Real Estate Social Media Post Ideas

Social Media has become one of the most powerful tools for real estate professionals to reach their potential buyers and sellers. 

Gone are the days when people used traditional methods like newspaper ads and flyers to find properties. Now potential buyers use platforms like Facebook, YouTube, Instagram, and TikTok to find information.

Real estate agents can reach a wider audience, build their real estate business, and engage directly with their target audience in a more personal and interactive way. Since the real estate industry is super competitive, you need a strong social media presence to stand out. 

In this blog, we’ll explore some powerful real estate social media post ideas that can help you attract more clients and effectively market your properties on social media.

Importance of Social Media Marketing for Real Estate Agency Owners

Before moving to understanding the importance of social media for realtors, let me show you some statistics that prove social media is great for real estate agencies.

According to the “Real Estate in a Digital Age” survey, 96% of home buyers, regardless of age, now depend on the Internet as their primary platform for house hunting.

Insights from the 2023 NAR Technology Survey reveal that social media is the go-to tool for over half of agents (54%), helping them generate high-quality leads. Among the most popular platforms used by realtors, Facebook tops the list with 92% of agents active, followed by Instagram at 68% and LinkedIn at 52%. Interestingly, TikTok has seen a rapid rise, with usage increasing from 5% to 15% in just two years.

Overall, social media has had a positive impact on the business of 70% of realtors in 2023, marking it as a game-changing tool for the industry.

The rise of social media has transformed the way realtors connect with their prospective clients and open new marketing opportunities. Social Media helps realtors reach a broader target audience beyond their local area. With platforms like Facebook, Instagram, and LinkedIn, real estate agents can engage with their audience in real time, answer questions, and build relationships that foster trust and credibility.

Social media provides a cost-effective way to market properties, using high-quality visuals, video tours, and targeted ads to attract more potential clients. In short, social media is essential for any real estate professional looking to grow their business, establish authority, and connect with modern buyers and sellers.

Powerful Real Estate Social Media Post Ideas

Let’s explore some effective social media post ideas for realtors to reach more target audience and boost their sales.

1. Post a virtual tour or a video walk-through

According to Zillow Consumer Housing Trends Report 2023, there is a growing demand for virtual and 3D tours in real estate. 72% of buyers find 3D tours more effective in understanding the space compared to image content.

Virtual tours or video walk-throughs are powerful ways to showcase the home layout and key features of the properties. Unlike images, video content helps buyers visualise themselves in the property. Ultimately, this drives more interest, inquiries, and conversions for realtors.

Adding engaging commentary during the tour further enhances the experience. Talk through the property’s best features, explain the advantages of the neighbourhood, and point out recent renovations to keep viewers interested. 

2. Share Testimonials From Happy Clients

When potential clients come across your social media accounts, you want to immediately present yourself as a reliable and trustworthy agent. Sharing testimonials from your past clients is one of the best ways to gain trust from your potential clients.

Real-life success stories not only humanise your brand but also build trust, turning a casual social media viewer into a potential client.

For example, imagine posting a testimonial from a client who was struggling to find their dream home but succeeded with your guidance. You could design a visually appealing photo that includes the testimonial, perhaps showing the client in front of their new home.

In the caption, express your gratitude for their review, share a few details about the process, and mention how committed you are to helping all clients find the perfect property.

Take a look at this real estate agent who shared his happy customers in front of their new home,

3. Provide tips for first-time home buyers

As a real estate expert, you have a wealth of knowledge that you can share with first-time homebuyers. Sharing this expertise can guide them through the buying process, making their journey smoother and less stressful.

Here are some tips you can provide for 1st time home buyers,

Guide through the buying process:

Break down the home-buying process into small steps. Start with financial preparation, such as budgeting and understanding mortgage options. Explain how to choose the right property, make an offer, and navigate through closing.

Highlight common mistakes and how to avoid them:

Educate first-time buyers about common pitfalls, such as overlooking closing costs or failing to get pre-approved for a mortgage. Offer practical advice on how to avoid these mistakes, ensuring they are well-prepared and informed throughout their journey.

Share useful digital resources and tools:

Recommend digital tools that can assist them in their search. For example, mortgage calculators can help them understand what they can afford, home buyer’s checklists can keep them organised, and comparison websites can aid in evaluating different properties.

Address the emotional aspects of home buying:

Buying a home can be an emotional experience, so provide content that helps manage expectations. Remind first-time buyers that it’s okay to take their time finding the right home and that it’s normal to feel overwhelmed. Offering emotional support can help them make more confident decisions.

By providing these tips and resources, you can position yourself as a trusted advisor who genuinely cares about helping first-time homebuyers achieve their goals.

4. Share Neighborhood Guides

Creating neighbourhood guides is one of the best real estate social media post ideas to provide potential buyers with a complete look at the areas where you sell homes. These guides help future buyers understand what it’s like to live in a particular neighbourhood.

