Social Media Content Ideas for Small Business

Are you a small business owner searching for some social media post ideas to grow your social media profiles and attract more potential customers? Congrats, you are in the right place.

Social media has expanded beyond just being a platform to connect with friends and other people in society to a marketplace where you can showcase your business’s products or services. Currently, with over 4 billion active users, social media channels open doors for businesses to reach their target audiences effectively.

Social Media Content Ideas for Small Business

1.Behind-the-Scenes Tours

This is a trendy social media content idea these days. I have seen many brands now showcase their behind-the-scenes on their social media profiles through live video, TikTok or through Instagram reels.

You can show your audience the real people and processes behind your brand. Here are some behind-the-scenes ideas for your small business social profiles.

• Share a virtual tour of your office or workspace. Show your audience where the magic happens, including production areas, meeting rooms, and creative spaces.
• Show the journey of creating a product from concept to final product. This can include sketches, prototypes, and the manufacturing process. But make sure to avoid sharing confidential information about your business.
• Share snippets from your team’s brainstorming sessions. Highlight the collaborative efforts and creativity that go into developing new ideas and products.
• Show the packing and shipping process of your products. You can show how you pack the items, label them, and deliver to customers.

• If you’re renovating or updating your office space, record the transformation. Show before-and-after photos/ videos and the steps in between.
• Show behind the scenes of a product photoshoot or a marketing campaign photoshoot. Show the setup, the team in action, and the final results.

These behind-the-scenes post ideas can help humanise your brand, build trust with your audience, and provide an inside look at the effort and passion behind your business.

2.Introduce your Team

Your team members are the heroes who work to build your business. So, how about giving them a shout-out by posting their photos and some facts about them? Not only small businesses, but many big brands also show their team on social media accounts.

By doing so, you can humanise your business and make customers more connected to your brand. Knowing the people behind the service or product makes it more personal and relatable. 

3. Milestone Celebrations

Celebrate your company’s milestones, such as anniversaries, achievements, or awards. Share these successes with your community to invite them to be part of your journey. Use these opportunities to create goodwill by offering discounts and giving back to customers.

4.Day-in-the-Life Videos

Create videos showing a typical day at your business. Show your team’s daily routines or the specific tasks of creating a product or service.

Here are some Day in the Life Post Ideas for a Small Business,

• Record a typical day of a business founder/CEO on a working day. Show his/her morning routine, arriving at the office, interacting with the staff ..etc.
• A day in the life of a customer service representative. Show how they handle customer inquiries, fix issues, and ensure customer satisfaction.
• Showcase a day in the life of a sales representative. Include client meetings, product demonstrations, negotiations, and closing deals.
• Feature an employee who works remotely. Show their home office setup, daily tasks, and how they stay connected with the team.

Each of these “Day in the Life” posts can provide your audience with a sound understanding of your business operations, showcase your company culture, and highlight the dedication of your team members.

5.Holiday-themed Posts

Customising your social media posts to reflect the mood of upcoming holidays can enhance your engagement and create a festive atmosphere that resonates with your audience.

Here are some examples of how you can achieve this effectively:

Christmas themes posts:

Launch a “12 Days of Christmas” giveaway, where each day leading up to Christmas, you give away a product or service to a lucky follower.

New Year’s Eve posts:

Host a New Year’s Eve countdown party live on social media, sharing behind-the-scenes fun, and offering flash sales every hour.

Black Friday/Cyber Monday posts:

Offer hourly flash sales throughout Black Friday and Cyber Monday, keeping your audience engaged and checking back for the latest deals.

Mother’s Day posts:

Host a “Best Mom” photo contest, encouraging followers to share photos and stories about their mothers, with the chance to win a special gift set.

These are only a few ideas. According to the holidays that people celebrate in your country, you can create social media posts. Keep these facts in mind when creating holiday-themed social media content.

• Ensure your promotions and events are relevant to your brand and resonate with your audience.
• Plan your content calendar to ensure posts are timely and reflect the festive spirit of the holidays.
• Use holiday-themed graphics and visuals to make your posts more attractive and shareable.

6.Newsjacking

Newsjacking involves injecting your brand into a current news story or popular trend. It is an effort to attach your brand to existing news or trending topics. With a little effort and lots of creativity, your business can go trending by using newsjacking.

