage backlink prospects like bloggers, website owners & influencers. You can personalize outreach messages & track the progress of outreach campaigns. 

Pitchbox makes link building easier, enabling users to quickly create high-quality backlinks and raise the authority and visibility of their websites online. You can integrate this tool with SEO tools like SEMrush, Moz, and Majestic. It allows it to pull SEO metrics for link vetting. 

link building tools list

Starting Price: $99 per month

Ahrefs is a strong SEO and marketing tool with a wide range of features. It offers thorough tools for other SEO-related tasks in addition to just link building. You can examine backlinks with Ahrefs, find link opportunities, carry out bulk analysis to verify links and execute link outreach. 

One standout feature is the capability to sort your pages by link growth, allowing you to pinpoint the pages that attract the most backlinks and duplicate that successful strategy for other pages. However, it’s worth noting that Ahrefs does not offer a free trial, but you have the option to try it for seven days by paying a nominal fee of $7.

best link building tools

Starting Price: $24 per month

With a primary focus on link prospecting and outreach, BuzzStream is a powerful tool created to support every part of your link-building campaigns. It offers complete capabilities to locate and get in touch with potential link possibilities. 

Additionally, BuzzStream has project management features that let you monitor and assess the success of your link-building campaigns. The technology also makes it easier to work with influencers, which helps with obtaining high-quality backlinks.

Additionally, its digital PR tool helps in establishing connections with journalists and bloggers to obtain beneficial placements. 

BuzzStream is a useful and targeted link-building tool despite not having any more fancy features. It offers a free trial, so you can check its features and decide whether it will work.


Moz is a highly versatile SEO tool that deserves recognition in any list of free link-building tools, alongside Ahrefs and SEMrush. While Moz offers a range of powerful capabilities, its Link Explorer tool stands out for link-building purposes.

tools for link building

Starting Price: $99 per month

With Moz, 

  • You can perform a comprehensive backlink analysis
  • Identify link opportunity
  • Eliminate poor-quality links
  • Fix broken links
  • Provides insights into the anchor text commonly used to link to your website (this allows you to choose the appropriate keywords for future content and attract more backlinks.)

Moz offers 30-day trial for free, enabling you to fully explore its interface and features before considering a paid subscription.

best link building tools

Starting Price: $155 per month for an annual plan

NinjaOutreach mainly focuses on email marketing & influencer tracking for outreach purposes. You can use it to find influential people in your field & get in touch with them to explore link-building opportunities.

Furthermore, it includes special influencer marketing features that are not frequently available in other link-building platforms. 

However, this tool is more expensive than specialized link-building tools.

Consider purchasing the annual plans of this tool because they offer a 60% discount for annual plans. And there is a seven day trial you can try & decide about this tool.

link building tools

Starting price= $12/month

AgencyAnalytics is one of the best link-building tools designed especially for marketing agencies & SEO professionals. With this tool, agencies can effectively manage their link-building tools. 

Here is what you can do with AgencyAnalytics,

  • Real-time backlink monitoring
  • Analyze competitor link profiles
  • Simplify outreach campaigns
  • Asses link metrics & quality
  • Create insightful reports
  • Integration with third-party tools
  • White labeling for customized branding

Overall, AgencyAnalytics offers clients an effective set of functions to enhance link-building approaches, track results, and promote organic growth.

what are the best link building tools

Plans start at $49/month. (a 7-day free trial is available).

One of the best link-building tools for people looking for simplicity is Link Hunter. It offers a simple user interface that enables customers to look up possible link targets and run outreach email campaigns from one platform.

The beauty of Link Hunter is that it makes the link-building process more efficient and quick.

Here are some key features of this tool,

  • Users can easily send out several outreach emails and find thousands of prospects quickly.
  • Due to its focus on individual consumers and small businesses, Link Hunter is noticeably more user-friendly.
  • The link-building process will be hassle-free with Link Hunter.
  • LinkHunter will keep track of every website you approach, letting you know whether they have been contacted, followed up with, responded to, or have links obtained.

Free link building tools

There are several free link-building tools available that can help you in your link-building campaigns. Here are a few examples:

Google Search Operators

 You can look for prospective link-building possibilities using Google’s search operators. 

Google’s search operators are unique commands or symbols that you can employ to improve and personalize your search queries. 

You can focus your search results and discover particular categories of websites or pages pertinent to your link-building efforts with these operators.

You can use Google’s search operators to find link-building prospects. These operators let you narrow the area of your search results & find pages and websites appropriate for outreach.

Here are a few examples of commonly used search operators for link building:

1.“intitle”– You can search for pages with particular keywords in their titles using the “intitle” operator. For instance, if you’re looking for websites with information on “health tips,” you can use the search term “intitle: health tips” to get pages with that precise phrase in the title.

free link building tools

2.“inurl”– You can locate websites with particular keywords in their URLs using the “inurl” operator. For instance, a search for “inurl:blogging tips” will show URLs containing the term “blogging tips”.

3.”site“- You can narrow your search with this operator to a certain website or domain. For instance, if you’re looking for “SEO”-related pages on the website “example.com,” you can search for “site:example.com SEO” to discover the relevant results from that particular site.

Moz Link Explorer

The Link Explorer tool from Moz is accessible for free. You may check the top connecting domains, examine any website’s backlink profile, and learn more about the domain authority of the target site. Even though the free version has restrictions, it offers useful data for link-building research.



Check My Links

A free Google Chrome extension called Check My Links makes it easier to find broken links. 

This program searches web pages to find broken links or ones that take users to error pages. 

With the help of this plugin, you can quickly discover broken links on other websites. Then, you can approach the site owners and provide your relevant content as a substitute for the broken link.

When contacting website owners, be polite and considerate. As a helpful replacement, offer your content & explain the broken link situation. 

Building a connection with website owners that benefits both parties can make it more likely for them to accept your content and offer a backlink in return.


The free version of Hunter enables you to locate email address connected to a particular domain. When running link outreach initiatives, it can be helpful to discover contact details.

HARO (Help a Reporter Out)

A free program called HARO connects writers and other content producers with sources for their articles. You can receive regular emails with chances to participate and earn backlinks by offering specialized insights if you join as a source.


BuzzSumo offers some free access in addition to its paid version. You can track content success using BuzzSumo, uncover important authors in your niche, and pinpoint trending subjects. 

Remember, while these tools offer free versions, they may have limitations compared to their paid plans. Nonetheless, they can still deliver valuable insights and help your link-building efforts.

Streamline your link-building efforts with Link-building tools!

In conclusion, link-building tools play a vital role in the success of any link-building strategy. Whether paid or free, these link builders deliver valuable assistance in identifying link prospects, monitoring backlinks, analyzing competitor strategies, and managing outreach efforts. 

By leveraging these tools, businesses can gain a competitive edge, improve search engine rankings, and enhance online visibility. 

Whether you’re a newbie or a professional link builder, incorporating these tools is essential for maximizing the potential of your link-building campaigns.

If you need any assistance for your link-building strategies, we are ready to help you. Contact us for more information. We are ready to offer you a free consultation. 

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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?