Provide details about nearby conveniences such as grocery stores, shopping centres, restaurants, and coffee shops. For example, you might share a post about a vibrant local market with fresh produce and a popular café that’s a community favourite.

Share information about local schools, including their ratings, special programs, and any notable achievements. This is particularly important for families with children who are considering the quality of education as a factor in their home search.

Share high quality photos of any local attractions, such as cultural institutions, entertainment venues, or historic sites that add to the charm and appeal of the neighbourhood. This could include museums, theatres, or annual festivals.

By offering detailed neighbourhood guides, you help potential buyers picture themselves living in the area, making it easier for them to choose the right location for their new home.

5. Interactive Polls and Q&A Sessions

Sharing polls and Q&A sessions is one of the best real estate social media post ideas to engage with your audience while providing valuable information.

These allow you to connect with your followers, address their problems, and gather insights about their preferences.

Create polls to gather opinions and preferences from your audience. Polls can be about various topics related to real estate, such as design preferences, neighbourhood features, or home-buying priorities.

For example, you can share a poll with a caption like,

“We’re curious about what features you value most in a new home! Do you prefer an open floor plan or separate rooms? Vote in our poll and let us know your preference!”

Or you can organise live Q&A sessions where you address real estate-related questions from your followers. This can be done through social media platforms like Facebook Live, Instagram Stories, or YouTube Live. Promote the session in advance, and motivate followers to submit their questions ahead of time or during the live event.

6. Share a sneak peek of a soon-to-be-listed property

Giving your audience a sneak peek of an upcoming property listing is a fantastic way to generate excitement and anticipation. This social media content idea helps build interest and can attract potential buyers even before the property officially hits the market.

Share a few select high-quality images or a short video clip showcasing the best features of the property. Focus on unique aspects, such as a beautifully designed kitchen, a spacious living area, or a stunning view. Avoid revealing too much—just enough to spark curiosity.

Share this content with a caption like this,

“Get ready for a first look at this stunning new listing in the heart of Willow Creek! Here’s a sneak peek of the open-concept living space with floor-to-ceiling windows and a modern kitchen perfect for entertaining. Stay tuned for the full listing coming soon!”

Encourage your audience to act quickly by emphasising that the full listing will be available soon. You might also suggest signing up for notifications or following your social media channels to be the first to see the complete listing.

Provide a clear call to action, such as visiting your website for more information, subscribing to your newsletter, or contacting you directly for early access. This helps convert the buzz around the sneak peek into tangible leads.

By sharing a sneak peek, you generate excitement and create a buzz around your new property listings, helping to attract potential buyers and make your upcoming sales more successful.

7. Share Mortgage Guidance

Share valuable tips and insights about the mortgage process to educate potential homebuyers. This can include explaining different types of mortgages, tips for securing a low interest rate, or the importance of a good credit score.

Providing this information can position you as a knowledgeable resource, building trust with your audience and guiding them through one of the most crucial aspects of buying a home.

8. Highlight local businesses in your area

This is one of the most effective real estate social media post ideas to build connections with the community around your area.

When people consider moving to a new area, they aren’t just looking at the property itself; they want to know about the lifestyle, facilities, and community they will become a part of. By featuring local businesses, you give your audience a glimpse into what makes the neighbourhood the best place to live.

Select a local business that adds value to the area. For example, a cosy, family-run coffee shop that’s a favourite morning spot for locals. Share why it’s a great place.

You can also highlight essential services that make the area convenient and attractive. For example, if there’s a local gym with state-of-the-art facilities, a farmer’s market that sells fresh, organic produce, or a daycare centre known for its exceptional care, talk about how these places contribute to a comfortable and enjoyable lifestyle for residents.

This approach turns your social media page into a valuable resource, offering more than just property listings, but a complete picture of the neighbourhood.

9. Share funny content relevant to the real estate market

The real estate process can be stressful for many people, so sharing funny and lighthearted content can help relieve some of that stress. By mixing humour into your posts, you not only entertain your audience but also make them more likely to engage with your content and remember your brand.

Start by sharing real estate memes that highlight common situations in property buying or selling.

You can also share humorous images or stories about home renovations. For example, post a before-and-after photo of a DIY project gone wrong with a caption like, “When your Pinterest-inspired renovation takes an unexpected turn.” This kind of content is not only funny but also relatable for many homeowners who have experienced the ups and downs of DIY projects.

By adding humour to your social media content, you show a more personable side of your real estate business. It helps humanise your brand, making you more approachable and memorable to your audience. Plus, people are more likely to share and interact with funny content, increasing your reach and engagement.

Just ensure that the humour is appropriate and relatable to your target audience to keep the tone friendly and professional.

10. Provide new homebuyer’s checklist

This is the 10th point on our real estate social media post ideas list.

Sharing a new homebuyer’s checklist is a great method to help first-time buyers navigate the home-buying process. This checklist breaks down the steps into easy-to-follow tasks, making the journey less overwhelming.

