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AS much as the structure of the website is logical, you can earn more benefits from SEO and UX. It will also be helpful in the advancement and modification of the website in the future. There are different types of website structures that we can choose accordingly.

What is Website Structure?

Website structure is a way of displaying information and the design and connection of the pages mean how pages are interconnected with each other. It can be described graphically using a website structure diagram.

According to the research 70% users leave the website due to the bad Website structure whether it is on the top ranker. As it will increase impressions on your page and time to live on the page is very small that will decrease your ranking according to the algorithm.

Why is Website Structure Important?

For User experience: If the structure is well planned and easy to understand then the user will; likely go through the whole page and then likely return again.

For SEO: According to the Google algorithm as much as site structure, well indexed and easy to crawl by the spider will rank up on the search engine. URLs are also important for SEO if they are well managed in bread crumb form then it will be easy to fetch on many keywords and we can enter the website from any page that will increase the reach. Google crawl as well as the user check the website structure, if the structure is not in proper format then they leave the website easily.

Keyword Cannibalization: It will help to attract similar content on the same keyword and rank according to the time to stay of the user and it will increase by structure as I explained earlier.

Various types of website Structures

There are generally four database structures in the website that are generalized into two types one is bottom-up and another one is a top-down approach.

Top-Down Approach: In this, we have to plan all the structures prior to the start which is a tough task but helpful for the user, and Web crawl is easy to navigate.

Bottom-Up Approach: In this approach, we can make plans and changes accordingly within the development it is easy for the developer as well as for the owner but difficult for the web crawler and the user to navigate.

 There are four types of website structure on basis of this approach

  1.       Hierarchical: The most common website structure diagram is a hierarchical structure, sometimes known as a tree structure. It progresses from larger, more general category pages to smaller, more personalized pages.

E-commerce websites with high-level product categories (such as shirts) that flow into lesser categories (such as t-shirts, blouses, and knits) that flow into individual product pages are one example of this. This is generally used for a high amount of data and data is available in sync.

  1.       Sequential: A website structure diagram that follows a basic page-to-page path is known as sequential or linear. These are more popular on simple websites or when constructing a multi-landing-page campaign.
  2.       Database: A database structure is one of the most complicated bottom-up website structure diagram kinds. In order to develop a searchable database for users, this strategy necessitates paying close attention to labeling and metadata. Site search is getting increasingly popular, and it can be an effective way to boost conversions.
  3.       Matrix: On the internet, a matrix structure is one of the oldest structural kinds. It’s a complicated and unconventional site that’s best explored with the use of search and internal links.

A good example of a matrix structure is Wikipedia. There are almost unlimited options for the next steps a visitor can take, and it appears to be working since organic searches account for more than 80% of their traffic.

How to choose the best suitable structure for your website?

The structure of your website will be primarily determined by the types of websites you’re creating. While you are free to choose any structure for your website, it is ideal to select one that corresponds to your primary ideas and how people anticipate engaging with them.

A hierarchical or database type of website structure may be the ideal option for websites with a lot of material and clearly defined categories. The sequential structure is an easy choice if you want to convey bite-sized portions of data in chronological sequence. When it comes to the matrix structure, a wiki-style approach is the best option. This is best appropriate for sites with a lot of content or links that can be connected.

Steps to take care of while designing the website structure

Prepare your site for Users, not for craw:

 Many of the users try to make their website according to the algorithm of google but google changes it with the passage of time. so try to deliver your content according to the demands of the user and try to follow the trends mean checking the volume and trying to give content according to it.

Use heading Hierarchy:

Every topic has a heading but tries to deliver subheadings also that will make your website and article interesting for users some users save their time by just going through the heading and try to like your content and start visiting your content so start writing your website content in the form of the heading from h1-h4.

Maintain a shallow navigation depth: 

Your users should be able to discover what they need with as few clicks as possible, regardless of the type of site you have. According to John Mueller of Google, click depth is more important for SEO than URL structure.

While there is no hard-and-fast rule for how many clicks to use, aim to restrict the navigation depth to four or less.

Use Breadcrumb:

Breadcrumbs are helpful in forward and back liking and also give navigation of the address where we are. According to research, 40% of the heavy mobile sites fail to attract users due to the lack of breadcrumbs. Because breadcrumb makes it easier for the user to navigate on the particular back and forward link from the navigation corner.

Choose keyword of high volume

As the website structure is important similarly, the right keywords search is also important for SEO-friendly websites. According to research 90% of the keywords only get 10 searches per month so the selection of write keywords is highly important. What do you do first? To choose the proper terms, use a keyword tool like Ubersuggest. It provides extensive keyword data, as well as advice on how to enhance traffic and backlinks.


So from all these articles, we reach the decision that we should follow these points to make a friendly website structure like we should develop target audience and try to research the market to check the trends and people demand and we should decide on website and URL structure according to our type and volume of data.

If you want to get any support regarding SEO Friendly website building our team Digifix is happy to help you. 

Click out the below articles for more similar content :

10 Key Benefits of SEO for Businesses?

How Can You Grow Your Business Online with SEO, PPC, and Web Designing?

Importance of Google Ads for Businesses 


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Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

    Do you want more traffic?

    Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?