What is the major difference between Traditional and Digital Marketing?February 16, 2021
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Simply, marketing is anything that involves identifying customer problems or gaps in the market to ultimately offering a solution to the said problems. There are a number of activities and processes in between such as research, product development and promotions etc.
In the early days, all these activities were conducted using traditional methods which consumed a lot of time and cost a lot of money. For an example, if a business wanted to get a thorough understanding of their target audience, they had to conduct manual interviews and surveys and this took months and yet sometimes it was hard to guarantee the accuracy of the collected data.
Today with the advancement of technology, this has become much easier. Your customers are just a click away from you. Many platforms and tools are available to identify and analyze the behavior of your target audience.
However, it is very important to find the right balance between traditional and digital marketing when creating a marketing strategy for a business. Because there are pros and cons to both these types of marketing.
In this article, we will discuss Traditional vs Digital Marketing, their similarities, differences, pros, cons and how you can find the perfect balance of them.
Simply digital marketing is conducting marketing activities via digital tools. With the advancements in technology and more and more people actively using the internet, digital marketing has become a crucial element of a business. However, it is important to keep in mind that digital marketing is also a part of the overall marketing plan and should focus on achieving the overall marketing objectives.
When talking about digital marketing, most people think about the website or the Facebook page. But there’s much more to digital marketing such as SEO, PPC, social media, content marketing, email marketing, video marketing etc.
One of the main reasons why digital marketing has become so popular today is that businesses have control over many aspects such as the budget, target audience and the nature of the marketing materials. If you are a small business or a start-up, you can just create a digital marketing campaign to match your budget and will not have to spend big bucks.
And digital marketing has made measuring the actual results of the campaign very easy and accurate. Businesses can monitor and evaluate the performance of their marketing activities to the tiniest details and make the required changes.
Pros and Cons of Digital Marketing
Pros and Cons of Traditional Marketing
There is no doubt that we live in an advanced time and the use of technology has gone vast and keeps updating every single minute. There is a continuous debate where some believe that digital marketing has dominated over traditional marketing, whereas others consider that traditional marketing is the way to go.
However, as businesses what we have to understand is that we need a perfect mix of both traditional and digital marketing if we are to succeed. In order to identify the balance of these two methods, the first thing a business should do is to identify the business. The marketing efforts, types of promotional materials, the platforms to be used can vary from one business to another based on the products and services that they offer, type of the business, the target audience etc.
Since now you know all the positive things about both traditional and digital marketing, make use of both to get the maximum results through your marketing campaigns.
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