So, where can you find trending news that is relevant to your small business? There are some methods,

• Use Google Trends to find trending topics. You can enter a search term and get the latest trends and news around that search term.
• Use the Trend Feed app.
• Use Reddit to find what people are talking about these days.
• Use social media to find the most popular news and incidents. You can use hashtags to find the viral news.

However, when using newsjacking, you must be 100% Ethical. Otherwise, it could ruin your brand image which you spent years building up. For example, if you use a natural disaster, war, or tragic event to create funny social media posts or memes, people will be mad at your brand and will start to boycott your brand.

One of the most prominent Newsjacking examples is IKEA introducing their reusable water bottle named “Cristiano.”

In 2021, during a press conference for the European Championships football tournament, the world-famous football player Cristiano Ronaldo removed a Coca-Cola bottle from his table and replaced it by placing a water bottle. IKEA has seized this news and launched their Reusable water bottle as “Cristiano”

7.FAQ Posts

Create posts that address common customer queries. These can reduce customer service inquiries and improve user satisfaction. You can add FAQs about common things about your products or services and provide valuable information to your audience.

Cover the areas that people often ask you about such as usability, delivery, payment methods…etc.

8. Industry Updates

Regularly update your social media channels with the latest trends, changes, and updates in your industry. Share news about innovations, regulatory changes, or market trends that might affect your customers. Opinion pieces about upcoming changes can also engage your audience.

9.Customer Reviews

Showcase satisfied customer experiences. Highlighting real-life testimonials builds trust and credibility. Sharing positive reviews can encourage potential customers to try your products or services.

10.Share a Personal Story or Struggle

Connect with your followers on a personal level by sharing a personal story or struggle. Chances are, your clients are not alone in their hardships, and followers may relate, leading to more interaction with the post.

11.Share a Fun or Unusual Hobby

Humanise your brand by sharing a fun or unusual hobby that you or your employees have. This helps followers feel more connected to you on a personal level and can make your brand more relatable.

12.Share a Funny or Relatable Meme

Everyone loves memes. There is usually an on-brand way to work them into your content feed. Memes are a great way to inject some humour into social media content and connect with the audience in a light-hearted way.

13.Run a “Guess the Product” Contest

Share a zoomed-in close-up or blurred image of a product and ask followers to guess what it is. This encourages the audience to think through your product catalogue, which might just be the nudge some prospects need to make a purchase.

14.Thank Your Followers post

Celebrate milestones such as gaining new followers by thanking your audience. Recognize and appreciate their support, which helps build a stronger community around your brand.

15.Show Someone Using the Product or Service

People love seeing real-life examples of products or services in use. Showcase a happy customer using the product or service and highlight their experience. This builds trust and credibility since it isn’t just the brand talking about how great they are.

16.Educational Content

Share informative posts related to your industry. This could include how-to guides, tips, tutorials, or infographics that provide valuable information to your audience. Educational content positions your brand as a knowledgeable leader in your field and helps build trust with your audience.

17.User-Generated Content

Encourage your customers to share their experiences with your products or services on social media. Repost or share these user-generated content pieces on your own channels. This not only provides authentic content but also shows appreciation for your customers’ loyalty and engagement.

18.Polls and Surveys

Engage your audience by creating polls and surveys. Ask for their opinions on various topics related to your industry or brand. These types of content can provide valuable insights into customer preferences and foster a sense of involvement and community.

20.Behind-the-Scenes at Events

If your business participates in events, trade shows, or conferences, share behind-the-scenes content. Show the setup process, interesting moments from the event, and interactions with attendees. This makes your audience feel included and part of your business journey.

20.Product Launches and Updates

Announce a new product launch or update through engaging posts. Use teasers, countdowns, and reveal videos to build anticipation and excitement. Highlighting the features and benefits of the new product can attract interest and drive sales.

21.Customer Spotlights

Feature your loyal customers by showcasing their stories and how they use your products or services. Customer spotlights humanise your brand and demonstrate real-life applications and benefits, encouraging others to become customers.