Here’s a simple version of what you can include in a new home buyer’s checklist,

• Check your finances

• Get pre-approved for a Mortgage

• Make a List of Must-Haves

• Start House Hunting

• Visit Homes and Take Notes

• Make an Offer

• Get a Home Inspection

• Secure Financing

• Close the Deal

By sharing this checklist on social media, you provide valuable guidance to new buyers, helping them feel more confident and prepared throughout the process.

11. Post ‘Before and After’ Renovation Pictures

Sharing before-and-after renovation pictures is a fantastic way to boost engagement on your real estate social media profiles. These transformations fascinate viewers by showcasing the dramatic changes that can be made to a property.

By giving a peek into the makeover process, from the initial state to the stunning final result, you spark interest and conversations. It helps potential buyers visualise the possibilities of a space, whether they’re looking to buy a fixer-upper or get ideas for their own homes. This kind of content is one of the best social media post ideas for realtors.

12. Share a Day in the Life of a Realtor

Sharing a “Day in the Life of a Realtor” gives your audience an inside look at the daily tasks, challenges, and exciting moments you experience in the real estate business.

Show how you prepare for a busy day, whether it’s a quick workout, a cup of coffee, or checking your schedule. This sets the tone for your day and gives a glimpse of how you stay organised.

Share clips of your office work, like reviewing market reports, preparing listings, or responding to emails. Highlight the behind-the-scenes work that goes into finding the perfect homes for clients.

Show yourself preparing a home for an open house, giving tours to clients, or highlighting key features of a property.

Share moments from client meetings, either in-person or virtual. Whether you’re discussing a client’s wishlist for their new home or negotiating an offer, this shows your dedication to guiding clients through the process.

Show how you wind down the day—maybe it’s updating your listings, reflecting on the day’s successes, or preparing for tomorrow.

This type of content provides transparency into your role as a realtor and highlights your expertise and dedication and increases engagement.

Best practices for posting real estate content on Social Media

Knowing real estate social media post ideas is not enough to receive the optimum outcomes from your social media presence. Here are some best practices you need to follow.

1. Consistent posting schedule

Posting regularly is essential to keep your audience engaged and to stay on top of the minds of your followers. Consistency helps build trust and shows that you are active and dedicated to your work. Share posts several times a week, and include a mix of content types, such as new listings, market trends, market updates and behind-the-scenes glimpses. Using a content calendar can help you plan and maintain this consistency.

2. Use of hashtags for better visibility

Hashtags increase the visibility of your posts, making them easier to find for people interested in real estate. Use relevant hashtags like #realestate, #newlisting, #homeforsale, and #dreamhome to reach a broader audience.

Include both popular hashtags for wider reach and more specific ones that target your local market to attract the right viewers.

3. Professional photography and videography

High-quality visuals are key to catching the eye of potential buyers. Invest in professional photography and videography to showcase properties in the best light.

Bright, clear images and engaging videos can make your listings stand out, giving viewers a detailed and attractive view of the homes you’re selling. Virtual tours, drone shots, and video walkthroughs can add an extra layer of engagement, helping viewers imagine themselves in the space.

4. Responding to comments and engaging with followers regularly

Engagement is a two-way street. When followers comment on your posts, whether they have questions or simply want to compliment a property, respond promptly and thoughtfully.

This interaction shows that you’re approachable and willing to help. Engaging with your audience builds relationships and can turn followers into clients. Additionally, engage with others’ content by liking, commenting, and sharing, which helps build your presence in the community.

By following these best practices, you can create a strong, engaging social media presence that not only showcases your properties but also builds trust and connection with your audience.

DigiFix’s Social Media Marketing Services for Real Estate Agencies

At DigiFix, we specialise in social media marketing specifically for real estate agencies. Our services will help you connect with potential buyers and sellers, showcase properties, and grow your online presence.

Here are the services of social media marketing for real estate agency,

1. Content creation and strategy

We create engaging and high-quality content that resonates with your target audience. Our team also develops a content strategy, ensuring your posts are consistent and aligned with your business goals.

2. Targeted social media advertising

Our targeted advertising campaigns on platforms like Facebook help you reach the right audience. We use advanced targeting options to focus on potential buyers and sellers in your market, ensuring that your listings and services get in front of people who are actively looking for real estate opportunities.

3. Community management and engagement

We manage your social media profiles by actively engaging with your followers. Responding to comments, answering questions, and interacting with other local businesses help build a sense of community and trust.

4. Analytics and Reporting

We track the performance of your social media campaigns and provide detailed reports, showing what works best for your audience. Our analytics help you understand key metrics like engagement rates, follower growth, and lead generation. We use this data to refine your strategy and ensure continuous improvement.

With DigiFix’s social media marketing services, your real estate agency can build a strong online presence, connect with potential clients, and showcase your listings more effectively. Let us help you turn your social media into a powerful tool for growing your business.

Our 1st consultation is totally free