Blogging is a unique way to express yourself and share your passion with the world. While this still happens to be the case, nowadays blogs are using to promote products and services. This marketing strategy is known as business blogging. You should know how to optimise your blog posts for SEO, if you want more visitor.
A vital component of business blogging is to optimise all posts, ultimately helping your site to rank up on Google results. Making your content search engine friendly means more views and traffic to your site, which is what every blogger wants, right?
The problem that many folks face in this process of optimise blog for SEO is they don’t commit the necessary time to their blog. They often get discouraged when they’re not seeing the results they need and give up. While building the views of your site takes time, there are some things you can do to speed up this process.
So, How can you use business blogging to your advantage?
Most importantly we want to talk about a huge marketing technique that will boost the conversions on your website, giving you the results that you’ve been longing to see. We are talking about search engine optimisation (SEO).
1. Keyword Research
When you’re browsing the internet, looking for something in particular, you type specific words into the search bar. These words are known as keywords, and it’s essential that you utilise them within your content to Optimise your blog for SEO. The best way to find what words people are using is to conduct a keyword research.
It’s very likely that you’re already including these keywords in your blog posts without knowing it. However, there are many tools you can use to help you find the best keywords for your type of content. For instance, the Google Ads Keyword Tool is a great resource to stay ahead of your competition and bring more traffic to your site.
Now that you know what words to use throughout your post, what’s next?
Now you want to place them where they will have the most impact. We are referring to the following areas:
- The first sentence of content
- Concluding paragraphs
- Anchor text (this is the text you hyperlink taking viewers to a related section within you site)
- Title tag / Meta Descriptions
Let me point out something that can happen in your attempt to use keywords within your posts: keyword stuffing.
Keyword stuffing happens when you are use the same keywords too much or over optimise your blog. When this happens, your blog post can be hard to read. This will annoy your followers, and it will also get you penalised by Google.
Play it safe and only use a few keywords. Remember, the important part is placing them strategically.
2. Optimise Your Images
Absolutely, you should optimise the images to optimise your blog for SEO! Every time you upload a photo to your blog, you need to make sure you’re including the keywords you research within the file name. Along with the file name, be sure you’re filling out the alternate text (Alt text) field with a description of the photo. Make this brief, but SEO friendly. For that you need to include your focus keywords as alt texts. You can read about this image optimization in on page SEO.
3. Use Links Naturally
Another SEO strategy we suggest you is use links when referencing others. If you mention another blogger or article within your post, include the link. That way your viewers can get more information if needed. This is called link building.
Not only is this good blogging etiquette, but other bloggers may give you a link back! Use quality links to grow your website and rank higher within search engine result pages.
4. Write, Upload, Repeat
It’s important to update posts frequently with high quality content and create fresh content often. Encourage your viewers to subscribe, so they can be alerted when a new post goes up.
Also, don’t go weeks before posting the next article. In this time spam of being inactive, we guarantee you’ve lost views, which is what all bloggers want to avoid.
5. Give Viewers An Easy Way To Subscribe Blog Posts
Every reader should have the opportunity to subscribe to your blog. Place RSS or Feed Subscription Buttons within your site as well as a way to sign up for your email list. This will give viewers more than one chance to subscribe, meaning they’ll receive a notification every time you post something new.
The biggest benefit of subscribing to a site is that a reader doesn’t have to visit the site every single day to see if something new has been posted. Instead, alerts will be sent out, and your viewers will stay up to date with your blog.
6. Use Social Media
Millions of people use social media every single day. A great way to share your ideas, post a photo and stay connected with family and friends. These platforms have become an innovative way of promoting businesses.
Consider using Instagram, Facebook, or Twitter to create connections and attract more viewers. You can implement links to your social media platform directly on your website.
We really encourage you to use social media to get your viewers on your blog posts. If you haven’t started using this platform to your advantage, we suggest you do so as soon as possible.
These are 6 very good ways to optimise your website and take it to the next level. Incorporating all these techniques within your blog posts will result in rank high in SERPs, more leads, and an increase of customer conversion rates!