22.Live Streaming

Use live streaming features on social media platforms like Instagram, TikTok, Facebook, or YouTube to interact with your audience in real-time. Host Q&A sessions, product demonstrations, or live tours. Live content is engaging and allows for immediate feedback and interaction with your audience.

23.Contests and Giveaways

Run contests and giveaways to boost engagement and increase your follower count. Encourage participants to like, share, or comment on your posts to enter. Contests create excitement and can help spread the word about your brand to a broader audience.

24.Collaborations and Partnerships

Collaborate with influencers or other businesses to create joint content. These partnerships can expand your reach and introduce your brand to new audiences. Highlight the collaboration and cross-promote each other’s content to maximise exposure.

25.Before-and-After Posts

Showcase the transformation your product or service provides through before-and-after posts. This type of content is visually appealing and demonstrates the effectiveness of what you offer, which can be compelling for potential customers.

26.Sustainability and Ethical Practices

If your business focuses on sustainability or ethical practices, highlight these efforts in your social media content. Share stories about your commitment to the environment, fair trade, or community support. This can attract like-minded customers who value responsible business practices.

27.Customer Testimonials

Share testimonials from satisfied customers. Written reviews, video testimonials, and case studies can provide social proof and build credibility. Positive feedback from real customers can be a powerful tool in persuading potential customers to choose your brand.

28.Fun Facts and Trivia

Post interesting facts or trivia related to your industry. This type of content is not only engaging but also educational. Fun facts can capture your audience’s attention and encourage them to share the content, increasing your reach.

29.Interactive Stories

Use platforms like Instagram and Facebook to create interactive stories. Polls, quizzes, and question stickers can engage your audience and make them feel more connected to your brand. Stories are a great way to share bite-sized content and keep your audience entertained.

30.Product Tips and Tricks

Share tips and tricks on how to get the most out of your products or services. This content can be in the form of quick videos, step-by-step guides, or infographics. Providing valuable information can enhance the customer experience and increase satisfaction.

31.Inspirational Quotes

Post inspirational quotes that resonate with your brand values and audience. Quotes can be motivational, uplifting, or thought-provoking, and they tend to be highly shareable. Pairing quotes with visually appealing graphics can increase engagement.

32.Highlighting Local Community Involvement

If your business supports or participates in local community events, share these stories on social media. Highlighting your involvement in the community can build a positive image and strengthen local customer relationships.

33.Trend Analysis

Share your insights on current trends in your industry. Discuss how these trends may impact your customers and how your business is adapting. Trend analysis posts position your brand as a thought leader and keep your audience informed.

34.Tutorials and How-To Videos

Create and share detailed tutorials and how-to videos related to your products or services. These can help your customers better understand how to use your offerings and can reduce the need for customer support.

35.Behind-the-Scenes of Your Company Culture

Showcase the culture within your company. Share photos and videos of team-building activities, office celebrations, and other cultural events. This gives your audience a glimpse into the personality of your brand and can make your business more relatable.

36.Seasonal Promotions

Tailor your promotions to match the seasons. Offer special discounts, bundles, or limited-time offers that align with seasonal themes. Seasonal promotions can create a sense of urgency and drive sales.

37.”Did You Know?” Posts

Share interesting and lesser-known facts about your industry or products. “Did you know?” posts can be engaging and educational, encouraging your audience to learn more and stay interested in your content.

38.Repost and Curate Content

Curate and share content from other sources that are relevant to your audience. This can include industry news, articles, or user-generated content. Reposting valuable content keeps your feed active and provides additional value to your followers.

39.Office Pets

If you have office pets, share their daily activities and how they contribute to the office atmosphere. Pets are a great way to humanise your brand and connect with your audience.

40.Favorite Tools and Equipment

Show the tools and equipment your team uses daily. Share why these tools are essential and how they help in delivering quality products or services.

These are only a few social media content ideas for small business owners. As a small business owner, you can understand your audience and preferences and leverage these ideas into your social media marketing strategy.

And don’t forget, if you ever need assistance with your social media marketing game, we are here for you. At DigiFix, we have a team of social media experts waiting to provide trendy, effective social media strategies tailored to your business.

You can book a free consultation with our social media team by clicking this link: Click here.

Or you can contact us via 03 8669 1773 or [email protected]