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Today, social media is one of the most engaging platforms for businesses and contributes greatly to increase brand awareness, create conversations and create a loyal customer base. However, just being there on social media is not enough. More than 70% of the global businesses are actively using social media as a business platform and people are bombarded with millions and millions of different content every day. Therefore you have to make sure that whatever you are posting on social media platforms has an edge over the competitors. For this, you have to come up with diverse social media content ideas that would match your target audience.

In this article, we are going to list out some great social media content ideas that will help you to create an engaging customer base while standing out from the crowd.

01. Products and services that you offer

 

Communicating about the products and services that you offer should be one of the main objectives of your social media content. Make sure your posts are different from what everyone else is posting so that viewers won’t just scroll through it, but actually stop and read. Your posts should not only look good, but the content should give value to your audience so that they are motivated to either save the post or to visit your other platforms like your website. For this, you can include special offers, free services or highlight how you can offer something unique and different from the rest of the competitors.

02. Motivational quotes

 

A key tactic many businesses and individuals use to boost social media engagement is using different quotes in their postings. This works because people can easily relate to them and the possibility of these getting shared is higher. 

However, whether you want to use different quotes in your social media postings or not depends on your social media objectives. No matter how creative you are, your content should be in alignment with your objectives. 

Motivational quote

Although the use of motivational quotes or sayings by famous people cannot directly influence your sales, there are different things that you can do to improve your brand awareness or top-of-the-mind recalling through these types of posts. One thing you can do is to include elements of your business like the brand colours and images into the post along with the quote, so unconsciously, a link is created in the minds of people between your brand and the quote.

03. Photos and videos of the workspace or employees

 

Adding photos and videos of your workspace, employees, different projects that you work on, behind the scenes of the production process can increase the credibility of the business. Although digital marketing and the involvement of both businesses and consumers in digital marketing have improved drastically over the last couple of years, trust is still an issue. People trust a physical store that they have seen and being into than a virtual store on Instagram or Facebook. Therefore, you should try to incorporate human elements into your social media postings as much as possible. Seeing how you actually work, the process, the involvement of employees, interactions with consumers can improve the trust and the confidence people have in your business.

04. Stats and numbers

 

Adding interesting stats and facts that are difficult to find online would encourage viewers to save the post. You can incorporate visual elements like graphs and charts to make them more eye-catching.

05. Holidays and events

 

Always allocate space in your social media calendar for special days like holidays, festivals and celebrations. The engagement of these types of posts is very high because of the high relatability and people are more likely to share the post, tag their friends and family or save the post.

06. DIY ideas

 

The demand for DIY content has increased significantly over the last couple of years. Especially because of the Covid-19 pandemic, people started looking for different things that they can try at home.

Consider this as an opportunity to reach out to more potential customers and increase engagement with the existing customers. For this, you can create small videos and posts by explaining the steps. You can also do live videos and answer questions from customers. However, make sure that you don’t deviate from who you are. Always make content that you can link your business to.

DIY Cooking

07. Book of the month/movie of the month

 

Books and movies are great conversation starters. Pick a book or movie for each month and write a small review to it on your social media platforms. Involve people by asking them to comment their ideas, tag their friend who will love the book, suggestions for the next book etc.

08. Tips or tricks, cool apps, latest platforms, free tools

 

People are constantly looking for tools that make their life easier. Talking about different apps, software and other tools that are not commonly used, but provide interesting services will get the attention of your audience and the possibility of people sharing, tagging other people or saving content like this is very much high.

09. Newsworthy posts

 

Posting timely news such as industry news, changes in laws and policies can easily get the attention of people. And once people start trusting you as a credible source to get updated information about the market and the industry, they will visit your page again and again looking for timely information.

10. Repost from employees

 

Employees are a vital part of your business and they can influence the perception of customers towards the business in a significant way. Therefore, encouraging employees to share their experiences from work and reposting them in your accounts will help people to get a better idea about your business.

11. Nature photography

 

No matter what your business is, you can always post some nature photographs once in a while. You can add pictures of different seasons, beautiful views from your office, sunset and sunrises etc. These types of posts can increase the relatability with the audience.

12. Before and after posts

 

People spend a considerable amount of time on research before purchasing a product or a service online. They go through reviews, images, comments and anything else that will support their decision. Adding posts showing the before and after images of a project can help people get a better understanding of your product or the service you offer. 

13. Memes

 

Memes are very popular among the young crowd today. Whenever there is a trending meme, they use it in their social platforms, in conversations, share in groups and even add to comments. Therefore, incorporating these trending topics and popular memes can easily get the attention of people and will increase engagement.

14. Social issues

 

Today, people are very much vocal about societal issues and they spend a lot of time researching different issues like climate change, gender discrimination, racial discrimination etc. Talking about these topics can create great conversations with your audience while contributing positively towards the wellbeing of society.

15. Provide answers to the most common questions

 

Maintain a database with the questions that your audience or your customers ask from you. You can also find the most common questions people have regarding a certain topic, product, service, industry or any other thing through different tools and platforms like Google, keyword research tools, forums like Reddit etc. Once you have all the common questions people have, you can create a set of posts, articles or stories with answers to these or you can do live videos.

16. Educational content

 

People are craving for valuable content. Spend enough time doing research on the topics that people are searching for and create original and valuable content to cater to your audience. However, make sure that you don’t add chunks of text with information. Add visuals components like graphics, charts and images that make it easier for people to understand without spending much effort and time.

17. Testimonials from clients / happy customers

Your customers are the best indicator on how well you do as a business. If your customers are happy, it is an indicator of how good you are. Sharing testimonials of your customers, their feedback and experiences on your social media platforms or about social media content ideas can increase the credibility of your business.

17 17 Social Media Content Ideas to Create an Engaging Follower Base

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